University Audience in Brazil
University has an estimated audience of 14,726,266 people in Brazil. 61.4% are female, 38.6% are male, average age 37.5. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: College, Student, Vocational education, Secondary education, Academic degree.
The average University fan in Brazil is 37.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include College, Student, Vocational education, with strongest over-indexing on College (1.79× the country average). Demographically, the University audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of University fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 37.5 |
| Estimated audience size | 14,726,266 |
Audience persona
The typical University fan in Brazil is more female, around 37.5 years old, with strong Mindfulness tendencies and a notable affinity for College.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,720,343 | 1.75× |
| Rio de Janeiro | 1,681,366 | 1.22× |
| Minas Gerais | 1,047,909 | 0.69× |
| Bahia | 963,234 | 0.99× |
| Ceará | 898,146 | 1.39× |
| Paraná | 774,383 | 0.86× |
| Federal District | 734,161 | 2.99× |
| Rio Grande do Sul | 677,330 | 0.78× |
| Pernambuco | 599,415 | 0.89× |
| Santa Catarina | 573,034 | 0.85× |
| Pará | 461,378 | 0.96× |
| Goiás | 429,354 | 0.76× |
| Espírito Santo | 376,121 | 1.23× |
| Maranhão | 335,592 | 0.91× |
| Rio Grande do Norte | 331,547 | 1.35× |
| Amazonas | 320,669 | 1.25× |
| Mato Grosso | 227,916 | 0.83× |
| Paraíba | 210,375 | 0.71× |
| Mato Grosso do Sul | 145,708 | 0.68× |
| Alagoas | 144,448 | 0.67× |
| Piauí | 139,268 | 0.68× |
| Sergipe | 121,914 | 0.79× |
| Rondônia | 114,636 | 0.93× |
| Tocantins | 61,763 | 0.63× |
| Amapá | 40,984 | 0.78× |
| Acre | 32,665 | 0.64× |
| Roraima | 32,051 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| College | 1.79× | Business & Career |
| Student | 1.61× | Business & Career |
| Vocational education | 1.64× | Business & Career |
| Secondary education | 1.81× | Kids & Family |
| Academic degree | 1.69× | Business & Career |
| Master's degree | 1.65× | Business & Career |
| CIEE | 1.53× | Business & Career |
| SENAI | 1.55× | Business & Career |
| Vocational school | 1.56× | Business & Career |
| Educational television | 2.36× | Kids & Family |
| Massive open online course | 2.3× | Business & Career |
| TEC Concursos | 1.84× | Business & Career |
| University of Oxford | 1.95× | Business & Career |
| Professional development | 1.51× | Business & Career |
| Medical school | 1.51× | Health |
| SAS (software) | 1.58× | Technology & Electronics |
| Adult education | 1.65× | Business & Career |
| Green Lantern | 1.85× | Movies & TV |
| Heath Ledger | 1.63× | Movies & TV |
| Robert Pattinson | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2 |
| Creativity | OPEN | 1.76 |
| Family Orientation | CONSERVATISM | 1.74 |
| Need for Security | CONSERVATISM | 1.73 |
| Price Sensitivity | PREMIUM | 1.57 |
| Design Affinity | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
See University audiences in other countries
More Business & Career audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
Frequently asked questions
How many fans does University have in Brazil?
University has an estimated audience of 14,726,266 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of University fans?
61.4% of University fans are female, 38.6% are male, with an average age of 37.5 years.
Which brands do University fans like most?
University fans show strongest brand affinity for College (1.79×), Student (1.61×), and Vocational education (1.64×) over the country average.
Where do University fans live in Brazil?
University fans in Brazil are most concentrated in São Paulo (reach 6,720,343), Rio de Janeiro (reach 1,681,366), and Minas Gerais (reach 1,047,909). These three regions account for the largest share of the active audience.
What other brands do University fans also like?
Beyond University itself, the audience over-indexes on Student (1.61×), Vocational education (1.64×), Secondary education (1.81×), and Academic degree (1.69×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.