Rascasse Audience Intelligence

University Audience in Germany

A data profile of the people who buy, follow and care about University in Germany — modelled from more than twelve digital signal sources. University has an estimated audience of 5,390,123 people in Germany.

#28among Touchpoint in Germany#115in Business & Career

The average University fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Current events, Social media, Advertising, with strongest over-indexing on Current events (1.93× the country average).

Demographically, the University audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University fan in Germany is balanced, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Current events.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University profile in Germany.

Audience size
5.4M
in Germany
Gender
54.7%♀
45.3% male
Age
33.6
average years
Country rank
#938
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University fans

54.7% are female, 45.3% are male, average age 33.6.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for University audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age33.6
Estimated audience size5,390,123
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the University audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.0%

of the worldwide University audience comes from Germany.

Worldwide audience distribution share by country for University
CountryShare
United States18.8%
Brazil5.6%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University audience in Germany is strongest.

Fig. 05

Top regions by affinity

University fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.52×
02Hessen~500K1.31×
03Bremen~60K1.31×
04Hamburg~100K1.10×
05Nordrhein-Westfalen~1M1.06×
06Bayern~900K1.06×
07Baden-Württemberg~800K1.05×
08Rheinland-Pfalz~300K1.01×
09Niedersachsen~500K0.95×
10Schleswig-Holstein~200K0.93×
11Brandenburg~100K0.89×
12Saarland~50K0.83×
13Sachsen~200K0.81×
14Thüringen~100K0.81×
15Sachsen-Anhalt~100K0.73×
16Mecklenburg-Vorpommern~70K0.71×
Fig. 06

Affinity by region

Affinity by region — University, Germany
0.71×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University audience
#·InterestCategoryAffinity×
01Advertising sloganBusiness & Career4.61×
02Current eventsArts & Culture1.93×
03PrintingTechnology & Electronics1.93×
04AdvertisingBusiness & Career1.92×
05Social mediaBusiness & Career1.89×
06EmploymentBusiness & Career1.82×
07CelebrityMovies & TV1.73×
08CommunicationTechnology & Electronics1.72×
09ScienceBusiness & Career1.67×
10LeisureTravel & Leisure1.65×
11SmartphonesTechnology & Electronics1.63×
12TelecommunicationTechnology & Electronics1.60×
13BroadcastingMovies & TV1.59×
14VideoMovies & TV1.58×
15CareerBusiness & Career1.58×
16PoliticsPolitics & Society1.56×
17PhilosophyBusiness & Career1.56×
18CuisineFood & Beverages1.54×
19PsychologyBusiness & Career1.54×
20FootwearFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.35×
MindfulnessBALANCE1.27×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
IndividualismJOY0.97×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University have in Germany?

University has an estimated audience of 5,390,123 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of University fans?

54.7% of University fans are female, 45.3% are male, with an average age of 33.6 years.

03

Which brands do University fans like most?

University fans show strongest brand affinity for Current events (1.93×), Social media (1.89×), and Advertising (1.92×) over the country average.

04

Where do University fans live in Germany?

University fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do University fans also like?

Beyond University itself, the audience over-indexes on Social media (1.89×), Advertising (1.92×), Leisure (1.65×), and Smartphones (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See University audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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