University Audience in Germany
University has an estimated audience of 5,390,123 people in Germany. 54.7% are female, 45.3% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Current events, Social media, Advertising, Leisure, Smartphones.
The average University fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Current events, Social media, Advertising, with strongest over-indexing on Current events (1.93× the country average). Demographically, the University audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of University fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 33.6 |
| Estimated audience size | 5,390,123 |
Audience persona
The typical University fan in Germany is balanced, around 33.6 years old, with strong Indulgence tendencies and a notable affinity for Current events.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,277,939 | 1.08× |
| Bayern | 941,166 | 1.09× |
| Baden-Württemberg | 802,091 | 1.09× |
| Hessen | 557,948 | 1.36× |
| Niedersachsen | 491,162 | 0.94× |
| Berlin | 349,914 | 1.45× |
| Rheinland-Pfalz | 283,306 | 1.05× |
| Sachsen | 218,722 | 0.83× |
| Schleswig-Holstein | 178,412 | 0.92× |
| Brandenburg | 147,723 | 0.88× |
| Hamburg | 136,187 | 1.12× |
| Thüringen | 102,606 | 0.75× |
| Sachsen-Anhalt | 95,877 | 0.69× |
| Mecklenburg-Vorpommern | 71,494 | 0.69× |
| Bremen | 58,412 | 1.27× |
| Saarland | 52,669 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Current events | 1.93× | Arts & Culture |
| Social media | 1.89× | Business & Career |
| Advertising | 1.92× | Business & Career |
| Leisure | 1.65× | Travel & Leisure |
| Smartphones | 1.63× | Technology & Electronics |
| Printing | 1.93× | Technology & Electronics |
| Advertising slogan | 4.61× | Business & Career |
| Cuisine | 1.54× | Food & Beverages |
| Science | 1.67× | Business & Career |
| Employment | 1.82× | Business & Career |
| Communication | 1.72× | Technology & Electronics |
| 1.53× | Internet & Social Media | |
| Video | 1.58× | Movies & TV |
| Psychology | 1.54× | Business & Career |
| Celebrity | 1.73× | Movies & TV |
| Telecommunication | 1.6× | Technology & Electronics |
| Politics | 1.56× | Politics & Society |
| Broadcasting | 1.59× | Movies & TV |
| Footwear | 1.52× | Fashion & Accessoires |
| Philosophy | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Sustainability | BALANCE | 1.37 |
| Career Orientation | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Mindfulness | BALANCE | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
See University audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does University have in Germany?
University has an estimated audience of 5,390,123 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of University fans?
54.7% of University fans are female, 45.3% are male, with an average age of 33.6 years.
Which brands do University fans like most?
University fans show strongest brand affinity for Current events (1.93×), Social media (1.89×), and Advertising (1.92×) over the country average.
Where do University fans live in Germany?
University fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,277,939), Bayern (reach 941,166), and Baden-Württemberg (reach 802,091). These three regions account for the largest share of the active audience.
What other brands do University fans also like?
Beyond University itself, the audience over-indexes on Social media (1.89×), Advertising (1.92×), Leisure (1.65×), and Smartphones (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.