University Audience in Mexico
University has an estimated audience of 7,678,448 people in Mexico. 52.5% are female, 47.5% are male, average age 32.8.
Demographically, the University audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Touchpoint
Demographics of University fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 32.8 |
| Estimated audience size | 7,678,448 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.4 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.12 |
| Price Sensitivity | PREMIUM | 1.1 |
| Risk Appetite | THRILL | 1.09 |
| Creativity | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
See University audiences in other countries
More Business & Career audiences in Mexico
- Boutiques (9,460,839)
- Gastronomy (9,271,277)
- Spas (8,992,872)
- Parties (8,705,976)
- Beauty salons (8,025,304)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.