A data profile of the people who buy, follow and care about University in France — modelled from more than twelve digital signal sources. University has an estimated audience of 4,070,785 people in France.
The average University fan in France is 36.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include College, Academic degree, Student, with strongest over-indexing on College (5.61× the country average).
Demographically, the University audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical University fan in France is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for College.
The key figures that characterise the University profile in France.
55.3% are female, 44.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.1 |
| Estimated audience size | 4,070,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 16% | |
| 50+ | 19% |
of the worldwide University audience comes from France.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
Where the University audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~300K | 1.33× | |
| 02 | Auvergne-Rhône-Alpes | ~600K | 1.23× | |
| 03 | Hauts-de-France | ~400K | 1.22× | |
| 04 | Provence-Alpes-Côte d'Azur | ~400K | 1.20× | |
| 05 | Île-de-France | ~800K | 1.15× | |
| 06 | Grand Est | ~400K | 1.11× | |
| 07 | Occitanie | ~300K | 0.95× | |
| 08 | Pays de la Loire | ~200K | 0.94× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.85× | |
| 10 | Corsica | ~20K | 0.85× | |
| 11 | Nouvelle-Aquitaine | ~300K | 0.78× | |
| 12 | Centre-Val de Loire | ~100K | 0.76× | |
| 13 | Brittany | ~100K | 0.75× |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Educational television | Kids & Family | 8.20× | ||
| 02 | College | Business & Career | 5.61× | ||
| 03 | Academic degree | Business & Career | 4.54× | ||
| 04 | Business education | Business & Career | 4.31× | ||
| 05 | Bachelor's degree | Business & Career | 3.13× | ||
| 06 | Master's degree | Business & Career | 2.78× | ||
| 07 | Student | Business & Career | 2.24× | ||
| 08 | Western Union | Business & Career | 2.09× | ||
| 09 | Learning | Business & Career | 1.89× | ||
| 10 | School | Kids & Family | 1.85× | ||
| 11 | Facebook Messenger | Internet & Social Media | 1.82× | ||
| 12 | Humanities | Politics & Society | 1.72× | ||
| 13 | Instant messaging | Internet & Social Media | 1.69× | ||
| 14 | Education | Business & Career | 1.66× | ||
| 15 | FlixBus | Cars & Mobility | 1.66× | ||
| 16 | Indeed.com | Business & Career | 1.63× | ||
| 17 | Research | Business & Career | 1.62× | ||
| 18 | Olympique Lyonnais (Ladies) | Sports | 1.60× | ||
| 19 | Mediterranean Sea | Travel & Leisure | 1.55× | ||
| 20 | Gemini | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.52× | |
| Social Media Usage | JOY | 1.27× | |
| Price Sensitivity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.97× | |
| Design Affinity | PREMIUM | 1.04× | |
| Healthy Lifestyle | BALANCE | 1.05× |
University has an estimated audience of 4,070,785 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.3% of University fans are female, 44.7% are male, with an average age of 36.1 years.
University fans show strongest brand affinity for College (5.61×), Academic degree (4.54×), and Student (2.24×) over the country average.
University fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond University itself, the audience over-indexes on Academic degree (4.54×), Student (2.24×), Education (1.66×), and School (1.85×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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