Learning Audience in France
Learning has an estimated audience of 7,011,322 people in France. 59.6% are female, 40.4% are male, average age 43.0. Top brand affinities: Google News, Orange, Crédit Mutuel, Real property, Happiness.
Top brand affinities include Google News, Orange, Crédit Mutuel, with strongest over-indexing on Google News (2.5× the country average). Demographically, the Learning audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Category: Business & Career · Type: Topic
Demographics of Learning fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.0 |
| Estimated audience size | 7,011,322 |
Audience persona
The typical Learning fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Google News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.5× | News |
| Orange | 2.42× | Technology & Electronics |
| Crédit Mutuel | 2.53× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Happiness | 2.06× | Health |
| Free Mobile | 2.29× | Technology & Electronics |
| Fnac | 2.03× | Shopping |
| Anthropology | 2.53× | Business & Career |
| King Jouet | 2.6× | Shopping |
| Voici | 2.33× | News |
| University | 3.22× | Business & Career |
| Conforama | 1.79× | Home & Garden |
| Hairstyle | 1.96× | Beauty & Wellness |
| Western Union | 2.99× | Business & Career |
| France Info | 1.99× | Movies & TV |
| 1.79× | Internet & Social Media | |
| Spas | 1.68× | Beauty & Wellness |
| Recreation | 1.7× | Travel & Leisure |
| Broadcasting of sports events | 4.54× | Movies & TV |
| Lodging | 2.34× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.87 |
| Family Orientation | CONSERVATISM | 1.35 |
| Extroversion | THRILL | 1.31 |
| Individualism | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.26 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 4.6% |
| India | 4.6% |
See Learning audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.