Learning Audience in France

Learning has an estimated audience of 7,011,322 people in France. 59.6% are female, 40.4% are male, average age 43.0. Top brand affinities: Google News, Orange, Crédit Mutuel, Real property, Happiness.

Top brand affinities include Google News, Orange, Crédit Mutuel, with strongest over-indexing on Google News (2.5× the country average). Demographically, the Learning audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Category: Business & Career · Type: Topic

Demographics of Learning fans

Demographic split for Learning audience in France
MetricValue
Female59.6%
Male40.4%
Average age43.0
Estimated audience size7,011,322

Audience persona

The typical Learning fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Google News.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Learning audience
BrandAffinityCategory
Google News2.5×News
Orange2.42×Technology & Electronics
Crédit Mutuel2.53×Business & Career
Real property2.42×Home & Garden
Happiness2.06×Health
Free Mobile2.29×Technology & Electronics
Fnac2.03×Shopping
Anthropology2.53×Business & Career
King Jouet2.6×Shopping
Voici2.33×News
University3.22×Business & Career
Conforama1.79×Home & Garden
Hairstyle1.96×Beauty & Wellness
Western Union2.99×Business & Career
France Info1.99×Movies & TV
LinkedIn1.79×Internet & Social Media
Spas1.68×Beauty & Wellness
Recreation1.7×Travel & Leisure
Broadcasting of sports events4.54×Movies & TV
Lodging2.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Learning audience
TraitClusterScore
MindfulnessBALANCE1.87
Family OrientationCONSERVATISM1.35
ExtroversionTHRILL1.31
IndividualismJOY1.29
PatriotismCONSERVATISM1.26
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Learning
CountryShare
United States22.1%
United Kingdom4.6%
India4.6%

See Learning audiences in other countries

More Business & Career audiences in France

How to read this data

Audience size is the estimated number of people in France who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.