Learning Audience in United States

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Learning has an estimated audience of 80,671,141 people in United States. 59.4% are female, 40.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Google News.

The average Learning fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (19.21× the country average). Demographically, the Learning audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Learning fans

Demographic split for Learning audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.0
Estimated audience size80,671,141

Audience persona

The typical Learning fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Learning in United States
RegionReachAffinity
California9,509,8691.07×
Texas8,491,2921.22×
Florida6,530,4711.2×
New York4,893,1071.09×
Georgia2,879,1301.16×
Illinois2,791,7421.04×
North Carolina2,714,4801.12×
Pennsylvania2,609,7980.96×
Virginia2,407,6841.23×
Ohio2,311,5760.93×
Michigan1,973,2240.94×
New Jersey1,845,0290.9×
Utah1,844,8702.55×
Massachusetts1,820,1601.15×
Washington1,752,5131.08×
Tennessee1,680,0701.04×
Arizona1,641,020
Maryland1,432,2021.03×
Indiana1,367,6450.93×
Missouri1,277,0020.98×
Arkansas1,171,4971.76×
Louisiana1,158,1751.11×
Colorado1,157,0130.91×
South Carolina1,133,0120.93×
Alabama1,118,0080.99×
Oklahoma1,052,0651.17×
Minnesota994,8830.86×
Kentucky952,8910.94×
Wisconsin944,8030.78×
Connecticut850,2781.05×
Oregon833,6060.9×
Mississippi737,3371.11×
Nevada716,9310.92×
Iowa603,0250.91×
Kansas598,4130.94×
New Mexico442,2101.09×
West Virginia390,3151.04×
Idaho334,6900.83×
Nebraska334,2020.83×
Hawaii323,8200.93×
Washington, District of Columbia256,8071.06×
New Hampshire241,2030.76×
Maine203,7400.71×
Rhode Island201,7500.79×
Delaware167,9030.75×
Montana159,9560.71×
South Dakota145,3430.78×
North Dakota138,7410.84×
Alaska123,2110.71×
Vermont95,0610.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Learning audience
BrandAffinityCategory
Capital One19.21×Business & Career
Google Maps16.89×Internet & Social Media
CarGurus19.74×Cars & Mobility
Indeed.com12.63×Business & Career
Google News14.91×News
Circle K16.78×Shopping
DeviantArt16.83×Internet & Social Media
Khan Academy18.53×Business & Career
Enterprise Rent-A-Car13.23×Cars & Mobility
AccuWeather13.79×Home & Garden
Diane Keaton13.1×Movies & TV
Beetlejuice10.24×Movies & TV
Aaron Rodgers13.38×Sports
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
ICloud18.75×Technology & Electronics
Billy Bob Thornton17.12×Movies & TV
Diabetes mellitus awareness12.48×Health
Kendra Scott17.44×Fashion & Accessoires
Blake Lively16.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Learning audience
TraitClusterScore
ExtroversionTHRILL1.1
Family OrientationCONSERVATISM1.04
Social Media UsageJOY1.02
Price SensitivityPREMIUM1
Community OrientationOPEN0.97
TravellingTHRILL0.93

Worldwide distribution

Worldwide audience distribution share by country for Learning
CountryShare
United States22.1%
United Kingdom4.6%
India4.6%

See Learning audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Learning have in United States?

Learning has an estimated audience of 80,671,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Learning fans?

59.4% of Learning fans are female, 40.6% are male, with an average age of 42.0 years.

Which brands do Learning fans like most?

Learning fans show strongest brand affinity for Capital One (19.21×), Google Maps (16.89×), and CarGurus (19.74×) over the country average.

Where do Learning fans live in United States?

Learning fans in United States are most concentrated in California (reach 9,509,869), Texas (reach 8,491,292), and Florida (reach 6,530,471). These three regions account for the largest share of the active audience.

What other brands do Learning fans also like?

Beyond Learning itself, the audience over-indexes on Google Maps (16.89×), CarGurus (19.74×), Indeed.com (12.63×), and Google News (14.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.