Learning Audience in United States

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Learning has an estimated audience of 80,671,141 people in United States. 59.4% are female, 40.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Learning fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.03× the country average). Demographically, the Learning audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Learning fans

Demographic split for Learning audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.0
Estimated audience size80,671,141

Audience persona

The typical Learning fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Learning in United States
RegionReachAffinity
California9,509,8691.07×
Texas8,491,2921.22×
Florida6,530,4711.2×
New York4,893,1071.09×
Georgia2,879,1301.16×
Illinois2,791,7421.04×
North Carolina2,714,4801.12×
Pennsylvania2,609,7980.96×
Virginia2,407,6841.23×
Ohio2,311,5760.93×
Michigan1,973,2240.94×
New Jersey1,845,0290.9×
Utah1,844,8702.55×
Massachusetts1,820,1601.15×
Washington1,752,5131.08×
Tennessee1,680,0701.04×
Arizona1,641,0201×
Maryland1,432,2021.03×
Indiana1,367,6450.93×
Missouri1,277,0020.98×
Arkansas1,171,4971.76×
Louisiana1,158,1751.11×
Colorado1,157,0130.91×
South Carolina1,133,0120.93×
Alabama1,118,0080.99×
Oklahoma1,052,0651.17×
Minnesota994,8830.86×
Kentucky952,8910.94×
Wisconsin944,8030.78×
Connecticut850,2781.05×
Oregon833,6060.9×
Mississippi737,3371.11×
Nevada716,9310.92×
Iowa603,0250.91×
Kansas598,4130.94×
New Mexico442,2101.09×
West Virginia390,3151.04×
Idaho334,6900.83×
Nebraska334,2020.83×
Hawaii323,8200.93×
Washington, District of Columbia256,8071.06×
New Hampshire241,2030.76×
Maine203,7400.71×
Rhode Island201,7500.79×
Delaware167,9030.75×
Montana159,9560.71×
South Dakota145,3430.78×
North Dakota138,7410.84×
Alaska123,2110.71×
Vermont95,0610.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Learning audience
BrandAffinityCategory
Goop15.03×Internet & Social Media
Governor of Michigan18.07×Politics & Society
Vocal harmony9.1×Music & Radio
Wok12.79×Food & Beverages
Grinch7.49×Movies & TV
Google Home11.23×Technology & Electronics
Hibachi13.06×Food & Beverages
headspace14.7×Health
Cherish (group)16.37×Music & Radio
Grace Slick13.08×Music & Radio
Hipster13.72×Politics & Society
Historic site6.04×Arts & Culture
Fairy godmother10.01×Literature
El Paso County, Colorado16.59×Travel & Leisure
Israel2.72×Travel & Leisure
No Escape (1994 film)14.16×Movies & TV
TV Fanatic12.41×Movies & TV
Kikar HaShabbat17.86×News
Guitarist (magazine)11.63×Music & Radio
La Jolla8.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Learning audience
TraitClusterScore
ExtroversionTHRILL1.1
Family OrientationCONSERVATISM1.04
Social Media UsageJOY1.02
Price SensitivityPREMIUM1
Community OrientationOPEN0.97
TravellingTHRILL0.93

Worldwide distribution

Worldwide audience distribution share by country for Learning
CountryShare
United States22.1%
United Kingdom4.6%
India4.6%

See Learning audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Learning have in United States?

Learning has an estimated audience of 80,671,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Learning fans?

59.4% of Learning fans are female, 40.6% are male, with an average age of 42.0 years.

Which brands do Learning fans like most?

Learning fans show strongest brand affinity for Goop (15.03×), Governor of Michigan (18.07×), and Vocal harmony (9.1×) over the country average.

Where do Learning fans live in United States?

Learning fans in United States are most concentrated in California (reach 9,509,869), Texas (reach 8,491,292), and Florida (reach 6,530,471). These three regions account for the largest share of the active audience.

What other brands do Learning fans also like?

Beyond Learning itself, the audience over-indexes on Governor of Michigan (18.07×), Vocal harmony (9.1×), Wok (12.79×), and Grinch (7.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.