Rascasse Audience Intelligence

Learning Audience in United States

A data profile of the people who buy, follow and care about Learning in United States — modelled from more than twelve digital signal sources. Learning has an estimated audience of 80,671,141 people in United States.

#114among Topic in United States#20in Business & Career

The average Learning fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University, Real property, Genetics, with strongest over-indexing on University (1.86× the country average).

Demographically, the Learning audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Learning fan in United States is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for University.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Learning profile in United States.

Audience size
80.7M
in United States
Gender
59.4%♀
40.6% male
Age
42.0
average years
Country rank
#140
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Learning fans

59.4% are female, 40.6% are male, average age 42.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Learning audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.0
Estimated audience size80,671,141
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Learning audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Learning audience comes from United States.

Worldwide audience distribution share by country for Learning
CountryShare
United States22.0%
United Kingdom4.6%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Learning audience in United States is strongest.

Fig. 05

Top regions by affinity

Learning fans by region: top regions in United States
#RegionReachAffinity×
01Utah~2M4.88×
02Arkansas~1M1.52×
03Wisconsin~1.5M1.27×
04Mississippi~800K1.19×
05Louisiana~1M1.14×
06Texas~8M1.13×
07Virginia~2M1.11×
08North Carolina~2.5M1.09×
09Georgia~2.5M1.07×
10Oklahoma~1M1.07×
11New Mexico~400K1.03×
12California~9M1.02×
13Florida~5.5M1.02×
14West Virginia~400K1.01×
15Illinois~2.5M0.99×
16Arizona~1.5M0.99×
17Tennessee~1.5M0.98×
18Alabama~1M0.97×
19New York~4.5M0.96×
20Massachusetts~1.5M0.95×
21South Carolina~1M0.95×
22Washington~1.5M0.94×
23Connecticut~800K0.94×
24Kentucky~900K0.93×
25Maryland~1.5M0.91×
26Missouri~1M0.91×
27Kansas~600K0.91×
28Pennsylvania~2.5M0.90×
29Indiana~1.5M0.89×
30Hawaii~300K0.89×
31Ohio~2M0.87×
32Michigan~2M0.87×
33Washington, District of Columbia~200K0.87×
34Iowa~600K0.86×
35New Jersey~1.5M0.85×
36Minnesota~1M0.85×
37South Dakota~200K0.85×
38Alaska~100K0.85×
39North Dakota~100K0.85×
40Nevada~700K0.84×
41Idaho~300K0.84×
42Delaware~200K0.83×
43Colorado~1M0.82×
44Oregon~800K0.82×
45Nebraska~300K0.81×
46Montana~200K0.81×
47Rhode Island~200K0.77×
48New Hampshire~200K0.73×
49Vermont~100K0.72×
50Maine~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Learning, United States
0.71×1.00×4.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Learning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Learning audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family1.96×
02HormoneHealth1.94×
03Real propertyHome & Garden1.91×
04UniversityBusiness & Career1.86×
05Political scienceBusiness & Career1.80×
06Non-governmental organizationPolitics & Society1.73×
07DemocracyPolitics & Society1.68×
08DentistryBusiness & Career1.66×
09Made in USABusiness & Career1.65×
10GeneticsKids & Family1.63×
11Risk managementBusiness & Career1.59×
12DrawingHome & Garden1.58×
13NeuroscienceBusiness & Career1.56×
14MetaphysicsBusiness & Career1.55×
15AdoptionKids & Family1.55×
16FundraisingBusiness & Career1.54×
17Social media marketingBusiness & Career1.53×
18DoughFood & Beverages1.52×
19MeteorologyHome & Garden1.51×
20Talk radioMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Learning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Learning audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.30×
Career OrientationPOWER1.23×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Learning audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Learning have in United States?

Learning has an estimated audience of 80,671,141 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Learning fans?

59.4% of Learning fans are female, 40.6% are male, with an average age of 42.0 years.

03

Which brands do Learning fans like most?

Learning fans show strongest brand affinity for University (1.86×), Real property (1.91×), and Genetics (1.63×) over the country average.

04

Where do Learning fans live in United States?

Learning fans in United States are most concentrated in California (reach ~9M), Texas (reach ~8M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Learning fans also like?

Beyond Learning itself, the audience over-indexes on Real property (1.91×), Genetics (1.63×), Drawing (1.58×), and Dentistry (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Learning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →