Non-governmental organization Audience in United States

Non-governmental organization logo

Non-governmental organization has an estimated audience of 18,149,474 people in United States. 58.4% are female, 41.6% are male, average age 44.4. Top regions: California, Florida, Texas. Top brand affinities: Customs, Voluntary association, United States, Family, Fox News Channel.

The average Non-governmental organization fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Customs, Voluntary association, United States, with strongest over-indexing on Customs (17.23× the country average). Demographically, the Non-governmental organization audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Non-governmental organization fans

Demographic split for Non-governmental organization audience in United States
MetricValue
Female58.4%
Male41.6%
Average age44.4
Estimated audience size18,149,474

Audience persona

The typical Non-governmental organization fan in United States is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Customs.

Top regions in United States

Top regions ranked by reach for Non-governmental organization in United States
RegionReachAffinity
California2,312,1261.16×
Florida1,732,3101.41×
Texas1,631,7181.05×
New York1,060,9271.05×
Virginia664,1341.5×
Georgia663,5461.19×
Illinois658,4811.09×
Ohio593,0411.06×
North Carolina551,3491.01×
Pennsylvania545,6540.89×
Arizona450,3161.22×
Michigan408,1550.86×
Washington372,3551.02×
New Jersey371,0080.8×
Maryland348,6621.12×
Massachusetts323,7470.91×
Wisconsin300,8611.1×
Colorado287,0681×
Tennessee286,0460.79×
Indiana280,6620.85×
South Carolina271,8271×
Minnesota229,9440.88×
Louisiana221,1850.95×
Missouri218,2150.75×
Oregon209,5131.01×
Alabama205,8890.81×
Connecticut168,8950.93×
Iowa165,0761.1×
Kentucky155,0970.68×
Oklahoma148,5890.74×
Nevada130,0720.74×
Kansas126,4610.88×
Utah120,9260.74×
Washington, District of Columbia107,8551.98×
Arkansas105,8960.71×
Hawaii101,9061.31×
Nebraska93,2061.02×
Mississippi82,9230.55×
New Mexico65,2470.72×
West Virginia64,1780.76×
Idaho63,2160.69×
New Hampshire56,4050.79×
Montana55,8301.11×
Alaska55,5051.43×
Rhode Island51,0620.88×
South Dakota47,7591.14×
Maine47,6290.73×
North Dakota46,5011.25×
Delaware42,6790.85×
Wyoming41,5331.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Non-governmental organization audience
BrandAffinityCategory
Customs17.23×Travel & Leisure
Voluntary association5.91×Politics & Society
United States1.6×Travel & Leisure
Family1.54×Kids & Family
Fox News Channel1.69×Movies & TV
Politics and social issues1.51×Politics & Society
Charity and causes2.84×Business & Career
U.S. state1.77×Travel & Leisure
Current events1.59×Arts & Culture
MSN2.22×News
Photography1.53×Arts & Culture
Activism2.77×Politics & Society
Medicine1.76×Business & Career
Psychology1.76×Business & Career
Nature1.65×Home & Garden
Government agency4.34×Politics & Society
Child1.56×Kids & Family
Rock music1.53×Music & Radio
History1.76×Literature
Politics1.78×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Non-governmental organization audience
TraitClusterScore
SustainabilityBALANCE1.55
PatriotismCONSERVATISM1.44
IndividualismJOY1.42
Community OrientationOPEN1.35
TravellingTHRILL1.3
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Non-governmental organization
CountryShare
United States20.4%
United Kingdom5.4%
Italy5.1%

See Non-governmental organization audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Non-governmental organization have in United States?

Non-governmental organization has an estimated audience of 18,149,474 people in United States, concentrated in California and Florida.

What is the gender split and age of Non-governmental organization fans?

58.4% of Non-governmental organization fans are female, 41.6% are male, with an average age of 44.4 years.

Which brands do Non-governmental organization fans like most?

Non-governmental organization fans show strongest brand affinity for Customs (17.23×), Voluntary association (5.91×), and United States (1.6×) over the country average.

Where do Non-governmental organization fans live in United States?

Non-governmental organization fans in United States are most concentrated in California (reach 2,312,126), Florida (reach 1,732,310), and Texas (reach 1,631,718). These three regions account for the largest share of the active audience.

What other brands do Non-governmental organization fans also like?

Beyond Non-governmental organization itself, the audience over-indexes on Voluntary association (5.91×), United States (1.6×), Family (1.54×), and Fox News Channel (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-governmental organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.