Rascasse Audience Intelligence

Non-governmental organization Audience in United States

A data profile of the people who buy, follow and care about Non-governmental organization in United States — modelled from more than twelve digital signal sources. Non-governmental organization has an estimated audience of 18,149,474 people in United States.

#1275among Topic in United States#105in Politics & Society

The average Non-governmental organization fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Customs, Voluntary association, United States, with strongest over-indexing on Customs (17.23× the country average).

Demographically, the Non-governmental organization audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Non-governmental organization fan in United States is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Customs.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-governmental organization profile in United States.

Audience size
18.1M
in United States
Gender
58.4%♀
41.6% male
Age
44.4
average years
Country rank
#1855
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-governmental organization fans

58.4% are female, 41.6% are male, average age 44.4.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Non-governmental organization audience in United States
MetricValue
Female58.4%
Male41.6%
Average age44.4
Estimated audience size18,149,474
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Non-governmental organization audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4922%
50+35%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Non-governmental organization audience comes from United States.

Worldwide audience distribution share by country for Non-governmental organization
CountryShare
United States20.4%
United Kingdom5.4%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-governmental organization audience in United States is strongest.

Fig. 05

Top regions by affinity

Non-governmental organization fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~600K1.39×
02Florida~1.5M1.29×
03Washington, District of Columbia~60K1.18×
04Iowa~200K1.12×
05Arizona~400K1.11×
06California~2M1.08×
07Hawaii~80K1.07×
08Alaska~40K1.07×
09Vermont~30K1.06×
10Maryland~300K1.05×
11North Dakota~40K1.05×
12Georgia~600K1.04×
13Kansas~100K1.03×
14South Dakota~40K1.03×
15Ohio~600K1.02×
16South Carolina~300K1.02×
17Nebraska~90K1.02×
18Louisiana~200K1.01×
19Illinois~600K1.00×
20Oregon~200K1.00×
21Montana~50K1.00×
22Delaware~50K1.00×
23West Virginia~80K0.98×
24New Hampshire~70K0.98×
25Rhode Island~60K0.98×
26Texas~1.5M0.97×
27Washington~400K0.97×
28Colorado~300K0.97×
29Wisconsin~300K0.97×
30New Mexico~90K0.97×
31Maine~60K0.97×
32Idaho~90K0.96×
33New York~1M0.95×
34Kentucky~200K0.95×
35Arkansas~100K0.95×
36Mississippi~100K0.95×
37Utah~200K0.94×
38North Carolina~500K0.93×
39Minnesota~200K0.93×
40Massachusetts~300K0.92×
41Alabama~200K0.92×
42Oklahoma~200K0.92×
43Nevada~200K0.92×
44Indiana~300K0.91×
45Connecticut~200K0.91×
46Michigan~400K0.90×
47Missouri~300K0.90×
48Tennessee~300K0.89×
49Pennsylvania~500K0.88×
50New Jersey~400K0.87×
Fig. 06

Affinity by region

Affinity by region — Non-governmental organization, United States
0.87×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Non-governmental organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Non-governmental organization audience
#·InterestCategoryAffinity×
01CustomsTravel & Leisure17.23×
02Voluntary associationPolitics & Society5.91×
03Government agencyPolitics & Society4.34×
04Charity and causesBusiness & Career2.84×
05ActivismPolitics & Society2.77×
06MSNNews2.22×
07PoliticsPolitics & Society1.78×
08U.S. stateTravel & Leisure1.77×
09MedicineBusiness & Career1.76×
10PsychologyBusiness & Career1.76×
11HistoryLiterature1.76×
12Health careBusiness & Career1.76×
13NatureHome & Garden1.65×
14United StatesTravel & Leisure1.60×
15Current eventsArts & Culture1.59×
16ChildKids & Family1.56×
17FamilyKids & Family1.54×
18PhotographyArts & Culture1.53×
19Rock musicMusic & Radio1.53×
20Politics and social issuesPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Non-governmental organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Non-governmental organization audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.12×
TraditionCONSERVATISM1.60×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Non-governmental organization audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Pet OwnershipJOY1.02×
Healthy LifestyleBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Non-governmental organization have in United States?

Non-governmental organization has an estimated audience of 18,149,474 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Non-governmental organization fans?

58.4% of Non-governmental organization fans are female, 41.6% are male, with an average age of 44.4 years.

03

Which brands do Non-governmental organization fans like most?

Non-governmental organization fans show strongest brand affinity for Customs (17.23×), Voluntary association (5.91×), and United States (1.6×) over the country average.

04

Where do Non-governmental organization fans live in United States?

Non-governmental organization fans in United States are most concentrated in California (reach ~2M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Non-governmental organization fans also like?

Beyond Non-governmental organization itself, the audience over-indexes on Voluntary association (5.91×), United States (1.6×), Family (1.54×), and Politics and social issues (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Non-governmental organization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-governmental organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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