Government agency Audience in United States

Government agency logo

Government agency has an estimated audience of 14,111,236 people in United States. 50.7% are female, 49.3% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Grinch.

The average Government agency fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.53× the country average). Demographically, the Government agency audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Government agency fans

Demographic split for Government agency audience in United States
MetricValue
Female50.7%
Male49.3%
Average age43.3
Estimated audience size14,111,236

Audience persona

The typical Government agency fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Government agency in United States
RegionReachAffinity
California1,954,1981.26×
Texas1,466,5511.21×
Florida1,203,6171.26×
New York862,2541.09×
Georgia620,5141.43×
Virginia491,8731.43×
North Carolina490,9811.16×
Illinois475,5521.01×
Pennsylvania466,3310.98×
Ohio430,7500.99×
Maryland374,7771.54×
Michigan359,3450.97×
New Jersey338,5720.94×
Washington294,4531.04×
Tennessee277,8270.98×
Indiana262,2321.02×
Missouri253,3891.11×
South Carolina251,4821.18×
Oklahoma213,5501.36×
Colorado193,8810.87×
Louisiana191,5731.05×
Arizona188,0880.65×
Oregon172,4401.07×
Kentucky166,2710.94×
Wisconsin165,3870.78×
Minnesota165,2650.82×
Mississippi145,4571.25×
Nevada143,3321.05×
Alabama138,4110.7×
Arkansas137,5141.18×
Massachusetts136,6290.49×
Connecticut124,6740.88×
Iowa119,3731.03×
Kansas115,6591.04×
Utah111,9210.89×
Washington, District of Columbia89,1972.1×
Idaho81,8321.16×
West Virginia80,9101.23×
New Mexico67,5180.95×
Nebraska56,9920.81×
Hawaii52,6810.87×
New Hampshire38,0950.69×
Maine36,7630.73×
Delaware34,3150.88×
Rhode Island34,2310.76×
Montana29,6070.76×
South Dakota24,2610.74×
North Dakota19,3270.67×
Vermont17,5880.71×
Alaska16,0200.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Government agency audience
BrandAffinityCategory
Goop12.53×Internet & Social Media
Governor of Michigan16.16×Politics & Society
Wok12.33×Food & Beverages
Vocal harmony8.17×Music & Radio
Grinch6.96×Movies & TV
Google Home10.83×Technology & Electronics
headspace14.77×Health
Hibachi12.29×Food & Beverages
Cherish (group)16.1×Music & Radio
Israel3.11×Travel & Leisure
Grace Slick12.43×Music & Radio
El Paso County, Colorado17.23×Travel & Leisure
Hipster11.84×Politics & Society
TV Fanatic12.89×Movies & TV
Fairy godmother8.91×Literature
Historic site4.99×Arts & Culture
Urban Outfitters2.1×Shopping
No Escape (1994 film)11.94×Movies & TV
Kikar HaShabbat16.19×News
Guitarist (magazine)11.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Government agency audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Community OrientationOPEN1.77
IndividualismJOY1.69
Career OrientationPOWER1.4
Convenience OrientationPREMIUM1.4
Family OrientationCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Government agency
CountryShare
United States28.9%
United Kingdom4.8%
Philippines4.7%

See Government agency audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Government agency have in United States?

Government agency has an estimated audience of 14,111,236 people in United States, concentrated in California and Texas.

What is the gender split and age of Government agency fans?

50.7% of Government agency fans are female, 49.3% are male, with an average age of 43.3 years.

Which brands do Government agency fans like most?

Government agency fans show strongest brand affinity for Goop (12.53×), Governor of Michigan (16.16×), and Wok (12.33×) over the country average.

Where do Government agency fans live in United States?

Government agency fans in United States are most concentrated in California (reach 1,954,198), Texas (reach 1,466,551), and Florida (reach 1,203,617). These three regions account for the largest share of the active audience.

What other brands do Government agency fans also like?

Beyond Government agency itself, the audience over-indexes on Governor of Michigan (16.16×), Wok (12.33×), Vocal harmony (8.17×), and Grinch (6.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Government agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.