Rascasse Audience Intelligence

Government agency Audience in Germany

A data profile of the people who buy, follow and care about Government agency in Germany — modelled from more than twelve digital signal sources. Government agency has an estimated audience of 1,086,023 people in Germany.

#2975among Topic in Germany#251in Politics & Society

The average Government agency fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Nature, Public administration, with strongest over-indexing on Tagesschau (2.15× the country average).

Demographically, the Government agency audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Government agency fan in Germany is balanced, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Government agency profile in Germany.

Audience size
1.1M
in Germany
Gender
47.0%♀
53.0% male
Age
41.5
average years
Country rank
#6063
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Government agency fans

47.0% are female, 53.0% are male, average age 41.5.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Government agency audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age41.5
Estimated audience size1,086,023
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Government agency audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Government agency audience comes from Germany.

Worldwide audience distribution share by country for Government agency
CountryShare
United States28.9%
United Kingdom4.8%
Philippines4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Government agency audience in Germany is strongest.

Fig. 05

Top regions by affinity

Government agency fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.35×
02Sachsen-Anhalt~40K1.27×
03Hamburg~30K1.21×
04Mecklenburg-Vorpommern~20K1.16×
05Sachsen~60K1.11×
06Berlin~50K1.08×
07Thüringen~30K1.04×
08Brandenburg~30K1.02×
09Schleswig-Holstein~40K0.92×
10Niedersachsen~90K0.88×
11Rheinland-Pfalz~50K0.87×
12Nordrhein-Westfalen~200K0.85×
13Baden-Württemberg~100K0.83×
14Bayern~100K0.82×
15Hessen~70K0.80×
16Saarland~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Government agency, Germany
0.76×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Government agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Government agency audience
#·InterestCategoryAffinity×
01Civil servicePolitics & Society9.30×
02Public securityPolitics & Society8.76×
03Public administrationBusiness & Career8.41×
04Non-alcoholic beverageFood & Beverages4.43×
05Political scienceBusiness & Career3.74×
06ActivismPolitics & Society3.33×
07VolunteeringPolitics & Society2.95×
08Public transportCars & Mobility2.94×
09MSNNews2.63×
10HugendubelShopping2.56×
11Der TagesspiegelNews2.46×
12Online newspaperNews2.34×
13NatureHome & Garden2.31×
14Solar energyHome & Garden2.17×
15TagesschauMovies & TV2.15×
16VacationsTravel & Leisure2.03×
17Müller (company)Food & Beverages1.98×
18Deutsche BahnCars & Mobility1.64×
19FamilyKids & Family1.56×
20SV Werder BremenSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Government agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Government agency audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.06×
Community OrientationOPEN1.91×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Government agency audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
Luxury OrientationPREMIUM0.66×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Government agency have in Germany?

Government agency has an estimated audience of 1,086,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Government agency fans?

47.0% of Government agency fans are female, 53.0% are male, with an average age of 41.5 years.

03

Which brands do Government agency fans like most?

Government agency fans show strongest brand affinity for Tagesschau (2.15×), Nature (2.31×), and Public administration (8.41×) over the country average.

04

Where do Government agency fans live in Germany?

Government agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Government agency fans also like?

Beyond Government agency itself, the audience over-indexes on Nature (2.31×), Public administration (8.41×), Müller (company) (1.98×), and Volunteering (2.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Government agency audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Government agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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