Government agency Audience in Germany
Government agency has an estimated audience of 1,086,023 people in Germany. 47.0% are female, 53.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Urban Outfitters, Stradivarius, Christmas Gift, Israel.
The average Government agency fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Urban Outfitters, Stradivarius, with strongest over-indexing on Pillow (2.07× the country average). Demographically, the Government agency audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Government agency fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 41.5 |
| Estimated audience size | 1,086,023 |
Audience persona
The typical Government agency fan in Germany is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 207,127 | 0.87× |
| Bayern | 145,650 | 0.83× |
| Baden-Württemberg | 125,041 | 0.84× |
| Niedersachsen | 92,981 | 0.88× |
| Hessen | 66,313 | 0.8× |
| Sachsen | 59,715 | 1.12× |
| Berlin | 55,089 | 1.13× |
| Rheinland-Pfalz | 47,163 | 0.87× |
| Sachsen-Anhalt | 35,574 | 1.26× |
| Schleswig-Holstein | 35,333 | 0.91× |
| Brandenburg | 34,466 | 1.02× |
| Hamburg | 30,354 | 1.24× |
| Thüringen | 28,682 | 1.04× |
| Mecklenburg-Vorpommern | 23,775 | 1.15× |
| Bremen | 12,833 | 1.38× |
| Saarland | 8,668 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.07× | Home & Garden |
| Urban Outfitters | 2.11× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 1.61× | Kids & Family |
| Israel | 1.78× | Travel & Leisure |
| Parma | 4.6× | Travel & Leisure |
| KLIX (AM) | 2.04× | Music & Radio |
| Home Delivery | 1.86× | Food & Beverages |
| Hundertwasserhaus | 3.63× | Travel & Leisure |
| Geothermal heating | 3.3× | Home & Garden |
| Keeper (password manager) | 2.75× | Technology & Electronics |
| JDSU | 1.89× | Business & Career |
| Business English | 1.58× | Business & Career |
| Google Photos | 1.67× | Technology & Electronics |
| MK | 1.65× | Music & Radio |
| Cynthia Erivo | 2.38× | Movies & TV |
| Volvo V60 | 2.59× | Cars & Mobility |
| Corfu (regional unit) | 1.72× | Travel & Leisure |
| Kodi (software) | 1.51× | Technology & Electronics |
| Eco Friendly Living | 1.94× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.95 |
| Quality Awareness | PREMIUM | 1.78 |
| Convenience Orientation | PREMIUM | 1.67 |
| Risk Appetite | THRILL | 1.6 |
| Spirituality | BALANCE | 1.56 |
| Community Orientation | OPEN | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 4.8% |
| Philippines | 4.7% |
See Government agency audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Government agency have in Germany?
Government agency has an estimated audience of 1,086,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Government agency fans?
47.0% of Government agency fans are female, 53.0% are male, with an average age of 41.5 years.
Which brands do Government agency fans like most?
Government agency fans show strongest brand affinity for Pillow (2.07×), Urban Outfitters (2.11×), and Stradivarius (1.97×) over the country average.
Where do Government agency fans live in Germany?
Government agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach 207,127), Bayern (reach 145,650), and Baden-Württemberg (reach 125,041). These three regions account for the largest share of the active audience.
What other brands do Government agency fans also like?
Beyond Government agency itself, the audience over-indexes on Urban Outfitters (2.11×), Stradivarius (1.97×), Christmas Gift (1.61×), and Israel (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Government agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.