Online newspaper Audience in Germany
Online newspaper has an estimated audience of 9,630,469 people in Germany. 51.2% are female, 48.8% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mozambique, Natural World, Dernières Nouvelles d'Alsace, Wikipedia, Tagesschau.
The average Online newspaper fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mozambique, Natural World, Dernières Nouvelles d'Alsace, with strongest over-indexing on Mozambique (19.46× the country average). Demographically, the Online newspaper audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic · Subtype: News
Demographics of Online newspaper fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 43.3 |
| Estimated audience size | 9,630,469 |
Audience persona
The typical Online newspaper fan in Germany is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mozambique.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,460,824 | 1.17× |
| Bayern | 1,195,958 | 0.77× |
| Baden-Württemberg | 1,101,383 | 0.84× |
| Niedersachsen | 827,229 | 0.88× |
| Sachsen | 644,052 | 1.36× |
| Hessen | 636,807 | 0.87× |
| Berlin | 428,827 | 1× |
| Rheinland-Pfalz | 325,350 | 0.67× |
| Brandenburg | 315,190 | 1.06× |
| Schleswig-Holstein | 292,582 | 0.85× |
| Thüringen | 210,092 | 0.86× |
| Sachsen-Anhalt | 195,539 | 0.78× |
| Mecklenburg-Vorpommern | 171,978 | 0.94× |
| Hamburg | 169,610 | 0.78× |
| Saarland | 156,096 | 1.32× |
| Bremen | 153,184 | 1.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mozambique | 19.46× | Travel & Leisure |
| Natural World | 3.23× | Fashion & Accessoires |
| Dernières Nouvelles d'Alsace | 8.25× | News |
| Wikipedia | 2.79× | Internet & Social Media |
| Tagesschau | 2.14× | Movies & TV |
| Local news | 3.61× | News |
| Der Tagesspiegel | 3.74× | News |
| TikTok | 1.73× | Internet & Social Media |
| B.Z. (newspaper) | 4.14× | News |
| Gmail | 2.24× | Internet & Social Media |
| 1.79× | Internet & Social Media | |
| Electronic publishing | 3.15× | News |
| Google News | 2.96× | News |
| Wetter.com | 1.71× | Home & Garden |
| Transfermarkt | 1.86× | Sports |
| 1.87× | Internet & Social Media | |
| meinestadt.de | 9.9× | News |
| Commerzbank | 1.53× | Business & Career |
| Gemini | 2.28× | Technology & Electronics |
| finanzen.net | 3.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.71 |
| Indulgence | JOY | 1.58 |
| Community Orientation | OPEN | 1.28 |
| Career Orientation | POWER | 1.27 |
| Convenience Orientation | PREMIUM | 1.24 |
| Pet Ownership | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
See Online newspaper audiences in other countries
More News audiences in Germany
- Spiegel Online (19,266,000)
- FOCUS Online (10,512,561)
- RTL aktuell (2,193,526)
- NDR.de (723,030)
- Report (Italian news television show) (557,580)
Frequently asked questions
How many fans does Online newspaper have in Germany?
Online newspaper has an estimated audience of 9,630,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online newspaper fans?
51.2% of Online newspaper fans are female, 48.8% are male, with an average age of 43.3 years.
Which brands do Online newspaper fans like most?
Online newspaper fans show strongest brand affinity for Mozambique (19.46×), Natural World (3.23×), and Dernières Nouvelles d'Alsace (8.25×) over the country average.
Where do Online newspaper fans live in Germany?
Online newspaper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,460,824), Bayern (reach 1,195,958), and Baden-Württemberg (reach 1,101,383). These three regions account for the largest share of the active audience.
What other brands do Online newspaper fans also like?
Beyond Online newspaper itself, the audience over-indexes on Natural World (3.23×), Dernières Nouvelles d'Alsace (8.25×), Wikipedia (2.79×), and Tagesschau (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.