Rascasse Audience Intelligence

meinestadt.de Audience in Germany

A data profile of the people who buy, follow and care about meinestadt.de in Germany — modelled from more than twelve digital signal sources. meinestadt.de has an estimated audience of 377,372 people in Germany.

#6among News in Germany#486among Website / Newspaper / Magazine in Germany#170in News

The average meinestadt.de fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Online newspaper, Carbonated water, Breaking news, with strongest over-indexing on Online newspaper (9.9× the country average).

Demographically, the meinestadt.de audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical meinestadt.de fan in Germany is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Online newspaper.

Category: News · Type: Website / Newspaper / Magazine · Subtype: News

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the meinestadt.de profile in Germany.

Audience size
377K
in Germany
Gender
52.5%♀
47.5% male
Age
42.8
average years
Country rank
#14695
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of meinestadt.de

52.5% are female, 47.5% are male, average age 42.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for meinestadt.de audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age42.8
Estimated audience size377,372
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the meinestadt.de audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

97.4%

of the worldwide meinestadt.de audience comes from Germany.

Worldwide audience distribution share by country for meinestadt.de
CountryShare
Germany97.4%
Switzerland0.3%
Austria0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the meinestadt.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

meinestadt.de fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.41×
02Baden-Württemberg~60K1.19×
03Bayern~70K1.16×
04Rheinland-Pfalz~20K1.12×
05Sachsen~20K1.10×
06Sachsen-Anhalt~10K1.09×
07Brandenburg~10K1.08×
08Mecklenburg-Vorpommern~7K1.06×
09Nordrhein-Westfalen~90K1.05×
10Schleswig-Holstein~10K1.02×
11Niedersachsen~40K0.98×
12Hessen~30K0.95×
13Saarland~4K0.88×
14Bremen~3K0.83×
15Hamburg~6K0.72×
16Berlin~10K0.60×
Fig. 06

Affinity by region

Affinity by region — meinestadt.de, Germany
0.60×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the meinestadt.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for meinestadt.de audience
#·InterestCategoryAffinity×
01Carbonated waterFood & Beverages11.34×
02Fox News ChannelMovies & TV11.34×
03Online newspaperNews9.90×
04General practitionerHealth7.52×
05BlanketHome & Garden5.52×
06Dua LipaMusic & Radio5.39×
07VotingPolitics & Society4.09×
08ActivismPolitics & Society3.34×
09Crime fictionLiterature2.92×
10Breaking newsMovies & TV2.85×
11Der TagesspiegelNews2.42×
12Public transportCars & Mobility2.29×
13Job interviewBusiness & Career2.22×
14Chihuahua (dog)Pets & Animals2.15×
15TransfermarktSports2.12×
16VolunteeringPolitics & Society2.11×
17HugendubelShopping2.08×
18TagesschauMovies & TV1.87×
19House musicMusic & Radio1.83×
20NatureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the meinestadt.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by meinestadt.de audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
Risk AppetiteTHRILL1.63×
Quality AwarenessPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by meinestadt.de audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
DIY MentalityTHRILL0.79×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does meinestadt.de have in Germany?

meinestadt.de has an estimated audience of 377,372 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of meinestadt.de fans?

52.5% of meinestadt.de fans are female, 47.5% are male, with an average age of 42.8 years.

03

Which brands do meinestadt.de fans like most?

meinestadt.de fans show strongest brand affinity for Online newspaper (9.9×), Carbonated water (11.34×), and Breaking news (2.85×) over the country average.

04

Where do meinestadt.de fans live in Germany?

meinestadt.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do meinestadt.de fans also like?

Beyond meinestadt.de itself, the audience over-indexes on Carbonated water (11.34×), Breaking news (2.85×), Tagesschau (1.87×), and Fox News Channel (11.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See meinestadt.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for meinestadt.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →