Carbonated water Audience in Germany
Carbonated water has an estimated audience of 731,432 people in Germany. 57.1% are female, 42.9% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Local news, Natural World, Dernières Nouvelles d'Alsace, Hersfelder Zeitung, Werra-Rundschau.
The average Carbonated water fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Local news, Natural World, Dernières Nouvelles d'Alsace, with strongest over-indexing on Local news (28.28× the country average). Demographically, the Carbonated water audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Carbonated water fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 39.4 |
| Estimated audience size | 731,432 |
Audience persona
The typical Carbonated water fan in Germany is more female, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Local news.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,862 | 1.03× |
| Bayern | 138,116 | 1.17× |
| Baden-Württemberg | 107,527 | 1.08× |
| Hessen | 88,223 | 1.58× |
| Berlin | 64,371 | 1.97× |
| Niedersachsen | 61,921 | 0.87× |
| Rheinland-Pfalz | 36,304 | 0.99× |
| Sachsen | 25,515 | 0.71× |
| Schleswig-Holstein | 20,808 | 0.79× |
| Hamburg | 18,414 | 1.11× |
| Brandenburg | 16,232 | 0.72× |
| Thüringen | 12,924 | 0.69× |
| Sachsen-Anhalt | 12,843 | 0.68× |
| Mecklenburg-Vorpommern | 8,985 | 0.64× |
| Bremen | 7,263 | 1.16× |
| Saarland | 7,146 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local news | 28.28× | News |
| Natural World | 4.52× | Fashion & Accessoires |
| Dernières Nouvelles d'Alsace | 10.75× | News |
| Hersfelder Zeitung | 14.4× | News |
| Werra-Rundschau | 14.48× | News |
| Superman | 4.27× | Movies & TV |
| Boyens Medien | 10.23× | News |
| Breaking news | 4.11× | Movies & TV |
| Radio Hochstift | 10.22× | Music & Radio |
| Wikipedia | 3.15× | Internet & Social Media |
| VRT | 14.73× | Movies & TV |
| Wetterauer Zeitung | 11.9× | News |
| NDR 2 | 7.8× | Music & Radio |
| Gießener Anzeiger | 14.63× | News |
| Radio Bielefeld | 7.89× | Music & Radio |
| CNN | 7.45× | Movies & TV |
| Broadcast journalism | 9.12× | Movies & TV |
| Robert Redford | 4.86× | Movies & TV |
| Radio Bob | 6.64× | Music & Radio |
| WDR 5 | 10.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.86 |
| Quality Awareness | PREMIUM | 2.38 |
| Healthy Lifestyle | BALANCE | 1.66 |
| Design Affinity | PREMIUM | 1.65 |
| Indulgence | JOY | 1.63 |
| DIY Mentality | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.5% |
| Brazil | 10.3% |
| United Kingdom | 4.6% |
See Carbonated water audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Carbonated water have in Germany?
Carbonated water has an estimated audience of 731,432 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carbonated water fans?
57.1% of Carbonated water fans are female, 42.9% are male, with an average age of 39.4 years.
Which brands do Carbonated water fans like most?
Carbonated water fans show strongest brand affinity for Local news (28.28×), Natural World (4.52×), and Dernières Nouvelles d'Alsace (10.75×) over the country average.
Where do Carbonated water fans live in Germany?
Carbonated water fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,862), Bayern (reach 138,116), and Baden-Württemberg (reach 107,527). These three regions account for the largest share of the active audience.
What other brands do Carbonated water fans also like?
Beyond Carbonated water itself, the audience over-indexes on Natural World (4.52×), Dernières Nouvelles d'Alsace (10.75×), Hersfelder Zeitung (14.4×), and Werra-Rundschau (14.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carbonated water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.