Wetterauer Zeitung Audience in Germany

Wetterauer Zeitung logo

Wetterauer Zeitung has an estimated audience of 1,010,716 people in Germany. 53.2% are female, 46.8% are male, average age 41.8. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Progressive rock, Stradivarius, Pillow, Information sensitivity, Oliver Kahn.

The average Wetterauer Zeitung fan in Germany is 41.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Progressive rock, Stradivarius, Pillow, with strongest over-indexing on Progressive rock (2.03× the country average). Demographically, the Wetterauer Zeitung audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Wetterauer Zeitung fans

Demographic split for Wetterauer Zeitung audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age41.8
Estimated audience size1,010,716

Audience persona

The typical Wetterauer Zeitung fan in Germany is balanced, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Wetterauer Zeitung in Germany
RegionReachAffinity
Bayern229,0621.41×
Nordrhein-Westfalen207,3200.94×
Niedersachsen135,7521.38×
Schleswig-Holstein93,2562.57×
Rheinland-Pfalz84,4461.67×
Berlin43,4750.96×
Sachsen28,6700.58×
Thüringen22,0750.86×
Hamburg18,2010.8×
Mecklenburg-Vorpommern18,0540.94×
Brandenburg13,7400.44×
Sachsen-Anhalt12,5440.48×
Saarland8,5750.69×
Bremen2,5440.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wetterauer Zeitung audience
BrandAffinityCategory
Progressive rock2.03×Music & Radio
Stradivarius1.93×Shopping
Pillow1.57×Home & Garden
Information sensitivity2.7×Technology & Electronics
Oliver Kahn1.59×Sports
Keeper (password manager)1.6×Technology & Electronics
Jason Clarke (actor)1.72×Movies & TV
Esra Erol2.02×Movies & TV
Hakone, Kanagawa2.25×Travel & Leisure
Viator2.16×Travel & Leisure
Hachis Parmentier4.24×Food & Beverages
Therme Erding1.59×Travel & Leisure
Homesteading2.14×Home & Garden
Huck (magazine)3.21×Internet & Social Media
Eden Lake1.58×Movies & TV
Phil Campbell (musician)1.66×Music & Radio
The Equalizer1.55×Movies & TV
Gender-neutral language1.7×Politics & Society
Superior Hiking Trail3.55×Travel & Leisure
Jeremy Gilbert3.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wetterauer Zeitung audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.74
Sports ActivityPOWER1.31
IndulgenceJOY1.29
Pet OwnershipJOY1.23
SustainabilityBALANCE1.22
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Wetterauer Zeitung
CountryShare
Germany97.7%
Spain0.4%
Italy0.3%

See Wetterauer Zeitung audiences in other countries

More Newspaper audiences in Germany

Frequently asked questions

How many fans does Wetterauer Zeitung have in Germany?

Wetterauer Zeitung has an estimated audience of 1,010,716 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Wetterauer Zeitung fans?

53.2% of Wetterauer Zeitung fans are female, 46.8% are male, with an average age of 41.8 years.

Which brands do Wetterauer Zeitung fans like most?

Wetterauer Zeitung fans show strongest brand affinity for Progressive rock (2.03×), Stradivarius (1.93×), and Pillow (1.57×) over the country average.

Where do Wetterauer Zeitung fans live in Germany?

Wetterauer Zeitung fans in Germany are most concentrated in Bayern (reach 229,062), Nordrhein-Westfalen (reach 207,320), and Niedersachsen (reach 135,752). These three regions account for the largest share of the active audience.

What other brands do Wetterauer Zeitung fans also like?

Beyond Wetterauer Zeitung itself, the audience over-indexes on Stradivarius (1.93×), Pillow (1.57×), Information sensitivity (2.7×), and Oliver Kahn (1.59×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wetterauer Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.