Blanket Audience in Germany
Blanket has an estimated audience of 2,092,501 people in Germany. 71.4% are female, 28.6% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ornamental plant, Pillow, Bedding, Bathroom, Dining room.
The average Blanket fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ornamental plant, Pillow, Bedding, with strongest over-indexing on Ornamental plant (17.16× the country average). Demographically, the Blanket audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Blanket fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 38.3 |
| Estimated audience size | 2,092,501 |
Audience persona
The typical Blanket fan in Germany is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Ornamental plant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 570,678 | 1.25× |
| Bayern | 371,064 | 1.1× |
| Baden-Württemberg | 326,030 | 1.14× |
| Niedersachsen | 212,562 | 1.05× |
| Hessen | 173,965 | 1.09× |
| Rheinland-Pfalz | 104,198 | 0.99× |
| Berlin | 101,197 | 1.08× |
| Sachsen | 89,891 | 0.88× |
| Schleswig-Holstein | 69,543 | 0.93× |
| Brandenburg | 57,628 | 0.89× |
| Hamburg | 51,964 | 1.1× |
| Thüringen | 51,003 | 0.96× |
| Sachsen-Anhalt | 47,047 | 0.87× |
| Mecklenburg-Vorpommern | 31,763 | 0.8× |
| Saarland | 22,288 | 0.87× |
| Bremen | 18,271 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ornamental plant | 17.16× | Home & Garden |
| Pillow | 19.24× | Home & Garden |
| Bedding | 16.22× | Home & Garden |
| Bathroom | 10.97× | Home & Garden |
| Dining room | 14.1× | Home & Garden |
| Curtain | 16.34× | Home & Garden |
| Chair | 9.01× | Home & Garden |
| Table (furniture) | 12.62× | Home & Garden |
| Local news | 9.3× | News |
| Bed sheet | 18.38× | Home & Garden |
| Mattress | 12.74× | Home & Garden |
| Health system | 11.92× | Health |
| Ceramic | 9.35× | Home & Garden |
| Wool | 7.72× | Fashion & Accessoires |
| Primary education | 6.77× | Kids & Family |
| Sofa bed | 11.4× | Home & Garden |
| Dänisches Bettenlager | 12.48× | Home & Garden |
| Online newspaper | 5× | News |
| Employment agency | 6.38× | Business & Career |
| Laundry | 7.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.29 |
| Creativity | OPEN | 1.88 |
| DIY Mentality | THRILL | 1.86 |
| Sustainability | BALANCE | 1.81 |
| Quality Awareness | PREMIUM | 1.56 |
| Indulgence | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Brazil | 5.4% |
| Japan | 5.1% |
See Blanket audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Blanket have in Germany?
Blanket has an estimated audience of 2,092,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blanket fans?
71.4% of Blanket fans are female, 28.6% are male, with an average age of 38.3 years.
Which brands do Blanket fans like most?
Blanket fans show strongest brand affinity for Ornamental plant (17.16×), Pillow (19.24×), and Bedding (16.22×) over the country average.
Where do Blanket fans live in Germany?
Blanket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 570,678), Bayern (reach 371,064), and Baden-Württemberg (reach 326,030). These three regions account for the largest share of the active audience.
What other brands do Blanket fans also like?
Beyond Blanket itself, the audience over-indexes on Pillow (19.24×), Bedding (16.22×), Bathroom (10.97×), and Dining room (14.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blanket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.