Rascasse Audience Intelligence

Blanket Audience in United States

A data profile of the people who buy, follow and care about Blanket in United States — modelled from more than twelve digital signal sources. Blanket has an estimated audience of 11,840,437 people in United States.

#1983among Topic in United States#215in Home & Garden

The average Blanket fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ornamental plant, Bedding, Pillow, with strongest over-indexing on Ornamental plant (8.53× the country average).

Demographically, the Blanket audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blanket fan in United States is more female, around 37.8 years old, with strong Creativity tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blanket profile in United States.

Audience size
11.8M
in United States
Gender
66.0%♀
34.0% male
Age
37.8
average years
Country rank
#3019
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blanket fans

66.0% are female, 34.0% are male, average age 37.8.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Blanket audience in United States
MetricValue
Female66.0%
Male34.0%
Average age37.8
Estimated audience size11,840,437
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Blanket audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Blanket audience comes from United States.

Worldwide audience distribution share by country for Blanket
CountryShare
United States13.6%
Brazil5.4%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blanket audience in United States is strongest.

Fig. 05

Top regions by affinity

Blanket fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K1.26×
02Texas~1.5M1.24×
03Oklahoma~200K1.18×
04North Dakota~30K1.18×
05Utah~100K1.17×
06California~1.5M1.15×
07Nebraska~70K1.15×
08South Dakota~30K1.15×
09Georgia~400K1.14×
10Kentucky~200K1.14×
11Missouri~200K1.11×
12Iowa~100K1.11×
13West Virginia~60K1.11×
14Arkansas~100K1.10×
15South Carolina~200K1.09×
16Kansas~100K1.09×
17Michigan~300K1.08×
18Alabama~200K1.08×
19Mississippi~100K1.08×
20Minnesota~200K1.07×
21Illinois~400K1.06×
22North Carolina~400K1.06×
23Pennsylvania~400K1.05×
24Wisconsin~200K1.04×
25Tennessee~200K1.02×
26New Mexico~60K1.02×
27Ohio~400K1.01×
28Louisiana~200K1.00×
29Virginia~300K0.99×
30New York~600K0.97×
31Idaho~60K0.96×
32New Jersey~300K0.95×
33Arizona~200K0.94×
34Washington~200K0.93×
35Oregon~100K0.93×
36Massachusetts~200K0.91×
37Delaware~30K0.90×
38Montana~30K0.90×
39Maryland~200K0.89×
40Maine~40K0.89×
41Florida~700K0.88×
42Colorado~200K0.87×
43Connecticut~100K0.87×
44Nevada~100K0.86×
45Rhode Island~30K0.85×
46Alaska~20K0.85×
47New Hampshire~40K0.79×
48Vermont~20K0.79×
49Hawaii~40K0.75×
50Washington, District of Columbia~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Blanket, United States
0.71×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blanket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blanket audience
#·InterestCategoryAffinity×
01Sofa bedHome & Garden9.63×
02CurtainHome & Garden9.51×
03Bed sheetHome & Garden8.76×
04Ornamental plantHome & Garden8.53×
05PillowHome & Garden7.14×
06BeddingHome & Garden6.18×
07Table (furniture)Home & Garden5.85×
08Dining roomHome & Garden5.37×
09ChairHome & Garden3.94×
10CeramicHome & Garden3.94×
11WoolFashion & Accessoires3.82×
12BathroomHome & Garden3.77×
13MattressHome & Garden3.37×
14Hobby LobbyHome & Garden3.05×
15TextileFashion & Accessoires2.92×
16CottonFashion & Accessoires2.91×
17MarshallsFashion & Accessoires2.73×
18Trader Joe'sShopping2.33×
19ChildKids & Family1.73×
20Donald TrumpPolitics & Society1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blanket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blanket audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.94×
Design AffinityPREMIUM1.67×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blanket audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Career OrientationPOWER0.76×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blanket have in United States?

Blanket has an estimated audience of 11,840,437 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blanket fans?

66.0% of Blanket fans are female, 34.0% are male, with an average age of 37.8 years.

03

Which brands do Blanket fans like most?

Blanket fans show strongest brand affinity for Ornamental plant (8.53×), Bedding (6.18×), and Pillow (7.14×) over the country average.

04

Where do Blanket fans live in United States?

Blanket fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Blanket fans also like?

Beyond Blanket itself, the audience over-indexes on Bedding (6.18×), Pillow (7.14×), Bathroom (3.77×), and Hobby Lobby (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Blanket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blanket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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