Blanket Audience in United States

Blanket logo

Blanket has an estimated audience of 11,840,437 people in United States. 66.0% are female, 34.0% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Ornamental plant, Bedding, Pillow, Bathroom, Hobby Lobby.

The average Blanket fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ornamental plant, Bedding, Pillow, with strongest over-indexing on Ornamental plant (8.53× the country average). Demographically, the Blanket audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Blanket fans

Demographic split for Blanket audience in United States
MetricValue
Female66.0%
Male34.0%
Average age37.8
Estimated audience size11,840,437

Audience persona

The typical Blanket fan in United States is more female, around 37.8 years old, with strong Creativity tendencies and a notable affinity for Ornamental plant.

Top regions in United States

Top regions ranked by reach for Blanket in United States
RegionReachAffinity
California1,644,3881.26×
Texas1,274,8011.25×
Florida772,8660.96×
New York707,2521.07×
Illinois416,7901.06×
Pennsylvania411,6941.03×
Georgia401,0251.1×
North Carolina377,3501.06×
Ohio362,7410.99×
Michigan346,7161.12×
Virginia296,8111.03×
New Jersey294,6060.98×
Indiana263,8571.22×
Tennessee257,3941.08×
Washington246,5131.04×
Arizona244,1671.01×
Massachusetts222,9990.96×
Missouri198,6711.04×
Maryland189,1800.93×
Minnesota185,7291.09×
South Carolina184,6081.04×
Wisconsin179,9321.01×
Alabama179,0451.08×
Colorado173,0750.93×
Oklahoma158,1491.2×
Kentucky154,1431.04×
Louisiana150,7580.99×
Oregon136,6081.01×
Utah123,7921.17×
Iowa107,9291.11×
Connecticut105,3800.89×
Mississippi103,2941.06×
Arkansas102,8461.05×
Nevada102,2040.89×
Kansas95,8551.03×
Nebraska68,2181.15×
West Virginia62,3461.13×
New Mexico60,7591.02×
Idaho54,8250.92×
Maine37,7410.89×
New Hampshire36,9870.79×
Hawaii35,1990.69×
Rhode Island30,9150.82×
Montana28,3430.86×
South Dakota27,9071.02×
Delaware27,6280.85×
Washington, District of Columbia26,7360.75×
North Dakota25,8941.06×
Alaska18,3040.72×
Vermont14,9200.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blanket audience
BrandAffinityCategory
Ornamental plant8.53×Home & Garden
Bedding6.18×Home & Garden
Pillow7.14×Home & Garden
Bathroom3.77×Home & Garden
Hobby Lobby3.05×Home & Garden
Bed sheet8.76×Home & Garden
Chair3.94×Home & Garden
Sofa bed9.63×Home & Garden
Table (furniture)5.85×Home & Garden
Wool3.82×Fashion & Accessoires
Mattress3.37×Home & Garden
Dining room5.37×Home & Garden
Marshalls2.73×Fashion & Accessoires
Curtain9.51×Home & Garden
Fox News Channel1.7×Movies & TV
Child1.73×Kids & Family
Ceramic3.94×Home & Garden
Textile2.92×Fashion & Accessoires
Cotton2.91×Fashion & Accessoires
Gift1.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blanket audience
TraitClusterScore
CreativityOPEN1.48
Price SensitivityPREMIUM1.41
Design AffinityPREMIUM1.41
ExtroversionTHRILL1.4
SustainabilityBALANCE1.27
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Blanket
CountryShare
United States13.6%
Brazil5.4%
Japan5.1%

See Blanket audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Blanket have in United States?

Blanket has an estimated audience of 11,840,437 people in United States, concentrated in California and Texas.

What is the gender split and age of Blanket fans?

66.0% of Blanket fans are female, 34.0% are male, with an average age of 37.8 years.

Which brands do Blanket fans like most?

Blanket fans show strongest brand affinity for Ornamental plant (8.53×), Bedding (6.18×), and Pillow (7.14×) over the country average.

Where do Blanket fans live in United States?

Blanket fans in United States are most concentrated in California (reach 1,644,388), Texas (reach 1,274,801), and Florida (reach 772,866). These three regions account for the largest share of the active audience.

What other brands do Blanket fans also like?

Beyond Blanket itself, the audience over-indexes on Bedding (6.18×), Pillow (7.14×), Bathroom (3.77×), and Hobby Lobby (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blanket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.