Sofa bed Audience in United States

Sofa bed logo

Sofa bed has an estimated audience of 5,611,140 people in United States. 69.0% are female, 31.0% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Chair, Coffee table, Bedroom furniture, Recliner, Dining room.

The average Sofa bed fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chair, Coffee table, Bedroom furniture, with strongest over-indexing on Chair (4× the country average). Demographically, the Sofa bed audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sofa bed fans

Demographic split for Sofa bed audience in United States
MetricValue
Female69.0%
Male31.0%
Average age44.3
Estimated audience size5,611,140

Audience persona

The typical Sofa bed fan in United States is more female, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Chair.

Top regions in United States

Top regions ranked by reach for Sofa bed in United States
RegionReachAffinity
California1,332,0242.16×
Texas691,6831.43×
Florida599,3981.58×
New York596,2471.9×
New Jersey258,5791.81×
Pennsylvania248,6361.32×
Illinois231,8021.24×
Georgia230,7711.34×
North Carolina204,1691.21×
Virginia164,8491.21×
Ohio151,7740.88×
Massachusetts142,9521.29×
Arizona134,8511.18×
Washington132,0391.17×
Maryland129,5011.34×
Michigan125,5340.86×
Tennessee109,8460.98×
Indiana86,0790.84×
Louisiana83,0521.15×
Alabama82,5851.05×
South Carolina79,8610.95×
Nevada79,5901.47×
Connecticut76,1171.35×
Colorado72,5530.82×
Kentucky70,8721.01×
Missouri70,1770.78×
Oklahoma64,8121.04×
Oregon55,0850.86×
Minnesota53,7890.67×
Arkansas51,8291.12×
Wisconsin49,7230.59×
Kansas40,8400.92×
Mississippi35,5140.77×
Utah33,4730.67×
New Mexico25,6020.91×
Iowa25,1090.54×
Hawaii24,8881.03×
Washington, District of Columbia23,9651.42×
Idaho18,8350.67×
West Virginia18,7910.72×
New Hampshire15,8740.72×
Rhode Island15,8310.89×
Nebraska15,2040.54×
Delaware14,8710.96×
Maine11,8870.59×
Montana8,1740.53×
South Dakota6,6440.51×
Alaska6,3560.53×
Vermont5,7050.58×
North Dakota5,4570.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sofa bed audience
BrandAffinityCategory
Chair4×Home & Garden
Coffee table6.77×Food & Beverages
Bedroom furniture4.59×Home & Garden
Recliner6.74×Home & Garden
Dining room4.23×Home & Garden
Rooms To Go5.55×Home & Garden
Ashley Furniture HomeStores3.52×Home & Garden
Bedroom2.86×Home & Garden
Mattress2.47×Home & Garden
IKEA2.06×Home & Garden
Macy's1.84×Shopping
Couch3.05×Home & Garden
Lowe's1.64×Shopping
Bed2.02×Home & Garden
Living room2.83×Home & Garden
Macy's1.52×Shopping
Dollar General1.64×Shopping
Hobby Lobby1.61×Home & Garden
Sleep1.69×Health
La-Z-Boy6.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sofa bed audience
TraitClusterScore
Design AffinityPREMIUM1.74
Quality AwarenessPREMIUM1.64
Price SensitivityPREMIUM1.52
IndulgenceJOY1.39
Family OrientationCONSERVATISM1.35
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Sofa bed
CountryShare
Japan11.8%
United States8.3%
United Kingdom4.9%

See Sofa bed audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sofa bed have in United States?

Sofa bed has an estimated audience of 5,611,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Sofa bed fans?

69.0% of Sofa bed fans are female, 31.0% are male, with an average age of 44.3 years.

Which brands do Sofa bed fans like most?

Sofa bed fans show strongest brand affinity for Chair (4×), Coffee table (6.77×), and Bedroom furniture (4.59×) over the country average.

Where do Sofa bed fans live in United States?

Sofa bed fans in United States are most concentrated in California (reach 1,332,024), Texas (reach 691,683), and Florida (reach 599,398). These three regions account for the largest share of the active audience.

What other brands do Sofa bed fans also like?

Beyond Sofa bed itself, the audience over-indexes on Coffee table (6.77×), Bedroom furniture (4.59×), Recliner (6.74×), and Dining room (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sofa bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.