Rooms To Go Audience in United States

Rooms To Go logo

Rooms To Go has an estimated audience of 8,115,874 people in United States. 75.0% are female, 25.0% are male, average age 43.5. Top regions: Florida, Texas, Georgia. Top brand affinities: Firefly (airline), American Furniture Warehouse, IKEA, Loveseat, Best Buy.

The average Rooms To Go fan in United States is 43.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Firefly (airline), American Furniture Warehouse, IKEA, with strongest over-indexing on Firefly (airline) (17.97× the country average). Demographically, the Rooms To Go audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Rooms To Go fans

Demographic split for Rooms To Go audience in United States
MetricValue
Female75.0%
Male25.0%
Average age43.5
Estimated audience size8,115,874

Audience persona

The typical Rooms To Go fan in United States is more female, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Firefly (airline).

Top regions in United States

Top regions ranked by reach for Rooms To Go in United States
RegionReachAffinity
Florida3,879,3667.06×
Texas3,142,9784.5×
Georgia1,377,6305.51×
North Carolina1,197,7334.9×
Tennessee617,6333.79×
South Carolina613,2135.02×
Alabama487,2804.3×
Louisiana465,8174.45×
Virginia374,9731.9×
Mississippi191,4812.86×
New York95,9650.21×
California76,9140.09×
Pennsylvania48,7650.18×
Illinois47,4160.18×
Ohio45,3150.18×
New Jersey41,9920.2×
Maryland40,0250.29×
Kentucky36,6100.36×
Michigan31,2910.15×
Indiana29,9810.2×
Arkansas28,0600.42×
Oklahoma27,0760.3×
Massachusetts26,0470.16×
Missouri22,5020.17×
Colorado19,2700.15×
Arizona19,0060.11×
Connecticut16,9920.21×
Washington15,5950.1×
Wisconsin13,6870.11×
Minnesota12,6320.11×
Kansas10,2980.16×
Nevada8,9010.11×
Iowa8,7500.13×
West Virginia7,9040.21×
Washington, District of Columbia7,4290.3×
Oregon6,8920.07×
New Mexico6,8550.17×
Utah5,6590.08×
New Hampshire5,3470.17×
Delaware4,7810.21×
Nebraska4,5350.11×
Maine4,3030.15×
Rhode Island4,1400.16×
Idaho2,9320.07×
Hawaii2,8930.08×
Vermont1,9590.14×
North Dakota1,9570.12×
South Dakota1,9110.1×
Montana1,7640.08×
Alaska1,6540.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rooms To Go audience
BrandAffinityCategory
Firefly (airline)17.97×Travel & Leisure
American Furniture Warehouse11.58×Shopping
IKEA2.44×Home & Garden
Loveseat10.57×Home & Garden
Best Buy2.23×Shopping
American Signature14.62×Shopping
Hobby Lobby2.03×Home & Garden
Havertys11.91×Shopping
Nebraska Furniture Mart7.84×Shopping
Ethan Allen (furniture company)8.34×Home & Garden
Living room2.8×Home & Garden
Lowe's1.55×Shopping
Macy's1.64×Shopping
Sofa bed5.47×Home & Garden
Mattress Firm4.57×Home & Garden
Rent-A-Center4.32×Home & Garden
Recliner4.89×Home & Garden
Mattress1.94×Home & Garden
Dollar Tree1.52×Shopping
Bassett Furniture8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rooms To Go audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
IndulgenceJOY1.86
Risk AppetiteTHRILL1.76
Price SensitivityPREMIUM1.75
Design AffinityPREMIUM1.7
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Rooms To Go
CountryShare
United States95.4%
Canada0.5%
China0.5%

See Rooms To Go audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rooms To Go have in United States?

Rooms To Go has an estimated audience of 8,115,874 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Rooms To Go fans?

75.0% of Rooms To Go fans are female, 25.0% are male, with an average age of 43.5 years.

Which brands do Rooms To Go fans like most?

Rooms To Go fans show strongest brand affinity for Firefly (airline) (17.97×), American Furniture Warehouse (11.58×), and IKEA (2.44×) over the country average.

Where do Rooms To Go fans live in United States?

Rooms To Go fans in United States are most concentrated in Florida (reach 3,879,366), Texas (reach 3,142,978), and Georgia (reach 1,377,630). These three regions account for the largest share of the active audience.

What other brands do Rooms To Go fans also like?

Beyond Rooms To Go itself, the audience over-indexes on American Furniture Warehouse (11.58×), IKEA (2.44×), Loveseat (10.57×), and Best Buy (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooms To Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.