Rascasse Audience Intelligence

Rooms To Go Target Market in United States

A data profile of the people who buy, follow and care about Rooms To Go in United States — modelled from more than twelve digital signal sources. Rooms To Go has an estimated audience of 8,288,502 people in United States.

#442among Brand in United States#309in Home & Garden

The average Rooms To Go fan in United States is 43.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Bob's Discount Furniture, American Furniture Warehouse, IKEA, with strongest over-indexing on Bob's Discount Furniture (7.69× the country average).

Demographically, the Rooms To Go audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rooms To Go fan in United States is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Bob's Discount Furniture.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rooms To Go profile in United States.

Audience size
8.3M
in United States
Gender
75.0%♀
25.0% male
Age
43.5
average years
Country rank
#4283
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rooms To Go

75.0% are female, 25.0% are male, average age 43.5.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Rooms To Go audience in United States
MetricValue
Female75.0%
Male25.0%
Average age43.5
Estimated audience size8,288,502
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Rooms To Go audience in United States
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4925%
50+27%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Rooms To Go audience comes from United States.

Worldwide audience distribution share by country for Rooms To Go
CountryShare
United States95.5%
Canada0.5%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rooms To Go audience in United States is strongest.

Fig. 05

Top regions by affinity

Rooms To Go customers by region in United States
#RegionReachAffinity×
01Florida~4M7.24×
02Georgia~1.5M5.45×
03South Carolina~600K5.10×
04North Carolina~1M4.80×
05Texas~3M4.58×
06Louisiana~500K4.54×
07Alabama~500K4.35×
08Tennessee~600K3.88×
09Mississippi~200K3.01×
10Virginia~400K1.94×
11Arkansas~30K0.41×
12Wyoming~5K0.39×
13Kentucky~40K0.35×
14Alaska~6K0.33×
15Washington, District of Columbia~8K0.31×
16Montana~7K0.31×
17South Dakota~6K0.31×
18North Dakota~5K0.31×
19Oklahoma~30K0.30×
20Maryland~40K0.28×
21Delaware~6K0.28×
22West Virginia~10K0.27×
23Rhode Island~6K0.25×
24Idaho~10K0.24×
25New Hampshire~8K0.24×
26Hawaii~8K0.23×
27Maine~7K0.23×
28New Mexico~9K0.22×
29Connecticut~20K0.21×
30New York~90K0.20×
31New Jersey~40K0.20×
32Kansas~10K0.20×
33Nebraska~8K0.20×
34Indiana~30K0.19×
35Iowa~10K0.18×
36Pennsylvania~50K0.17×
37Ohio~40K0.17×
38Missouri~20K0.17×
39Illinois~40K0.16×
40Massachusetts~30K0.16×
41Colorado~20K0.16×
42Michigan~30K0.15×
43Nevada~10K0.15×
44Utah~10K0.15×
45Wisconsin~20K0.14×
46Oregon~10K0.14×
47Arizona~20K0.13×
48Minnesota~20K0.13×
49Washington~20K0.11×
50California~70K0.08×
Fig. 06

Affinity by region

Affinity by region — Rooms To Go, United States
0.08×1.00×7.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rooms To Go audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rooms To Go audience
#·InterestCategoryAffinity×
01American SignatureShopping14.62×
02HavertysShopping11.91×
03American Furniture WarehouseShopping11.58×
04Sleepy'sShopping11.52×
05LoveseatHome & Garden10.57×
06Ethan Allen (furniture company)Home & Garden8.34×
07Bassett FurnitureHome & Garden8.00×
08Nebraska Furniture MartShopping7.84×
09Bob's Discount FurnitureHome & Garden7.69×
10Sofa bedHome & Garden5.47×
11ReclinerHome & Garden4.89×
12Mattress FirmHome & Garden4.57×
13Rent-A-CenterHome & Garden4.32×
14Living roomHome & Garden2.80×
15IKEAHome & Garden2.44×
16Best BuyShopping2.23×
17Hobby LobbyHome & Garden2.03×
18MattressHome & Garden1.94×
19Macy'sShopping1.64×
20Dollar TreeShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rooms To Go audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rooms To Go audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.72×
Price SensitivityPREMIUM1.33×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rooms To Go audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
PatriotismCONSERVATISM0.89×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rooms To Go's target market in United States?

Rooms To Go's target market in United States covers an estimated 8,288,502 people, concentrated in Florida and Texas.

02

What is the gender split and age of Rooms To Go customers?

75.0% of the Rooms To Go audience are female, 25.0% are male, with an average age of 43.5 years.

03

Which brands do Rooms To Go fans like most?

Rooms To Go fans show strongest brand affinity for Bob's Discount Furniture (7.69×), American Furniture Warehouse (11.58×), and IKEA (2.44×) over the country average.

04

Where do Rooms To Go fans live in United States?

Rooms To Go fans in United States are most concentrated in Florida (reach ~4M), Texas (reach ~3M), and Georgia (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rooms To Go fans also like?

Beyond Rooms To Go itself, the audience over-indexes on American Furniture Warehouse (11.58×), IKEA (2.44×), Loveseat (10.57×), and Best Buy (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rooms To Go audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooms To Go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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