American Furniture Warehouse Audience in United States

American Furniture Warehouse logo

American Furniture Warehouse has an estimated audience of 2,927,877 people in United States. 75.9% are female, 24.1% are male, average age 46.1. Top regions: Colorado, Texas, Arizona. Top brand affinities: Nebraska Furniture Mart, DLF Emporio, Rooms To Go, Ottoman, McGill University.

The average American Furniture Warehouse fan in United States is 46.1 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, Arizona. Top brand affinities include Nebraska Furniture Mart, DLF Emporio, Rooms To Go, with strongest over-indexing on Nebraska Furniture Mart (19.13× the country average). Demographically, the American Furniture Warehouse audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of American Furniture Warehouse fans

Demographic split for American Furniture Warehouse audience in United States
MetricValue
Female75.9%
Male24.1%
Average age46.1
Estimated audience size2,927,877

Audience persona

The typical American Furniture Warehouse fan in United States is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Nebraska Furniture Mart.

Top regions in United States

Top regions ranked by reach for American Furniture Warehouse in United States
RegionReachAffinity
Colorado1,284,27327.83×
Texas521,9512.07×
Arizona385,8816.45×
California35,7940.11×
Wyoming30,9657.13×
Florida29,5920.15×
North Carolina19,7460.22×
South Carolina13,9990.32×
Georgia13,6350.15×
New Mexico11,0690.75×
Nebraska10,3140.7×
Illinois8,3380.09×
Tennessee8,2150.14×
New York8,1310.05×
Ohio7,5870.08×
Nevada7,4830.26×
Kansas7,3330.32×
Louisiana6,9500.18×
Pennsylvania6,8000.07×
Indiana6,6730.12×
Utah6,6560.25×
Missouri6,6130.14×
Washington6,2450.11×
Michigan5,2260.07×
Virginia5,0750.07×
Oklahoma4,8940.15×
Alabama4,7060.12×
Oregon4,6640.14×
Minnesota4,1890.1×
Montana3,8760.48×
Kentucky3,8460.1×
New Jersey3,7370.05×
Arkansas3,6250.15×
Wisconsin3,5650.08×
Mississippi3,2020.13×
Idaho2,8000.19×
Maryland2,7240.05×
Iowa2,6510.11×
South Dakota2,5960.38×
Massachusetts2,5100.04×
Connecticut1,8230.06×
North Dakota1,2340.21×
Delaware1,1970.15×
Hawaii8580.07×
West Virginia8220.06×
Washington, District of Columbia5960.07×
Alaska5820.09×
New Hampshire5390.05×
Maine4430.04×
Rhode Island3020.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Furniture Warehouse audience
BrandAffinityCategory
Nebraska Furniture Mart19.13×Shopping
DLF Emporio29.42×Shopping
Rooms To Go12.13×Home & Garden
Ottoman61.68×Home & Garden
McGill University29.83×Business & Career
Bar stool16.77×Home & Garden
High Point Market21.49×Home & Garden
Headboard (furniture)12.98×Home & Garden
Slumberland Furniture22.53×Home & Garden
HomeSense13.97×Home & Garden
Nordstrom rack3.48×Fashion & Accessoires
Houzz6.59×Home & Garden
Ashley Furniture HomeStores4.66×Home & Garden
Furniture Mall57.75×Shopping
Havertys15.38×Shopping
Bassett Furniture13.12×Home & Garden
Dollar Tree2.42×Shopping
Kappa Alpha Order56.33×Business & Career
Cantinflas16.97×Movies & TV
Lost Frequencies57.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Furniture Warehouse audience
TraitClusterScore
IndulgenceJOY2.17
Design AffinityPREMIUM1.57
Pet OwnershipJOY1.46
ExtroversionTHRILL1.38
Price SensitivityPREMIUM1.36
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for American Furniture Warehouse
CountryShare
United States97.1%
China0.7%
Japan0.5%

See American Furniture Warehouse audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does American Furniture Warehouse have in United States?

American Furniture Warehouse has an estimated audience of 2,927,877 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of American Furniture Warehouse fans?

75.9% of American Furniture Warehouse fans are female, 24.1% are male, with an average age of 46.1 years.

Which brands do American Furniture Warehouse fans like most?

American Furniture Warehouse fans show strongest brand affinity for Nebraska Furniture Mart (19.13×), DLF Emporio (29.42×), and Rooms To Go (12.13×) over the country average.

Where do American Furniture Warehouse fans live in United States?

American Furniture Warehouse fans in United States are most concentrated in Colorado (reach 1,284,273), Texas (reach 521,951), and Arizona (reach 385,881). These three regions account for the largest share of the active audience.

What other brands do American Furniture Warehouse fans also like?

Beyond American Furniture Warehouse itself, the audience over-indexes on DLF Emporio (29.42×), Rooms To Go (12.13×), Ottoman (61.68×), and McGill University (29.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Furniture Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.