Rascasse Audience Intelligence

Habitat Target Market in United States

A data profile of the people who buy, follow and care about Habitat in United States — modelled from more than twelve digital signal sources. Habitat has an estimated audience of 7,370,724 people in United States.

#1among Furniture shop in United States#500among Brand in United States#130in Shopping

The average Habitat fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Park, Nature, Zoo, with strongest over-indexing on Park (5.88× the country average).

Demographically, the Habitat audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Habitat fan in United States is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Park.

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Habitat profile in United States.

Audience size
7.4M
in United States
Gender
63.5%♀
36.5% male
Age
45.6
average years
Country rank
#4804
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Habitat

63.5% are female, 36.5% are male, average age 45.6.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Habitat audience in United States
MetricValue
Female63.5%
Male36.5%
Average age45.6
Estimated audience size7,370,724
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Habitat audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Habitat audience comes from United States.

Worldwide audience distribution share by country for Habitat
CountryShare
United States19.9%
United Kingdom14.2%
France12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Habitat audience in United States is strongest.

Fig. 05

Top regions by affinity

Habitat customers by region in United States
#RegionReachAffinity×
01Nebraska~70K1.92×
02Georgia~300K1.63×
03North Carolina~300K1.59×
04South Dakota~20K1.57×
05South Carolina~200K1.50×
06Wyoming~10K1.35×
07Alaska~20K1.31×
08Florida~600K1.30×
09Oklahoma~90K1.22×
10Idaho~40K1.19×
11Washington~200K1.16×
12Virginia~200K1.11×
13Oregon~90K1.10×
14Hawaii~30K1.07×
15Alabama~100K1.06×
16Louisiana~90K1.05×
17Texas~600K1.04×
18Mississippi~60K1.04×
19Tennessee~100K1.03×
20California~800K1.01×
21Pennsylvania~200K0.98×
22Indiana~100K0.97×
23Iowa~60K0.97×
24Colorado~100K0.95×
25Ohio~200K0.94×
26Kentucky~80K0.94×
27Michigan~200K0.93×
28New Mexico~30K0.93×
29Arkansas~50K0.92×
30Kansas~50K0.92×
31Missouri~100K0.91×
32West Virginia~30K0.90×
33Delaware~20K0.90×
34Washington, District of Columbia~20K0.88×
35Maryland~100K0.87×
36Montana~20K0.87×
37Illinois~200K0.84×
38New Jersey~100K0.84×
39Wisconsin~90K0.84×
40Arizona~100K0.81×
41North Dakota~10K0.80×
42Nevada~50K0.79×
43Maine~20K0.78×
44Connecticut~50K0.77×
45Massachusetts~100K0.76×
46New York~300K0.75×
47Minnesota~70K0.72×
48Utah~40K0.71×
49New Hampshire~20K0.68×
50Rhode Island~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Habitat, United States
0.67×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Habitat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Habitat audience
#·InterestCategoryAffinity×
01SatelliteTechnology & Electronics10.14×
02ParkTravel & Leisure5.88×
03ZooKids & Family4.75×
04Flowering plantHome & Garden3.23×
05TreeHome & Garden3.02×
06PlantHome & Garden2.70×
07EarthTravel & Leisure2.54×
08NatureHome & Garden2.43×
09EBayShopping2.10×
10Kohl'sShopping2.09×
11U.S. stateTravel & Leisure1.91×
12PinterestInternet & Social Media1.90×
13PsychologyBusiness & Career1.84×
14MedicineBusiness & Career1.82×
15ChildKids & Family1.68×
16United StatesTravel & Leisure1.66×
17Rock musicMusic & Radio1.66×
18FamilyKids & Family1.60×
19Current eventsArts & Culture1.59×
20PhotographyArts & Culture1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Habitat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Habitat audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.75×
DIY MentalityTHRILL1.74×
CreativityOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Habitat audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Urban LifestyleOPEN1.02×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Habitat's target market in United States?

Habitat's target market in United States covers an estimated 7,370,724 people, concentrated in California and Texas.

02

What is the gender split and age of Habitat customers?

63.5% of the Habitat audience are female, 36.5% are male, with an average age of 45.6 years.

03

Which brands do Habitat fans like most?

Habitat fans show strongest brand affinity for Park (5.88×), Nature (2.43×), and Zoo (4.75×) over the country average.

04

Where do Habitat fans live in United States?

Habitat fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Habitat fans also like?

Beyond Habitat itself, the audience over-indexes on Nature (2.43×), Zoo (4.75×), Plant (2.7×), and Tree (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture shop audiences in United States

See Habitat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Habitat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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