Rascasse Audience Intelligence

American Signature Target Market in United States

A data profile of the people who buy, follow and care about American Signature in United States — modelled from more than twelve digital signal sources. American Signature has an estimated audience of 1,387,043 people in United States.

#5among Furniture shop in United States#1917among Brand in United States#325in Shopping

The average American Signature fan in United States is 42.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, Tennessee.

Top brand affinities include Rooms To Go, Outback Steakhouse, City Furniture, with strongest over-indexing on Rooms To Go (14.62× the country average).

Demographically, the American Signature audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Signature fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Rooms To Go.

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Signature profile in United States.

Audience size
1.4M
in United States
Gender
72.1%♀
27.9% male
Age
42.8
average years
Country rank
#18806
Brand in United States
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Signature

72.1% are female, 27.9% are male, average age 42.8.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for American Signature audience in United States
MetricValue
Female72.1%
Male27.9%
Average age42.8
Estimated audience size1,387,043
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the American Signature audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

95.3%

of the worldwide American Signature audience comes from United States.

Worldwide audience distribution share by country for American Signature
CountryShare
United States95.3%
United Kingdom1.5%
Spain0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Signature audience in United States is strongest.

Fig. 05

Top regions by affinity

American Signature customers by region in United States
#RegionReachAffinity×
01Florida~1M11.45×
02Tennessee~200K6.58×
03Georgia~200K4.48×
04Delaware~10K2.86×
05Ohio~60K1.33×
06Kentucky~20K1.11×
07Michigan~40K1.08×
08Iowa~10K1.01×
09West Virginia~7K1.00×
10Indiana~30K0.98×
11Missouri~20K0.98×
12South Carolina~20K0.97×
13North Carolina~40K0.95×
14Idaho~7K0.95×
15New Hampshire~5K0.95×
16Alabama~20K0.92×
17Oklahoma~10K0.92×
18Kansas~10K0.92×
19Montana~4K0.92×
20Arizona~30K0.89×
21Arkansas~10K0.88×
22South Dakota~3K0.87×
23Maine~4K0.86×
24North Dakota~2K0.86×
25Pennsylvania~40K0.85×
26Vermont~2K0.85×
27Oregon~10K0.84×
28Maryland~20K0.83×
29Wisconsin~20K0.83×
30Connecticut~10K0.83×
31Colorado~20K0.82×
32Alaska~2K0.82×
33Nebraska~6K0.81×
34New Mexico~6K0.80×
35Rhode Island~4K0.80×
36Mississippi~9K0.79×
37Illinois~40K0.78×
38Virginia~30K0.78×
39Minnesota~20K0.76×
40Louisiana~10K0.74×
41Nevada~10K0.72×
42New Jersey~20K0.70×
43Hawaii~4K0.70×
44Utah~8K0.67×
45Washington~20K0.66×
46Washington, District of Columbia~3K0.66×
47Massachusetts~20K0.62×
48Texas~70K0.61×
49New York~50K0.57×
50California~70K0.46×
Fig. 06

Affinity by region

Affinity by region — American Signature, United States
0.46×1.00×11.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Signature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Signature audience
#·InterestCategoryAffinity×
01City FurnitureHome & Garden17.12×
02Slumberland FurnitureHome & Garden14.65×
03Rooms To GoHome & Garden14.62×
04Bassett FurnitureHome & Garden14.18×
05HavertysShopping13.30×
06Jordan's FurnitureHome & Garden13.11×
07American Furniture WarehouseShopping11.95×
08La-Z-BoyHome & Garden9.36×
09Nebraska Furniture MartShopping8.44×
10Outback SteakhouseFood & Beverages6.70×
11Modern architectureArts & Culture3.81×
12IKEAHome & Garden2.97×
13Discount storesShopping2.63×
14Nordstrom rackFashion & Accessoires2.43×
15Hobby LobbyHome & Garden2.27×
16ApartmentBusiness & Career1.95×
17FurnitureHome & Garden1.88×
18Home AppliancesHome & Garden1.88×
19AldiShopping1.80×
20Luxury goodsFashion & Accessoires1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Signature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Signature audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.72×
Price SensitivityPREMIUM1.76×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Signature audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Early Adopter MentalityPOWER0.80×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Signature's target market in United States?

American Signature's target market in United States covers an estimated 1,387,043 people, concentrated in Florida and Georgia.

02

What is the gender split and age of American Signature customers?

72.1% of the American Signature audience are female, 27.9% are male, with an average age of 42.8 years.

03

Which brands do American Signature fans like most?

American Signature fans show strongest brand affinity for Rooms To Go (14.62×), Outback Steakhouse (6.7×), and City Furniture (17.12×) over the country average.

04

Where do American Signature fans live in United States?

American Signature fans in United States are most concentrated in Florida (reach ~1M), Georgia (reach ~200K), and Tennessee (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do American Signature fans also like?

Beyond American Signature itself, the audience over-indexes on Outback Steakhouse (6.7×), City Furniture (17.12×), IKEA (2.97×), and Bassett Furniture (14.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture shop audiences in United States

See American Signature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Signature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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