American Signature Audience in United States

American Signature has an estimated audience of 1,407,146 people in United States. 72.1% are female, 27.9% are male, average age 42.8. Top regions: Florida, Georgia, Tennessee. Top brand affinities: Fairy godmother, Governor of Michigan, Cherish (group), Goop, headspace.
The average American Signature fan in United States is 42.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Tennessee. Top brand affinities include Fairy godmother, Governor of Michigan, Cherish (group), with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the American Signature audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Furniture shop
Demographics of American Signature fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 42.8 |
| Estimated audience size | 1,407,146 |
Audience persona
The typical American Signature fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Fairy godmother.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,055,360 | 16.96× |
| Georgia | 299,231 | 6.9× |
| Tennessee | 284,835 | 10.09× |
| Ohio | 42,151 | 0.97× |
| New York | 25,851 | 0.33× |
| Pennsylvania | 23,068 | 0.49× |
| Texas | 22,105 | 0.18× |
| North Carolina | 17,226 | 0.41× |
| California | 16,452 | 0.11× |
| Delaware | 16,100 | 4.15× |
| Virginia | 15,641 | 0.46× |
| Indiana | 13,448 | 0.52× |
| Illinois | 12,563 | 0.27× |
| Kentucky | 12,334 | 0.7× |
| Maryland | 12,086 | 0.5× |
| New Jersey | 11,821 | 0.33× |
| Michigan | 10,490 | 0.29× |
| South Carolina | 8,494 | 0.4× |
| Alabama | 7,143 | 0.36× |
| Massachusetts | 4,728 | 0.17× |
| Missouri | 4,554 | 0.2× |
| Colorado | 4,454 | 0.2× |
| Arizona | 3,405 | 0.12× |
| Washington | 3,275 | 0.12× |
| Louisiana | 3,069 | 0.17× |
| Minnesota | 2,851 | 0.14× |
| Utah | 2,717 | 0.22× |
| Connecticut | 2,706 | 0.19× |
| Wisconsin | 2,415 | 0.11× |
| Mississippi | 2,343 | 0.2× |
| Arkansas | 2,191 | 0.19× |
| Nevada | 1,791 | 0.13× |
| Washington, District of Columbia | 1,728 | 0.41× |
| West Virginia | 1,425 | 0.22× |
| Oklahoma | 1,393 | 0.09× |
| Iowa | 1,250 | 0.11× |
| Alaska | 1,219 | 0.4× |
| Kansas | 1,128 | 0.1× |
| Idaho | 1,128 | 0.16× |
| New Hampshire | 1,090 | 0.2× |
| Hawaii | 1,077 | 0.18× |
| Montana | 1,063 | 0.27× |
| South Dakota | 1,049 | 0.32× |
| Oregon | 1,045 | 0.06× |
| North Dakota | 1,021 | 0.35× |
| Wyoming | 988 | 0.47× |
| Nebraska | 985 | 0.14× |
| New Mexico | 980 | 0.14× |
| Rhode Island | 972 | 0.22× |
| Maine | 971 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fairy godmother | 20.49× | Literature |
| Governor of Michigan | 13.7× | Politics & Society |
| Cherish (group) | 16.02× | Music & Radio |
| Goop | 7.85× | Internet & Social Media |
| headspace | 12.18× | Health |
| edureka | 39.96× | Business & Career |
| Historic site | 4.64× | Arts & Culture |
| Wok | 6.92× | Food & Beverages |
| Harlow | 11.95× | Travel & Leisure |
| National Paralympic Committee | 22.81× | Sports |
| Hardik Pandya | 14.46× | Sports |
| Hipster | 9.05× | Politics & Society |
| Vocal harmony | 4.23× | Music & Radio |
| TV Fanatic | 9.64× | Movies & TV |
| Grace Slick | 7.9× | Music & Radio |
| Grinch | 3.52× | Movies & TV |
| Kikar HaShabbat | 14.35× | News |
| El Paso County, Colorado | 11.05× | Travel & Leisure |
| Google Home | 5× | Technology & Electronics |
| Certified diabetes educator | 9.81× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.91 |
| Design Affinity | PREMIUM | 1.47 |
| Price Sensitivity | PREMIUM | 1.43 |
| Pet Ownership | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.6% |
| United Kingdom | 1.4% |
| Spain | 0.7% |
See American Signature audiences in other countries
More Furniture shop audiences in United States
- Habitat (6,878,088)
- American Furniture Warehouse (2,927,878)
- Havertys (1,609,963)
- Raymour & Flanigan (1,422,382)
- Design Within Reach (1,011,892)
Frequently asked questions
How many fans does American Signature have in United States?
American Signature has an estimated audience of 1,407,146 people in United States, concentrated in Florida and Georgia.
What is the gender split and age of American Signature fans?
72.1% of American Signature fans are female, 27.9% are male, with an average age of 42.8 years.
Which brands do American Signature fans like most?
American Signature fans show strongest brand affinity for Fairy godmother (20.49×), Governor of Michigan (13.7×), and Cherish (group) (16.02×) over the country average.
Where do American Signature fans live in United States?
American Signature fans in United States are most concentrated in Florida (reach 1,055,360), Georgia (reach 299,231), and Tennessee (reach 284,835). These three regions account for the largest share of the active audience.
What other brands do American Signature fans also like?
Beyond American Signature itself, the audience over-indexes on Governor of Michigan (13.7×), Cherish (group) (16.02×), Goop (7.85×), and headspace (12.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for American Signature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.