American Signature Audience in United States

American Signature logo

American Signature has an estimated audience of 1,407,146 people in United States. 72.1% are female, 27.9% are male, average age 42.8. Top regions: Florida, Georgia, Tennessee. Top brand affinities: Fairy godmother, Governor of Michigan, Cherish (group), Goop, headspace.

The average American Signature fan in United States is 42.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Tennessee. Top brand affinities include Fairy godmother, Governor of Michigan, Cherish (group), with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the American Signature audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of American Signature fans

Demographic split for American Signature audience in United States
MetricValue
Female72.1%
Male27.9%
Average age42.8
Estimated audience size1,407,146

Audience persona

The typical American Signature fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for American Signature in United States
RegionReachAffinity
Florida1,055,36016.96×
Georgia299,2316.9×
Tennessee284,83510.09×
Ohio42,1510.97×
New York25,8510.33×
Pennsylvania23,0680.49×
Texas22,1050.18×
North Carolina17,2260.41×
California16,4520.11×
Delaware16,1004.15×
Virginia15,6410.46×
Indiana13,4480.52×
Illinois12,5630.27×
Kentucky12,3340.7×
Maryland12,0860.5×
New Jersey11,8210.33×
Michigan10,4900.29×
South Carolina8,4940.4×
Alabama7,1430.36×
Massachusetts4,7280.17×
Missouri4,5540.2×
Colorado4,4540.2×
Arizona3,4050.12×
Washington3,2750.12×
Louisiana3,0690.17×
Minnesota2,8510.14×
Utah2,7170.22×
Connecticut2,7060.19×
Wisconsin2,4150.11×
Mississippi2,3430.2×
Arkansas2,1910.19×
Nevada1,7910.13×
Washington, District of Columbia1,7280.41×
West Virginia1,4250.22×
Oklahoma1,3930.09×
Iowa1,2500.11×
Alaska1,2190.4×
Kansas1,1280.1×
Idaho1,1280.16×
New Hampshire1,0900.2×
Hawaii1,0770.18×
Montana1,0630.27×
South Dakota1,0490.32×
Oregon1,0450.06×
North Dakota1,0210.35×
Wyoming9880.47×
Nebraska9850.14×
New Mexico9800.14×
Rhode Island9720.22×
Maine9710.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Signature audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Governor of Michigan13.7×Politics & Society
Cherish (group)16.02×Music & Radio
Goop7.85×Internet & Social Media
headspace12.18×Health
edureka39.96×Business & Career
Historic site4.64×Arts & Culture
Wok6.92×Food & Beverages
Harlow11.95×Travel & Leisure
National Paralympic Committee22.81×Sports
Hardik Pandya14.46×Sports
Hipster9.05×Politics & Society
Vocal harmony4.23×Music & Radio
TV Fanatic9.64×Movies & TV
Grace Slick7.9×Music & Radio
Grinch3.52×Movies & TV
Kikar HaShabbat14.35×News
El Paso County, Colorado11.05×Travel & Leisure
Google HomeTechnology & Electronics
Certified diabetes educator9.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Signature audience
TraitClusterScore
IndulgenceJOY1.91
Design AffinityPREMIUM1.47
Price SensitivityPREMIUM1.43
Pet OwnershipJOY1.36
Family OrientationCONSERVATISM1.33
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for American Signature
CountryShare
United States95.6%
United Kingdom1.4%
Spain0.7%

See American Signature audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does American Signature have in United States?

American Signature has an estimated audience of 1,407,146 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of American Signature fans?

72.1% of American Signature fans are female, 27.9% are male, with an average age of 42.8 years.

Which brands do American Signature fans like most?

American Signature fans show strongest brand affinity for Fairy godmother (20.49×), Governor of Michigan (13.7×), and Cherish (group) (16.02×) over the country average.

Where do American Signature fans live in United States?

American Signature fans in United States are most concentrated in Florida (reach 1,055,360), Georgia (reach 299,231), and Tennessee (reach 284,835). These three regions account for the largest share of the active audience.

What other brands do American Signature fans also like?

Beyond American Signature itself, the audience over-indexes on Governor of Michigan (13.7×), Cherish (group) (16.02×), Goop (7.85×), and headspace (12.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Signature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.