Slumberland Furniture Audience in United States

Slumberland Furniture logo

Slumberland Furniture has an estimated audience of 1,039,354 people in United States. 71.0% are female, 29.0% are male, average age 46.8. Top regions: Minnesota, Wisconsin, Iowa. Top brand affinities: American Furniture Warehouse, Rooms To Go, Bassett Furniture, Ashley Furniture HomeStores, McGill University.

The average Slumberland Furniture fan in United States is 46.8 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Iowa. Top brand affinities include American Furniture Warehouse, Rooms To Go, Bassett Furniture, with strongest over-indexing on American Furniture Warehouse (20.41× the country average). Demographically, the Slumberland Furniture audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Slumberland Furniture fans

Demographic split for Slumberland Furniture audience in United States
MetricValue
Female71.0%
Male29.0%
Average age46.8
Estimated audience size1,039,354

Audience persona

The typical Slumberland Furniture fan in United States is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for American Furniture Warehouse.

Top regions in United States

Top regions ranked by reach for Slumberland Furniture in United States
RegionReachAffinity
Minnesota160,19810.76×
Wisconsin72,5084.64×
Iowa62,0337.24×
Illinois45,5321.32×
Missouri38,5992.3×
South Dakota19,5238.13×
Nebraska18,1853.49×
North Dakota16,2967.63×
Kansas11,8991.45×
Michigan7,4330.27×
Texas3,2930.04×
California2,7620.02×
Florida2,7150.04×
Wyoming2,4011.56×
Montana2,0490.71×
Indiana1,7830.09×
New York1,5320.03×
Colorado1,3780.08×
Arizona1,1790.06×
North Carolina1,1050.04×
Tennessee1,0770.05×
Ohio9740.03×
Georgia8770.03×
Virginia8640.03×
Pennsylvania8280.02×
Oklahoma8020.07×
Arkansas7350.09×
Washington6440.03×
Kentucky5530.04×
Alabama5060.03×
New Jersey4980.02×
South Carolina4780.03×
Utah4430.05×
Massachusetts4150.02×
Oregon4140.03×
Louisiana4050.03×
Mississippi3720.04×
Nevada3170.03×
Maryland2840.02×
Connecticut2150.02×
Hawaii1750.04×
Idaho1370.03×
West Virginia1290.03×
Alaska1280.06×
Washington, District of Columbia1220.04×
New Mexico1190.02×
Rhode Island1100.03×
New Hampshire1060.03×
Maine1020.03×
Vermont930.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slumberland Furniture audience
BrandAffinityCategory
American Furniture Warehouse20.41×Shopping
Rooms To Go11.35×Home & Garden
Bassett Furniture16.48×Home & Garden
Ashley Furniture HomeStores5.08×Home & Garden
McGill University24.38×Business & Career
Saatva18.29×Home & Garden
Cantinflas18.41×Movies & TV
Nebraska Furniture Mart10.32×Shopping
La-Z-Boy9.27×Home & Garden
HomeSense11.55×Home & Garden
Ottoman40.59×Home & Garden
Recliner7.08×Home & Garden
American Signature14.65×Shopping
City Furniture10.66×Home & Garden
High Point Market15.28×Home & Garden
Havertys13.3×Shopping
ipsy8.96×Shopping
Jordan's Furniture14.82×Home & Garden
Tuckernuck11.21×Shopping
IKEA2.13×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slumberland Furniture audience
TraitClusterScore
Quality AwarenessPREMIUM1.5
DIY MentalityTHRILL1.41
Price SensitivityPREMIUM1.32
Community OrientationOPEN1.24
Family OrientationCONSERVATISM1.23
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Slumberland Furniture
CountryShare
United States98.8%
China0.5%
Japan0.1%

See Slumberland Furniture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Slumberland Furniture have in United States?

Slumberland Furniture has an estimated audience of 1,039,354 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Slumberland Furniture fans?

71.0% of Slumberland Furniture fans are female, 29.0% are male, with an average age of 46.8 years.

Which brands do Slumberland Furniture fans like most?

Slumberland Furniture fans show strongest brand affinity for American Furniture Warehouse (20.41×), Rooms To Go (11.35×), and Bassett Furniture (16.48×) over the country average.

Where do Slumberland Furniture fans live in United States?

Slumberland Furniture fans in United States are most concentrated in Minnesota (reach 160,198), Wisconsin (reach 72,508), and Iowa (reach 62,033). These three regions account for the largest share of the active audience.

What other brands do Slumberland Furniture fans also like?

Beyond Slumberland Furniture itself, the audience over-indexes on Rooms To Go (11.35×), Bassett Furniture (16.48×), Ashley Furniture HomeStores (5.08×), and McGill University (24.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slumberland Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.