ipsy Audience in United States

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ipsy has an estimated audience of 3,508,883 people in United States. 95.6% are female, 4.4% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Product design, Combat sport, Tulkarm, Goop, Mothercare.

The average ipsy fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Combat sport, Tulkarm, with strongest over-indexing on Product design (3.37× the country average). Demographically, the ipsy audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Drugstore

Demographics of ipsy fans

Demographic split for ipsy audience in United States
MetricValue
Female95.6%
Male4.4%
Average age34.3
Estimated audience size3,508,883

Audience persona

The typical ipsy fan in United States is more female, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for ipsy in United States
RegionReachAffinity
California305,5090.79×
Texas288,0130.95×
Florida232,5880.98×
New York146,0380.74×
Ohio120,7091.12×
Pennsylvania111,0190.94×
Illinois100,7700.86×
North Carolina100,6850.95×
Georgia95,1720.88×
Michigan95,1301.04×
Tennessee85,6181.22×
Missouri81,5261.44×
Arizona75,8381.06×
Indiana73,3191.14×
Washington72,2771.03×
Virginia67,6320.79×
Kentucky64,9421.48×
Alabama61,1421.25×
New Jersey57,6480.65×
Oklahoma56,7081.46×
Colorado52,5160.95×
Wisconsin52,2920.99×
South Carolina50,1670.95×
Massachusetts49,5440.72×
Louisiana48,6701.08×
Minnesota44,4960.89×
Oregon43,3331.08×
Arkansas38,6131.34×
Maryland37,7330.63×
Kansas34,5001.25×
Mississippi33,8221.17×
Iowa30,9271.07×
Nevada29,1970.86×
Utah29,1320.93×
West Virginia27,7991.7×
Connecticut25,9470.74×
Idaho22,0521.25×
New Mexico21,2311.21×
Nebraska18,6751.06×
Maine14,3151.14×
New Hampshire12,4110.9×
Montana11,5061.18×
South Dakota8,5391.05×
Rhode Island8,4480.76×
North Dakota7,9351.1×
Alaska7,5771.01×
Hawaii6,5790.44×
Delaware5,9860.62×
Wyoming5,3501.03×
Vermont5,1080.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ipsy audience
BrandAffinityCategory
Product design3.37×Business & Career
Combat sport1.55×Sports
Tulkarm15.66×Travel & Leisure
Goop4.51×Internet & Social Media
Mothercare2.5×Kids & Family
Isometric exercise6.66×Sports
JDSU1.98×Business & Career
Google Photos1.57×Technology & Electronics
UK garage3.42×Music & Radio
Saving1.74×Business & Career
Historic site2.33×Arts & Culture
Jesse Plemons1.77×Movies & TV
Guillermo Francella18.35×Movies & TV
HomeSense2.45×Home & Garden
Joshua Jackson2.03×Movies & TV
Mount Takao12.83×Travel & Leisure
Governor of Michigan2.85×Politics & Society
Grace Slick3.32×Music & Radio
Iron Man (film)1.75×Movies & TV
headspace3.24×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ipsy audience
TraitClusterScore
ExtroversionTHRILL2.15
Luxury OrientationPREMIUM1.69
Price SensitivityPREMIUM1.31
CreativityOPEN1.21
Family OrientationCONSERVATISM1.12
MindfulnessBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for ipsy
CountryShare
United States78.3%
Mexico6.9%
Canada4.4%

See ipsy audiences in other countries

More Drugstore audiences in United States

Frequently asked questions

How many fans does ipsy have in United States?

ipsy has an estimated audience of 3,508,883 people in United States, concentrated in California and Texas.

What is the gender split and age of ipsy fans?

95.6% of ipsy fans are female, 4.4% are male, with an average age of 34.3 years.

Which brands do ipsy fans like most?

ipsy fans show strongest brand affinity for Product design (3.37×), Combat sport (1.55×), and Tulkarm (15.66×) over the country average.

Where do ipsy fans live in United States?

ipsy fans in United States are most concentrated in California (reach 305,509), Texas (reach 288,013), and Florida (reach 232,588). These three regions account for the largest share of the active audience.

What other brands do ipsy fans also like?

Beyond ipsy itself, the audience over-indexes on Combat sport (1.55×), Tulkarm (15.66×), Goop (4.51×), and Mothercare (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ipsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.