ipsy Audience in United States

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ipsy has an estimated audience of 3,508,883 people in United States. 95.6% are female, 4.4% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Rent the Runway, Enterprise Rent-A-Car, OpenTable, Kuala Lumpur.

The average ipsy fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Rent the Runway, Enterprise Rent-A-Car, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the ipsy audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Drugstore

Demographics of ipsy fans

Demographic split for ipsy audience in United States
MetricValue
Female95.6%
Male4.4%
Average age34.3
Estimated audience size3,508,883

Audience persona

The typical ipsy fan in United States is more female, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for ipsy in United States
RegionReachAffinity
California305,5090.79×
Texas288,0130.95×
Florida232,5880.98×
New York146,0380.74×
Ohio120,7091.12×
Pennsylvania111,0190.94×
Illinois100,7700.86×
North Carolina100,6850.95×
Georgia95,1720.88×
Michigan95,1301.04×
Tennessee85,6181.22×
Missouri81,5261.44×
Arizona75,8381.06×
Indiana73,3191.14×
Washington72,2771.03×
Virginia67,6320.79×
Kentucky64,9421.48×
Alabama61,1421.25×
New Jersey57,6480.65×
Oklahoma56,7081.46×
Colorado52,5160.95×
Wisconsin52,2920.99×
South Carolina50,1670.95×
Massachusetts49,5440.72×
Louisiana48,6701.08×
Minnesota44,4960.89×
Oregon43,3331.08×
Arkansas38,6131.34×
Maryland37,7330.63×
Kansas34,5001.25×
Mississippi33,8221.17×
Iowa30,9271.07×
Nevada29,1970.86×
Utah29,1320.93×
West Virginia27,7991.7×
Connecticut25,9470.74×
Idaho22,0521.25×
New Mexico21,2311.21×
Nebraska18,6751.06×
Maine14,3151.14×
New Hampshire12,4110.9×
Montana11,5061.18×
South Dakota8,5391.05×
Rhode Island8,4480.76×
North Dakota7,9351.1×
Alaska7,5771.01×
Hawaii6,5790.44×
Delaware5,9860.62×
Wyoming5,3501.03×
Vermont5,1080.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ipsy audience
BrandAffinityCategory
Horoscope13.08×Health
Rent the Runway20.78×Shopping
Enterprise Rent-A-Car5.21×Cars & Mobility
OpenTable9.06×Food & Beverages
Kuala Lumpur15.66×Travel & Leisure
Google Maps2.79×Internet & Social Media
Tuckernuck15.03×Shopping
Method Man14.51×Music & Radio
Capital One2.51×Business & Career
Elizabeth Taylor7.29×Movies & TV
FabFitFun11.23×Shopping
ULTA Beauty3.04×Beauty & Wellness
Hobby Lobby2.24×Home & Garden
Luxury Travel7.22×Travel & Leisure
Lipstick4.23×Beauty & Wellness
Indeed.com2.23×Business & Career
Makeup brush5.1×Beauty & Wellness
Nail art3.85×Beauty & Wellness
Khan Academy4.37×Business & Career
Pet insurance8.65×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ipsy audience
TraitClusterScore
ExtroversionTHRILL2.15
Luxury OrientationPREMIUM1.69
Price SensitivityPREMIUM1.31
CreativityOPEN1.21
Family OrientationCONSERVATISM1.12
MindfulnessBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for ipsy
CountryShare
United States78.3%
Mexico6.9%
Canada4.4%

See ipsy audiences in other countries

More Drugstore audiences in United States

Frequently asked questions

How many fans does ipsy have in United States?

ipsy has an estimated audience of 3,508,883 people in United States, concentrated in California and Texas.

What is the gender split and age of ipsy fans?

95.6% of ipsy fans are female, 4.4% are male, with an average age of 34.3 years.

Which brands do ipsy fans like most?

ipsy fans show strongest brand affinity for Horoscope (13.08×), Rent the Runway (20.78×), and Enterprise Rent-A-Car (5.21×) over the country average.

Where do ipsy fans live in United States?

ipsy fans in United States are most concentrated in California (reach 305,509), Texas (reach 288,013), and Florida (reach 232,588). These three regions account for the largest share of the active audience.

What other brands do ipsy fans also like?

Beyond ipsy itself, the audience over-indexes on Rent the Runway (20.78×), Enterprise Rent-A-Car (5.21×), OpenTable (9.06×), and Kuala Lumpur (15.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ipsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.