Rascasse Audience Intelligence

Rite Aid Target Market in United States

A data profile of the people who buy, follow and care about Rite Aid in United States — modelled from more than twelve digital signal sources. Rite Aid has an estimated audience of 3,391,189 people in United States.

#4among Drugstore in United States#969among Brand in United States#196in Shopping

The average Rite Aid fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, New York.

Top brand affinities include Walgreens, Dollar General, Kroger, with strongest over-indexing on Walgreens (5.48× the country average).

Demographically, the Rite Aid audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rite Aid fan in United States is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Walgreens.

Category: Shopping · Type: Brand · Subtype: Drugstore

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rite Aid profile in United States.

Audience size
3.4M
in United States
Gender
66.7%♀
33.3% male
Age
41.1
average years
Country rank
#9276
Brand in United States
Fig. 01

Search interest · 12-month trend

-92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rite Aid

66.7% are female, 33.3% are male, average age 41.1.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Rite Aid audience in United States
MetricValue
Female66.7%
Male33.3%
Average age41.1
Estimated audience size3,391,189
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Rite Aid audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Rite Aid audience comes from United States.

Worldwide audience distribution share by country for Rite Aid
CountryShare
United States86.9%
Brazil2.3%
China1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rite Aid audience in United States is strongest.

Fig. 05

Top regions by affinity

Rite Aid customers by region in United States
#RegionReachAffinity×
01Pennsylvania~1.5M6.97×
02New Hampshire~100K6.44×
03Delaware~90K6.05×
04Oregon~300K4.08×
05Washington~400K3.99×
06California~2M3.32×
07New York~800K2.69×
08Michigan~300K2.17×
09New Jersey~300K1.94×
10Ohio~300K1.70×
11Idaho~40K1.46×
12Virginia~200K1.41×
13Vermont~10K1.40×
14Maryland~100K1.27×
15Connecticut~50K0.99×
16Maine~20K0.83×
17West Virginia~10K0.45×
18North Dakota~5K0.45×
19Massachusetts~50K0.44×
20South Dakota~6K0.44×
21Washington, District of Columbia~7K0.42×
22Alaska~5K0.42×
23Rhode Island~7K0.40×
24Montana~5K0.32×
25Nevada~20K0.30×
26Kentucky~20K0.28×
27Georgia~40K0.25×
28North Carolina~40K0.25×
29Mississippi~10K0.25×
30Hawaii~6K0.25×
31Nebraska~7K0.24×
32New Mexico~7K0.24×
33South Carolina~20K0.22×
34Alabama~20K0.22×
35Louisiana~20K0.22×
36Arkansas~10K0.22×
37Utah~10K0.21×
38Kansas~9K0.21×
39Tennessee~20K0.20×
40Colorado~20K0.20×
41Iowa~9K0.20×
42Arizona~20K0.19×
43Oklahoma~10K0.19×
44Indiana~20K0.16×
45Missouri~10K0.15×
46Wisconsin~10K0.15×
47Minnesota~10K0.15×
48Florida~50K0.14×
49Illinois~30K0.14×
50Texas~60K0.13×
Fig. 06

Affinity by region

Affinity by region — Rite Aid, United States
0.13×1.00×6.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rite Aid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rite Aid audience
#·InterestCategoryAffinity×
01DawnKids & Family19.46×
02Duane ReadeShopping9.70×
03WalgreensShopping5.48×
04BJ's Wholesale ClubShopping3.61×
05MeijerShopping3.05×
06Family DollarFashion & Accessoires2.98×
07Dollar GeneralShopping2.77×
08KrogerFood & Beverages2.32×
09PublixShopping2.11×
10Dollar TreeShopping2.01×
11SymptomHealth1.82×
12Hobby LobbyHome & Garden1.80×
13Mitch McConnellPolitics & Society1.76×
14JesusPolitics & Society1.69×
15The UPS StoreShopping1.69×
16Macy'sShopping1.68×
17AldiShopping1.68×
18Best BuyShopping1.61×
19Trader Joe'sShopping1.57×
20GodPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rite Aid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rite Aid audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.63×
SpiritualityBALANCE1.63×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rite Aid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Early Adopter MentalityPOWER1.02×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rite Aid's target market in United States?

Rite Aid's target market in United States covers an estimated 3,391,189 people, concentrated in California and Pennsylvania.

02

What is the gender split and age of Rite Aid customers?

66.7% of the Rite Aid audience are female, 33.3% are male, with an average age of 41.1 years.

03

Which brands do Rite Aid fans like most?

Rite Aid fans show strongest brand affinity for Walgreens (5.48×), Dollar General (2.77×), and Kroger (2.32×) over the country average.

04

Where do Rite Aid fans live in United States?

Rite Aid fans in United States are most concentrated in California (reach ~2M), Pennsylvania (reach ~1.5M), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Rite Aid fans also like?

Beyond Rite Aid itself, the audience over-indexes on Dollar General (2.77×), Kroger (2.32×), Dollar Tree (2.01×), and Mitch McConnell (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Drugstore audiences in United States

See Rite Aid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rite Aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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