Rite Aid Audience in United States
Rite Aid has an estimated audience of 5,527,594 people in United States. 66.7% are female, 33.3% are male, average age 41.1. Top regions: California, Pennsylvania, New York. Top brand affinities: Walgreens, Dollar General, Kroger, Dollar Tree, Dawn.
The average Rite Aid fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York. Top brand affinities include Walgreens, Dollar General, Kroger, with strongest over-indexing on Walgreens (5.48× the country average). Demographically, the Rite Aid audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Rite Aid fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 41.1 |
| Estimated audience size | 5,527,594 |
Audience persona
The typical Rite Aid fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Walgreens.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,087,137 | 3.43× |
| Pennsylvania | 1,383,314 | 7.43× |
| New York | 876,830 | 2.84× |
| Washington | 439,060 | 3.96× |
| Michigan | 335,751 | 2.32× |
| Ohio | 311,296 | 1.83× |
| New Jersey | 270,395 | 1.92× |
| Oregon | 258,135 | 4.07× |
| Virginia | 203,597 | 1.51× |
| New Hampshire | 140,657 | 6.46× |
| Maryland | 113,160 | 1.19× |
| Delaware | 92,439 | 6.06× |
| Connecticut | 50,873 | 0.92× |
| Massachusetts | 41,846 | 0.38× |
| Idaho | 38,383 | 1.38× |
| Texas | 36,642 | 0.08× |
| Florida | 35,590 | 0.1× |
| North Carolina | 25,623 | 0.15× |
| Georgia | 22,333 | 0.13× |
| Illinois | 18,613 | 0.1× |
| Arizona | 13,933 | 0.12× |
| Vermont | 12,203 | 1.26× |
| Tennessee | 11,836 | 0.11× |
| Nevada | 11,575 | 0.22× |
| South Carolina | 11,414 | 0.14× |
| Kentucky | 10,317 | 0.15× |
| Maine | 9,571 | 0.48× |
| Indiana | 9,346 | 0.09× |
| Colorado | 8,692 | 0.1× |
| West Virginia | 8,147 | 0.32× |
| Alabama | 7,811 | 0.1× |
| Louisiana | 5,843 | 0.08× |
| Washington, District of Columbia | 5,674 | 0.34× |
| Utah | 5,204 | 0.11× |
| Missouri | 5,014 | 0.06× |
| Wisconsin | 4,602 | 0.06× |
| Minnesota | 4,080 | 0.05× |
| Rhode Island | 3,515 | 0.2× |
| Mississippi | 3,146 | 0.07× |
| Oklahoma | 2,902 | 0.05× |
| Arkansas | 2,884 | 0.06× |
| Kansas | 2,519 | 0.06× |
| Hawaii | 2,197 | 0.09× |
| Iowa | 2,017 | 0.04× |
| New Mexico | 1,580 | 0.06× |
| Nebraska | 1,469 | 0.05× |
| Montana | 1,253 | 0.08× |
| Alaska | 686 | 0.06× |
| South Dakota | 438 | 0.03× |
| Wyoming | 417 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Walgreens | 5.48× | Shopping |
| Dollar General | 2.77× | Shopping |
| Kroger | 2.32× | Food & Beverages |
| Dollar Tree | 2.01× | Shopping |
| Dawn | 19.46× | Kids & Family |
| Meijer | 3.05× | Shopping |
| Hobby Lobby | 1.8× | Home & Garden |
| Family Dollar | 2.98× | Fashion & Accessoires |
| Duane Reade | 9.7× | Shopping |
| Macy's | 1.68× | Shopping |
| Aldi | 1.68× | Shopping |
| BJ's Wholesale Club | 3.61× | Shopping |
| Best Buy | 1.61× | Shopping |
| Jesus | 1.69× | Politics & Society |
| God | 1.56× | Politics & Society |
| Publix | 2.11× | Shopping |
| Symptom | 1.82× | Health |
| The UPS Store | 1.69× | Shopping |
| Cancer awareness | 1.86× | Health |
| Thought | 1.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.72 |
| Indulgence | JOY | 1.56 |
| Price Sensitivity | PREMIUM | 1.48 |
| Extroversion | THRILL | 1.33 |
| Convenience Orientation | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.3% |
| China | 1.0% |
| India | 1.0% |
See Rite Aid audiences in other countries
More Drugstore audiences in United States
- Walgreens (62,835,522)
- Sephora (52,539,509)
- ipsy (3,508,883)
- Shoppers Drug Mart (605,773)
- Matas (drug store) (397,833)
Frequently asked questions
How many fans does Rite Aid have in United States?
Rite Aid has an estimated audience of 5,527,594 people in United States, concentrated in California and Pennsylvania.
What is the gender split and age of Rite Aid fans?
66.7% of Rite Aid fans are female, 33.3% are male, with an average age of 41.1 years.
Which brands do Rite Aid fans like most?
Rite Aid fans show strongest brand affinity for Walgreens (5.48×), Dollar General (2.77×), and Kroger (2.32×) over the country average.
Where do Rite Aid fans live in United States?
Rite Aid fans in United States are most concentrated in California (reach 2,087,137), Pennsylvania (reach 1,383,314), and New York (reach 876,830). These three regions account for the largest share of the active audience.
What other brands do Rite Aid fans also like?
Beyond Rite Aid itself, the audience over-indexes on Dollar General (2.77×), Kroger (2.32×), Dollar Tree (2.01×), and Dawn (19.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rite Aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.