Rascasse Audience Intelligence

Dawn Audience in United States

A data profile of the people who buy, follow and care about Dawn in United States — modelled from more than twelve digital signal sources. Dawn has an estimated audience of 612,487 people in United States.

#10557among Topic in United States#529in Kids & Family

The average Dawn fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dollar General, Family Dollar, Rite Aid, with strongest over-indexing on Dollar General (10.21× the country average).

Demographically, the Dawn audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dawn fan in United States is more female, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Dollar General.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dawn profile in United States.

Audience size
612K
in United States
Gender
61.9%♀
38.1% male
Age
38.9
average years
Country rank
#32412
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dawn fans

61.9% are female, 38.1% are male, average age 38.9.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Dawn audience in United States
MetricValue
Female61.9%
Male38.1%
Average age38.9
Estimated audience size612,487
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Dawn audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Dawn audience comes from United States.

Worldwide audience distribution share by country for Dawn
CountryShare
Pakistan19.3%
United States16.8%
Italy13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dawn audience in United States is strongest.

Fig. 05

Top regions by affinity

Dawn fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K1.81×
02Texas~90K1.63×
03Illinois~30K1.62×
04Virginia~20K1.62×
05California~100K1.46×
06Maryland~20K1.46×
07New York~50K1.44×
08Massachusetts~20K1.33×
09Washington~20K1.30×
10Washington, District of Columbia~2K1.29×
11Georgia~20K1.20×
12Arizona~10K1.18×
13Florida~50K1.14×
14Delaware~2K1.14×
15Nevada~7K1.10×
16New Mexico~3K1.08×
17Connecticut~7K1.07×
18Michigan~20K1.06×
19North Carolina~20K1.02×
20Arkansas~5K1.01×
21Hawaii~3K1.00×
22Pennsylvania~20K0.99×
23Kansas~5K0.97×
24Rhode Island~2K0.97×
25Missouri~9K0.94×
26Ohio~20K0.93×
27Minnesota~8K0.92×
28Louisiana~7K0.91×
29Oregon~6K0.91×
30Alabama~8K0.90×
31West Virginia~3K0.90×
32Indiana~10K0.88×
33Oklahoma~6K0.86×
34Kentucky~7K0.85×
35Tennessee~10K0.82×
36South Carolina~8K0.82×
37Alaska~1K0.80×
38Wisconsin~7K0.79×
39Iowa~4K0.79×
40New Hampshire~2K0.79×
41Mississippi~4K0.78×
42Colorado~7K0.73×
43Utah~4K0.72×
44Nebraska~2K0.72×
45Maine~2K0.72×
46North Dakota<1K0.72×
47South Dakota~1K0.71×
48Vermont<1K0.70×
49Idaho~2K0.66×
50Montana~1K0.62×
Fig. 06

Affinity by region

Affinity by region — Dawn, United States
0.62×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dawn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dawn audience
#·InterestCategoryAffinity×
01ActiviaFood & Beverages41.19×
02Burj KhalifaTravel & Leisure20.00×
03VuelingTravel & Leisure20.00×
04Porter AirlinesTravel & Leisure20.00×
05qantas airwaysTravel & Leisure20.00×
06The Dubai MallFashion & Accessoires20.00×
07Rite AidShopping19.46×
08Family DollarFashion & Accessoires12.69×
09Mattress FirmHome & Garden10.48×
10Dollar GeneralShopping10.21×
11Circle KShopping5.16×
12QuikTripShopping2.72×
13Discount storesShopping2.51×
14Pizza HutFood & Beverages2.44×
15FedExBusiness & Career2.27×
16SubwayFood & Beverages2.22×
17Domino's PizzaFood & Beverages1.84×
18McDonald'sFood & Beverages1.83×
19Shopping mallsShopping1.77×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dawn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dawn audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
PatriotismCONSERVATISM1.56×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dawn audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Design AffinityPREMIUM0.87×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dawn have in United States?

Dawn has an estimated audience of 612,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dawn fans?

61.9% of Dawn fans are female, 38.1% are male, with an average age of 38.9 years.

03

Which brands do Dawn fans like most?

Dawn fans show strongest brand affinity for Dollar General (10.21×), Family Dollar (12.69×), and Rite Aid (19.46×) over the country average.

04

Where do Dawn fans live in United States?

Dawn fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dawn fans also like?

Beyond Dawn itself, the audience over-indexes on Family Dollar (12.69×), Rite Aid (19.46×), Mattress Firm (10.48×), and Activia (41.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Dawn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →