Dawn Audience in United States

Dawn has an estimated audience of 612,487 people in United States. 61.9% are female, 38.1% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Dollar General, AccuWeather, Family Dollar, StubHub, Autism Awareness.

The average Dawn fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dollar General, AccuWeather, Family Dollar, with strongest over-indexing on Dollar General (10.42× the country average). Demographically, the Dawn audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Dawn fans

Demographic split for Dawn audience in United States
MetricValue
Female61.9%
Male38.1%
Average age38.9
Estimated audience size612,487

Audience persona

The typical Dawn fan in United States is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Dawn in United States
RegionReachAffinity
California102,4821.52×
Texas90,9361.73×
New York51,2151.5×
Florida48,8771.18×
Illinois34,7111.7×
New Jersey29,2851.88×
Virginia25,5911.72×
Georgia22,5611.2×
Pennsylvania20,7861.01×
North Carolina18,9811.03×
Ohio17,9030.95×
Michigan17,3121.08×
Washington16,8031.37×
Massachusetts16,4541.36×
Maryland15,5561.48×
Arizona14,9431.19×
Tennessee9,9390.81×
Indiana9,8560.88×
Missouri9,1660.93×
Minnesota7,9520.91×
Alabama7,6080.89×
South Carolina7,3940.8×
Colorado7,2740.75×
Wisconsin7,2300.78×
Nevada6,6961.13×
Connecticut6,6211.08×
Oregon6,5000.93×
Kentucky6,4760.84×
Louisiana6,4350.81×
Oklahoma5,8510.86×
Arkansas5,0561×
Kansas4,6970.97×
Utah3,9920.73×
Iowa3,8670.77×
Mississippi3,6960.73×
New Mexico3,3191.08×
Hawaii2,5140.95×
West Virginia2,4040.84×
Washington, District of Columbia2,3661.29×
Nebraska2,1180.69×
Delaware1,9331.14×
Idaho1,9180.62×
Rhode Island1,8610.95×
New Hampshire1,8350.76×
Maine1,4670.67×
Alaska9130.7×
Montana9010.53×
South Dakota8350.59×
North Dakota7770.62×
Vermont6710.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dawn audience
BrandAffinityCategory
Dollar General10.42×Shopping
AccuWeather15.97×Home & Garden
Family Dollar12.39×Fashion & Accessoires
StubHub15.69×Travel & Leisure
Autism Awareness13.73×Health
Capital One5.68×Business & Career
Google Maps5.48×Internet & Social Media
Diabetes mellitus awareness9.1×Health
Circle K9.43×Shopping
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Indeed.com5.2×Business & Career
Rite Aid16.73×Shopping
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dawn audience
TraitClusterScore
Price SensitivityPREMIUM1.33
Convenience OrientationPREMIUM1.31
TravellingTHRILL1.28
Luxury OrientationPREMIUM1.28
Family OrientationCONSERVATISM1.26
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Dawn
CountryShare
Pakistan19.4%
United States16.9%
Italy13.9%

See Dawn audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Dawn have in United States?

Dawn has an estimated audience of 612,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Dawn fans?

61.9% of Dawn fans are female, 38.1% are male, with an average age of 38.9 years.

Which brands do Dawn fans like most?

Dawn fans show strongest brand affinity for Dollar General (10.42×), AccuWeather (15.97×), and Family Dollar (12.39×) over the country average.

Where do Dawn fans live in United States?

Dawn fans in United States are most concentrated in California (reach 102,482), Texas (reach 90,936), and New York (reach 51,215). These three regions account for the largest share of the active audience.

What other brands do Dawn fans also like?

Beyond Dawn itself, the audience over-indexes on AccuWeather (15.97×), Family Dollar (12.39×), StubHub (15.69×), and Autism Awareness (13.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.