Rascasse Audience Intelligence

Porter Airlines Target Market in United States

A data profile of the people who buy, follow and care about Porter Airlines in United States — modelled from more than twelve digital signal sources. Porter Airlines has an estimated audience of 603,193 people in United States.

#61among Airline in United States#3385among Brand in United States#2563in Travel & Leisure

The average Porter Airlines fan in United States is 44.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Peach (airline), Peter Thiel, Vera Farmiga, with strongest over-indexing on Peach (airline) (797.1× the country average).

Demographically, the Porter Airlines audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porter Airlines fan in United States is balanced, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Peach (airline).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porter Airlines profile in United States.

Audience size
603K
in United States
Gender
53.1%♀
46.9% male
Age
44.5
average years
Country rank
#32706
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Porter Airlines

53.1% are female, 46.9% are male, average age 44.5.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Porter Airlines audience in United States
MetricValue
Female53.1%
Male46.9%
Average age44.5
Estimated audience size603,193
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Porter Airlines audience in United States
Age bracketShare%
16-196%
20-2916%
30-3923%
40-4928%
50+27%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Porter Airlines audience comes from United States.

Worldwide audience distribution share by country for Porter Airlines
CountryShare
Canada78.6%
United States11.5%
China1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porter Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Porter Airlines customers by region in United States
#RegionReachAffinity×
01Florida~200K4.89×
02Massachusetts~60K4.87×
03New Jersey~50K3.44×
04Nevada~20K2.85×
05New York~90K2.77×
06Washington, District of Columbia~5K2.59×
07Arizona~30K2.37×
08Vermont~2K2.22×
09New Hampshire~5K2.14×
10Rhode Island~4K1.87×
11Maine~4K1.78×
12California~100K1.59×
13Illinois~30K1.36×
14Virginia~20K1.32×
15Connecticut~7K1.18×
16Maryland~10K1.14×
17Alaska~1K0.92×
18Washington~10K0.90×
19Hawaii~2K0.83×
20North Dakota<1K0.68×
21Michigan~10K0.67×
22South Dakota<1K0.66×
23Montana~1K0.65×
24Delaware~1K0.64×
25Pennsylvania~10K0.62×
26Mississippi~3K0.57×
27West Virginia~2K0.55×
28Idaho~2K0.51×
29Nebraska~2K0.51×
30Arkansas~2K0.50×
31New Mexico~1K0.50×
32Oregon~3K0.49×
33Tennessee~5K0.45×
34Utah~2K0.45×
35Kansas~2K0.44×
36Texas~20K0.43×
37Colorado~4K0.43×
38Minnesota~4K0.43×
39South Carolina~4K0.42×
40Iowa~2K0.42×
41Georgia~7K0.41×
42Oklahoma~3K0.41×
43Indiana~4K0.40×
44Wisconsin~4K0.40×
45North Carolina~7K0.39×
46Louisiana~3K0.39×
47Kentucky~3K0.38×
48Alabama~3K0.37×
49Missouri~3K0.34×
50Ohio~6K0.32×
Fig. 06

Affinity by region

Affinity by region — Porter Airlines, United States
0.32×1.00×4.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porter Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porter Airlines audience
#·InterestCategoryAffinity×
01Peter BogdanovichMovies & TV985.49×
02TigerairTravel & Leisure878.15×
03Peach (airline)Travel & Leisure797.10×
04TAM AirlinesTravel & Leisure758.39×
05Joe HartSports745.54×
06ScootTravel & Leisure582.52×
07China AirlinesTravel & Leisure474.60×
08Matthew VaughnMovies & TV466.83×
09Hotel RwandaMovies & TV444.96×
10WiproBusiness & Career435.89×
11Jetstar AirwaysTravel & Leisure410.94×
12Vera FarmigaMovies & TV391.96×
13EVA AirTravel & Leisure339.42×
14Toby JonesMovies & TV329.71×
15Andy BiersackMusic & Radio318.81×
16Peter ThielBusiness & Career310.66×
17VuelingTravel & Leisure237.52×
18LAN AirlinesTravel & Leisure213.43×
19Atlético MadridSports146.33×
20Google NewsNews37.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porter Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porter Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL8.76×
Price SensitivityPREMIUM4.26×
Career OrientationPOWER3.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porter Airlines audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.83×
Convenience OrientationPREMIUM0.87×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Porter Airlines's target market in United States?

Porter Airlines's target market in United States covers an estimated 603,193 people, concentrated in Florida and California.

02

What is the gender split and age of Porter Airlines customers?

53.1% of the Porter Airlines audience are female, 46.9% are male, with an average age of 44.5 years.

03

Which brands do Porter Airlines fans like most?

Porter Airlines fans show strongest brand affinity for Peach (airline) (797.1×), Peter Thiel (310.66×), and Vera Farmiga (391.96×) over the country average.

04

Where do Porter Airlines fans live in United States?

Porter Airlines fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Porter Airlines fans also like?

Beyond Porter Airlines itself, the audience over-indexes on Peter Thiel (310.66×), Vera Farmiga (391.96×), Peter Bogdanovich (985.49×), and EVA Air (339.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Porter Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porter Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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