Porter Airlines Audience in United States

Porter Airlines logo

Porter Airlines has an estimated audience of 588,380 people in United States. 53.1% are female, 46.9% are male, average age 44.5. Top regions: Florida, California, New York. Top brand affinities: Peach (airline), Peter Thiel, Vera Farmiga, Peter Bogdanovich, China Airlines.

The average Porter Airlines fan in United States is 44.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Peach (airline), Peter Thiel, Vera Farmiga, with strongest over-indexing on Peach (airline) (797.1× the country average). Demographically, the Porter Airlines audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Porter Airlines fans

Demographic split for Porter Airlines audience in United States
MetricValue
Female53.1%
Male46.9%
Average age44.5
Estimated audience size588,380

Audience persona

The typical Porter Airlines fan in United States is balanced, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Peach (airline).

Top regions in United States

Top regions ranked by reach for Porter Airlines in United States
RegionReachAffinity
Florida207,5975.21×
California123,7731.91×
New York84,8392.58×
Massachusetts62,3805.38×
New Jersey51,1213.42×
Illinois30,5781.56×
Virginia20,9131.46×
Texas17,4210.34×
Nevada17,2533.03×
Pennsylvania12,3770.62×
Maryland12,3431.22×
Arizona11,8950.99×
Washington10,9610.93×
Michigan10,4250.68×
Georgia6,9250.38×
Connecticut6,3251.07×
North Carolina5,6440.32×
Ohio5,2290.29×
New Hampshire5,1872.24×
Washington, District of Columbia5,0632.86×
Maine3,8531.83×
Colorado3,7100.4×
Indiana3,6460.34×
Rhode Island3,5971.92×
Minnesota3,1450.37×
Oregon3,0320.45×
Wisconsin2,9350.33×
South Carolina2,9290.33×
Tennessee2,8950.25×
Missouri2,3390.25×
Vermont2,2942.22×
Utah2,0260.38×
Hawaii1,8880.75×
Kentucky1,5440.21×
Louisiana1,2470.16×
Alabama1,1270.14×
Oklahoma1,0600.16×
Iowa1,0150.21×
Kansas9310.2×
Alaska8890.71×
Montana7820.48×
Delaware7240.45×
Idaho7230.24×
West Virginia6080.22×
New Mexico5610.19×
Arkansas5020.1×
North Dakota5010.41×
Mississippi4540.09×
Nebraska4500.15×
Wyoming3030.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porter Airlines audience
BrandAffinityCategory
Peach (airline)797.1×Travel & Leisure
Peter Thiel310.66×Business & Career
Vera Farmiga391.96×Movies & TV
Peter Bogdanovich985.49×Movies & TV
China Airlines474.6×Travel & Leisure
EVA Air339.42×Travel & Leisure
TAM Airlines758.39×Travel & Leisure
Scoot582.52×Travel & Leisure
Hotel Rwanda444.96×Movies & TV
Atlético Madrid146.33×Sports
Toby Jones329.71×Movies & TV
Tigerair878.15×Travel & Leisure
Andy Biersack318.81×Music & Radio
Matthew Vaughn466.83×Movies & TV
Google News37.53×News
Jetstar Airways410.94×Travel & Leisure
Vueling237.52×Travel & Leisure
Wipro435.89×Business & Career
Joe Hart745.54×Sports
Donal Logue250.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porter Airlines audience
TraitClusterScore
TravellingTHRILL4.38
Quality AwarenessPREMIUM2.41
LGBTQ+ IdentityOPEN1.74
MindfulnessBALANCE1.54
ExtroversionTHRILL1.42
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Porter Airlines
CountryShare
Canada79.2%
United States11.1%
China1.8%

See Porter Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Porter Airlines have in United States?

Porter Airlines has an estimated audience of 588,380 people in United States, concentrated in Florida and California.

What is the gender split and age of Porter Airlines fans?

53.1% of Porter Airlines fans are female, 46.9% are male, with an average age of 44.5 years.

Which brands do Porter Airlines fans like most?

Porter Airlines fans show strongest brand affinity for Peach (airline) (797.1×), Peter Thiel (310.66×), and Vera Farmiga (391.96×) over the country average.

Where do Porter Airlines fans live in United States?

Porter Airlines fans in United States are most concentrated in Florida (reach 207,597), California (reach 123,773), and New York (reach 84,839). These three regions account for the largest share of the active audience.

What other brands do Porter Airlines fans also like?

Beyond Porter Airlines itself, the audience over-indexes on Peter Thiel (310.66×), Vera Farmiga (391.96×), Peter Bogdanovich (985.49×), and China Airlines (474.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porter Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.