Rascasse Audience Intelligence

Porter Airlines Target Market in Canada

A data profile of the people who buy, follow and care about Porter Airlines in Canada — modelled from more than twelve digital signal sources. Porter Airlines has an estimated audience of 4,122,155 people in Canada.

#4among Airline in Canada#65among Brand in Canada#54in Travel & Leisure

The average Porter Airlines fan in Canada is 46.0 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, Alberta, British Columbia.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porter Airlines profile in Canada.

Audience size
4.1M
in Canada
Gender
59.4%♀
40.6% male
Age
46.0
average years
Country rank
#636
Brand in Canada
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Porter Airlines

59.4% are female, 40.6% are male, average age 46.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Porter Airlines audience in Canada
MetricValue
Female59.4%
Male40.6%
Average age46.0
Estimated audience size4,122,155
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Porter Airlines audience in Canada
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4923%
50+39%
Fig. 04

Worldwide distribution

78.6%

of the worldwide Porter Airlines audience comes from Canada.

Worldwide audience distribution share by country for Porter Airlines
CountryShare
Canada78.6%
United States11.5%
China1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porter Airlines audience in Canada is strongest.

Fig. 05

Top regions by affinity

Porter Airlines customers by region in Canada
#RegionReachAffinity×
01Newfoundland and Labrador~100K1.86×
02Nova Scotia~200K1.81×
03Ontario~2.5M1.28×
04New Brunswick~100K1.20×
05Prince Edward Island~20K1.15×
06Alberta~400K0.80×
07Manitoba~100K0.68×
08British Columbia~400K0.56×
09Quebec~300K0.34×
10Saskatchewan~40K0.32×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Canada

See Porter Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Porter Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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