A data profile of the people who buy, follow and care about Air Transat in Canada — modelled from more than twelve digital signal sources. Air Transat has an estimated audience of 4,613,910 people in Canada.
The average Air Transat fan in Canada is 47.6 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include WestJet, Air Canada, The Rookie, with strongest over-indexing on WestJet (7.9× the country average).
Demographically, the Air Transat audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Air Transat fan in Canada is more female, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for WestJet.
The key figures that characterise the Air Transat profile in Canada.
63.2% are female, 36.8% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 47.6 |
| Estimated audience size | 4,613,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 39% |
of the worldwide Air Transat audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 67.8% |
| France | 6.7% |
| United Kingdom | 5.3% |
Where the Air Transat audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3.5M | 4.92× | |
| 02 | Ontario | ~3M | 1.57× | |
| 03 | New Brunswick | ~100K | 1.06× | |
| 04 | Nova Scotia | ~100K | 0.99× | |
| 05 | Prince Edward Island | ~20K | 0.69× | |
| 06 | Newfoundland and Labrador | ~20K | 0.23× | |
| 07 | British Columbia | ~100K | 0.21× | |
| 08 | Alberta | ~100K | 0.20× | |
| 09 | Manitoba | ~30K | 0.18× | |
| 10 | Saskatchewan | ~20K | 0.16× |
The strongest cross-interests of the Air Transat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orlando International Airport | Travel & Leisure | 12.49× | ||
| 02 | Scandal (TV series) | Movies & TV | 10.35× | ||
| 03 | WestJet | Travel & Leisure | 7.90× | ||
| 04 | Jeopardy! | Movies & TV | 7.10× | ||
| 05 | Calgary International Airport | Travel & Leisure | 7.04× | ||
| 06 | Vancouver International Airport | Travel & Leisure | 6.19× | ||
| 07 | Air Miles | Travel & Leisure | 6.08× | ||
| 08 | Lush (company) | Beauty & Wellness | 5.77× | ||
| 09 | The Rookie | Movies & TV | 5.53× | ||
| 10 | Reese Witherspoon | Movies & TV | 5.51× | ||
| 11 | Toronto Pearson International Airport | Travel & Leisure | 5.04× | ||
| 12 | Air Canada | Travel & Leisure | 4.66× | ||
| 13 | Flickr | Internet & Social Media | 4.45× | ||
| 14 | Uber | Cars & Mobility | 4.09× | ||
| 15 | Google Flights | Travel & Leisure | 3.14× | ||
| 16 | Porter Airlines | Travel & Leisure | 3.12× | ||
| 17 | The Weather Network | Movies & TV | 2.70× | ||
| 18 | Airbnb | Travel & Leisure | 2.23× | ||
| 19 | Loto-Québec | Games | 2.12× | ||
| 20 | MSN | News | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.91× | |
| Urban Lifestyle | OPEN | 1.64× | |
| Price Sensitivity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Individualism | JOY | 0.84× | |
| Family Orientation | CONSERVATISM | 0.84× |
Air Transat's target market in Canada covers an estimated 4,613,910 people, concentrated in Quebec and Ontario.
63.2% of the Air Transat audience are female, 36.8% are male, with an average age of 47.6 years.
Air Transat fans show strongest brand affinity for WestJet (7.9×), Air Canada (4.66×), and The Rookie (5.53×) over the country average.
Air Transat fans in Canada are most concentrated in Quebec (reach ~3.5M), Ontario (reach ~3M), and British Columbia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Air Transat itself, the audience over-indexes on Air Canada (4.66×), The Rookie (5.53×), Air Miles (6.08×), and The Weather Network (2.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Air Transat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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