Air Transat Audience in Canada
Air Transat has an estimated audience of 4,631,611 people in Canada. 63.2% are female, 36.8% are male, average age 47.6. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: WestJet, Air Canada, The Rookie, Air Miles, The Weather Network.
The average Air Transat fan in Canada is 47.6 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include WestJet, Air Canada, The Rookie, with strongest over-indexing on WestJet (7.9× the country average). Demographically, the Air Transat audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Air Transat fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 47.6 |
| Estimated audience size | 4,631,611 |
Audience persona
The typical Air Transat fan in Canada is more female, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for WestJet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 3,473,708 | 4.92× |
| Ontario | 3,041,509 | 1.57× |
| British Columbia | 147,685 | 0.21× |
| Nova Scotia | 136,698 | 0.99× |
| Alberta | 117,006 | 0.2× |
| New Brunswick | 113,008 | 1.06× |
| Manitoba | 30,913 | 0.18× |
| Saskatchewan | 23,421 | 0.16× |
| Newfoundland and Labrador | 16,463 | 0.23× |
| Prince Edward Island | 15,739 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WestJet | 7.9× | Travel & Leisure |
| Air Canada | 4.66× | Travel & Leisure |
| The Rookie | 5.53× | Movies & TV |
| Air Miles | 6.08× | Travel & Leisure |
| The Weather Network | 2.7× | Movies & TV |
| Porter Airlines | 3.12× | Travel & Leisure |
| Airbnb | 2.23× | Travel & Leisure |
| Vancouver International Airport | 6.19× | Travel & Leisure |
| Calgary International Airport | 7.04× | Travel & Leisure |
| Google Flights | 3.14× | Travel & Leisure |
| Uber | 4.09× | Cars & Mobility |
| Lush (company) | 5.77× | Beauty & Wellness |
| Scandal (TV series) | 10.35× | Movies & TV |
| Orlando International Airport | 12.49× | Travel & Leisure |
| Loto-Québec | 2.12× | Games |
| Toronto Pearson International Airport | 5.04× | Travel & Leisure |
| MSN | 1.95× | News |
| Reese Witherspoon | 5.51× | Movies & TV |
| Flickr | 4.45× | Internet & Social Media |
| Costco | 1.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.91 |
| Urban Lifestyle | OPEN | 1.64 |
| Price Sensitivity | PREMIUM | 1.42 |
| Early Adopter Mentality | POWER | 1.34 |
| Career Orientation | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 68.0% |
| France | 6.6% |
| United Kingdom | 5.1% |
See Air Transat audiences in other countries
More Airline audiences in Canada
- Air Canada (7,282,631)
- WestJet (6,922,712)
- Porter Airlines (4,200,509)
- Indian (airline) (1,720,577)
- Air France (1,335,077)
Frequently asked questions
How many fans does Air Transat have in Canada?
Air Transat has an estimated audience of 4,631,611 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Air Transat fans?
63.2% of Air Transat fans are female, 36.8% are male, with an average age of 47.6 years.
Which brands do Air Transat fans like most?
Air Transat fans show strongest brand affinity for WestJet (7.9×), Air Canada (4.66×), and The Rookie (5.53×) over the country average.
Where do Air Transat fans live in Canada?
Air Transat fans in Canada are most concentrated in Quebec (reach 3,473,708), Ontario (reach 3,041,509), and British Columbia (reach 147,685). These three regions account for the largest share of the active audience.
What other brands do Air Transat fans also like?
Beyond Air Transat itself, the audience over-indexes on Air Canada (4.66×), The Rookie (5.53×), Air Miles (6.08×), and The Weather Network (2.7×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Air Transat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.