A data profile of the people who buy, follow and care about The Weather Network in Canada — modelled from more than twelve digital signal sources. The Weather Network has an estimated audience of 5,893,810 people in Canada.
The average The Weather Network fan in Canada is 47.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Uber, Connie Britton, TMZ, with strongest over-indexing on Uber (7.09× the country average).
Demographically, the The Weather Network audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical The Weather Network fan in Canada is balanced, around 47.1 years old, with strong Career Orientation tendencies and a notable affinity for Uber.
The key figures that characterise the The Weather Network profile in Canada.
52.4% are female, 47.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 47.1 |
| Estimated audience size | 5,893,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 39% |
of the worldwide The Weather Network audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 93.6% |
| United States | 3.9% |
| India | 0.3% |
Where the The Weather Network audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~300K | 1.86× | |
| 02 | Newfoundland and Labrador | ~100K | 1.69× | |
| 03 | Nova Scotia | ~300K | 1.67× | |
| 04 | Ontario | ~3M | 1.25× | |
| 05 | Prince Edward Island | ~30K | 1.17× | |
| 06 | Saskatchewan | ~100K | 0.78× | |
| 07 | Alberta | ~400K | 0.53× | |
| 08 | Manitoba | ~100K | 0.51× | |
| 09 | British Columbia | ~300K | 0.37× | |
| 10 | Quebec | ~200K | 0.16× |
The strongest cross-interests of the The Weather Network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Connie Britton | Movies & TV | 19.57× | ||
| 02 | National Hurricane Center | Politics & Society | 12.81× | ||
| 03 | Murdoch Mysteries | Movies & TV | 11.99× | ||
| 04 | The Weather Channel | Movies & TV | 11.45× | ||
| 05 | Lyft | Cars & Mobility | 7.75× | ||
| 06 | Uber | Cars & Mobility | 7.09× | ||
| 07 | Wattpad | Internet & Social Media | 6.60× | ||
| 08 | Texas country music | Music & Radio | 5.93× | ||
| 09 | AccuWeather | Home & Garden | 5.26× | ||
| 10 | TMZ | Internet & Social Media | 3.70× | ||
| 11 | Talk radio | Music & Radio | 3.16× | ||
| 12 | Weather | Home & Garden | 2.02× | ||
| 13 | Sport Chek | Shopping | 1.95× | ||
| 14 | MLB | Sports | 1.91× | ||
| 15 | Air Canada | Travel & Leisure | 1.90× | ||
| 16 | WestJet | Travel & Leisure | 1.78× | ||
| 17 | Giant Tiger | Shopping | 1.78× | ||
| 18 | CTV News | Movies & TV | 1.72× | ||
| 19 | Internet & Social Media | 1.70× | |||
| 20 | CBC News | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.64× | |
| Urban Lifestyle | OPEN | 1.53× | |
| Family Orientation | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Spirituality | BALANCE | 0.77× | |
| Patriotism | CONSERVATISM | 0.84× |
The Weather Network's target market in Canada covers an estimated 5,893,810 people, concentrated in Ontario and Alberta.
52.4% of the The Weather Network audience are female, 47.6% are male, with an average age of 47.1 years.
The Weather Network fans show strongest brand affinity for Uber (7.09×), Connie Britton (19.57×), and TMZ (3.7×) over the country average.
The Weather Network fans in Canada are most concentrated in Ontario (reach ~3M), Alberta (reach ~400K), and British Columbia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond The Weather Network itself, the audience over-indexes on Connie Britton (19.57×), TMZ (3.7×), The Weather Channel (11.45×), and Wattpad (6.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for The Weather Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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