The Weather Network Audience in Canada
The Weather Network has an estimated audience of 5,816,075 people in Canada. 52.4% are female, 47.6% are male, average age 47.1. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Connie Britton, Uber, TMZ, The Weather Channel, Wattpad.
The average The Weather Network fan in Canada is 47.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Connie Britton, Uber, TMZ, with strongest over-indexing on Connie Britton (19.57× the country average). Demographically, the The Weather Network audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of The Weather Network fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 47.1 |
| Estimated audience size | 5,816,075 |
Audience persona
The typical The Weather Network fan in Canada is balanced, around 47.1 years old, with strong Career Orientation tendencies and a notable affinity for Connie Britton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,053,990 | 1.25× |
| Alberta | 377,790 | 0.53× |
| British Columbia | 325,193 | 0.37× |
| Nova Scotia | 289,129 | 1.67× |
| New Brunswick | 250,115 | 1.86× |
| Quebec | 218,508 | 0.16× |
| Newfoundland and Labrador | 149,415 | 1.69× |
| Saskatchewan | 144,038 | 0.78× |
| Manitoba | 112,024 | 0.51× |
| Prince Edward Island | 33,555 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Connie Britton | 19.57× | Movies & TV |
| Uber | 7.09× | Cars & Mobility |
| TMZ | 3.7× | Internet & Social Media |
| The Weather Channel | 11.45× | Movies & TV |
| Wattpad | 6.6× | Internet & Social Media |
| Murdoch Mysteries | 11.99× | Movies & TV |
| Texas country music | 5.93× | Music & Radio |
| National Hurricane Center | 12.81× | Politics & Society |
| AccuWeather | 5.26× | Home & Garden |
| Sport Chek | 1.95× | Shopping |
| Air Canada | 1.9× | Travel & Leisure |
| MLB | 1.91× | Sports |
| 1.7× | Internet & Social Media | |
| WestJet | 1.78× | Travel & Leisure |
| CBC News | 1.53× | Movies & TV |
| 1.7× | Internet & Social Media | |
| Lyft | 7.75× | Cars & Mobility |
| CTV News | 1.72× | Movies & TV |
| Talk radio | 3.16× | Music & Radio |
| Giant Tiger | 1.78× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Urban Lifestyle | OPEN | 1.53 |
| Family Orientation | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.3 |
| Need for Security | CONSERVATISM | 1.17 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 93.5% |
| United States | 4.0% |
| India | 0.3% |
See The Weather Network audiences in other countries
- The Weather Network — Germany
- The Weather Network — United States
- The Weather Network — United Kingdom
- The Weather Network — France
- The Weather Network — Italy
- The Weather Network — Spain
- The Weather Network — Brazil
- The Weather Network — Japan
- The Weather Network — South Korea
- The Weather Network — India
- The Weather Network — Mexico
More Movies & TV audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does The Weather Network have in Canada?
The Weather Network has an estimated audience of 5,816,075 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of The Weather Network fans?
52.4% of The Weather Network fans are female, 47.6% are male, with an average age of 47.1 years.
Which brands do The Weather Network fans like most?
The Weather Network fans show strongest brand affinity for Connie Britton (19.57×), Uber (7.09×), and TMZ (3.7×) over the country average.
Where do The Weather Network fans live in Canada?
The Weather Network fans in Canada are most concentrated in Ontario (reach 3,053,990), Alberta (reach 377,790), and British Columbia (reach 325,193). These three regions account for the largest share of the active audience.
What other brands do The Weather Network fans also like?
Beyond The Weather Network itself, the audience over-indexes on Uber (7.09×), TMZ (3.7×), The Weather Channel (11.45×), and Wattpad (6.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for The Weather Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.