CTV News Audience in Canada
CTV News has an estimated audience of 6,032,476 people in Canada. 61.8% are female, 38.2% are male, average age 42.7. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Toronto Blue Jays, CNN, TMZ, LinkedIn, The Weather Network.
The average CTV News fan in Canada is 42.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Toronto Blue Jays, CNN, TMZ, with strongest over-indexing on Toronto Blue Jays (1.5× the country average). Demographically, the CTV News audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CTV News fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.7 |
| Estimated audience size | 6,032,476 |
Audience persona
The typical CTV News fan in Canada is more female, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Toronto Blue Jays.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,258,125 | 1.29× |
| British Columbia | 695,470 | 0.77× |
| Alberta | 682,739 | 0.92× |
| Quebec | 419,567 | 0.29× |
| Saskatchewan | 282,417 | 1.48× |
| Nova Scotia | 258,439 | 1.44× |
| Manitoba | 238,258 | 1.06× |
| New Brunswick | 153,313 | 1.1× |
| Newfoundland and Labrador | 69,974 | 0.76× |
| Prince Edward Island | 26,698 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toronto Blue Jays | 1.5× | Sports |
| CNN | 1.87× | Movies & TV |
| TMZ | 2.33× | Internet & Social Media |
| 1.64× | Internet & Social Media | |
| The Weather Network | 1.72× | Movies & TV |
| Home Appliances | 1.52× | Home & Garden |
| Online newspaper | 1.89× | News |
| 1.66× | Internet & Social Media | |
| TV talkshows | 1.68× | Movies & TV |
| Grilling | 1.53× | Food & Beverages |
| Sustainable energy | 2.18× | Home & Garden |
| Veterinary medicine | 1.72× | Business & Career |
| The UPS Store | 1.9× | Shopping |
| Bored Panda | 2.47× | Internet & Social Media |
| Microwave oven | 1.91× | Home & Garden |
| Tabloid (newspaper format) | 1.87× | Literature |
| Lottery | 1.86× | Games |
| Weather forecasting | 2.68× | Home & Garden |
| Renewable energy | 1.68× | Business & Career |
| Breakfast television | 1.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Sustainability | BALANCE | 1.41 |
| Community Orientation | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.38 |
| Convenience Orientation | PREMIUM | 1.38 |
| Individualism | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 85.6% |
| United States | 4.8% |
| China | 1.3% |
See CTV News audiences in other countries
More Movies & TV audiences in Canada
- CNN Newsroom (11,104,950)
- CNN (10,852,337)
- CBC News (9,332,813)
- Canadian Broadcasting Corporation (7,145,081)
- Netflix (6,172,943)
Frequently asked questions
How many fans does CTV News have in Canada?
CTV News has an estimated audience of 6,032,476 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of CTV News fans?
61.8% of CTV News fans are female, 38.2% are male, with an average age of 42.7 years.
Which brands do CTV News fans like most?
CTV News fans show strongest brand affinity for Toronto Blue Jays (1.5×), CNN (1.87×), and TMZ (2.33×) over the country average.
Where do CTV News fans live in Canada?
CTV News fans in Canada are most concentrated in Ontario (reach 3,258,125), British Columbia (reach 695,470), and Alberta (reach 682,739). These three regions account for the largest share of the active audience.
What other brands do CTV News fans also like?
Beyond CTV News itself, the audience over-indexes on CNN (1.87×), TMZ (2.33×), LinkedIn (1.64×), and The Weather Network (1.72×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for CTV News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.