A data profile of the people who buy, follow and care about CTV News in Canada — modelled from more than twelve digital signal sources. CTV News has an estimated audience of 5,947,995 people in Canada.
The average CTV News fan in Canada is 42.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Toronto Blue Jays, CNN, TMZ, with strongest over-indexing on Toronto Blue Jays (1.5× the country average).
Demographically, the CTV News audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical CTV News fan in Canada is more female, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Toronto Blue Jays.
The key figures that characterise the CTV News profile in Canada.
61.8% are female, 38.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.7 |
| Estimated audience size | 5,947,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide CTV News audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 85.7% |
| United States | 4.8% |
| China | 1.3% |
Where the CTV News audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~300K | 1.48× | |
| 02 | Nova Scotia | ~300K | 1.44× | |
| 03 | Ontario | ~3.5M | 1.29× | |
| 04 | New Brunswick | ~200K | 1.10× | |
| 05 | Manitoba | ~200K | 1.06× | |
| 06 | Alberta | ~700K | 0.92× | |
| 07 | Prince Edward Island | ~30K | 0.90× | |
| 08 | British Columbia | ~700K | 0.77× | |
| 09 | Newfoundland and Labrador | ~70K | 0.76× | |
| 10 | Quebec | ~400K | 0.29× |
The strongest cross-interests of the CTV News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather forecasting | Home & Garden | 2.68× | ||
| 02 | Bored Panda | Internet & Social Media | 2.47× | ||
| 03 | TMZ | Internet & Social Media | 2.33× | ||
| 04 | Sustainable energy | Home & Garden | 2.18× | ||
| 05 | Microwave oven | Home & Garden | 1.91× | ||
| 06 | The UPS Store | Shopping | 1.90× | ||
| 07 | Online newspaper | News | 1.89× | ||
| 08 | CNN | Movies & TV | 1.87× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.87× | ||
| 10 | Lottery | Games | 1.86× | ||
| 11 | The Weather Network | Movies & TV | 1.72× | ||
| 12 | Veterinary medicine | Business & Career | 1.72× | ||
| 13 | Domino's Pizza | Food & Beverages | 1.70× | ||
| 14 | TV talkshows | Movies & TV | 1.68× | ||
| 15 | Renewable energy | Business & Career | 1.68× | ||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | Grilling | Food & Beverages | 1.53× | ||
| 18 | Michael Jackson | Music & Radio | 1.53× | ||
| 19 | Home Appliances | Home & Garden | 1.52× | ||
| 20 | Toronto Blue Jays | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.50× | |
| Sustainability | BALANCE | 1.41× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Pet Ownership | JOY | 0.85× | |
| Design Affinity | PREMIUM | 0.85× |
CTV News has an estimated audience of 5,947,995 people in Canada, concentrated in Ontario and British Columbia.
61.8% of CTV News fans are female, 38.2% are male, with an average age of 42.7 years.
CTV News fans show strongest brand affinity for Toronto Blue Jays (1.5×), CNN (1.87×), and TMZ (2.33×) over the country average.
CTV News fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~700K), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.
Beyond CTV News itself, the audience over-indexes on CNN (1.87×), TMZ (2.33×), The Weather Network (1.72×), and Domino's Pizza (1.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for CTV News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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