Rascasse Audience Intelligence

CTV News Audience in United States

A data profile of the people who buy, follow and care about CTV News in United States — modelled from more than twelve digital signal sources. CTV News has an estimated audience of 333,529 people in United States.

#482among TV Channel in United States#8331in Movies & TV

The average CTV News fan in United States is 38.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Sustainable energy, Renewable energy, Seattle Mariners, with strongest over-indexing on Sustainable energy (7.89× the country average).

Demographically, the CTV News audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CTV News fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CTV News profile in United States.

Audience size
334K
in United States
Gender
59.3%♀
40.7% male
Age
38.2
average years
Country rank
#45773
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CTV News

59.3% are female, 40.7% are male, average age 38.2.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for CTV News audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.2
Estimated audience size333,529
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the CTV News audience in United States
Age bracketShare%
16-1930%
20-2913%
30-3914%
40-4919%
50+23%
Fig. 04

Worldwide distribution

4.8%

of the worldwide CTV News audience comes from United States.

Worldwide audience distribution share by country for CTV News
CountryShare
Canada85.7%
United States4.8%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CTV News audience in United States is strongest.

Fig. 05

Top regions by affinity

CTV News fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K4.08×
02Florida~70K3.08×
03Vermont~1K2.33×
04Arizona~20K2.30×
05Michigan~20K1.95×
06Alaska~1K1.86×
07North Dakota~1K1.76×
08Montana~2K1.70×
09Maine~2K1.69×
10Washington~10K1.46×
11New York~30K1.38×
12Wyoming<1K1.31×
13Washington, District of Columbia~1K1.27×
14Nevada~4K1.24×
15South Carolina~6K1.22×
16Idaho~2K1.18×
17Oregon~4K1.09×
18New Hampshire~1K1.06×
19Kansas~2K0.89×
20California~30K0.78×
21Ohio~8K0.75×
22Massachusetts~5K0.73×
23West Virginia~1K0.72×
24Virginia~6K0.71×
25North Carolina~7K0.70×
26Delaware<1K0.70×
27Tennessee~5K0.69×
28New Mexico~1K0.68×
29Connecticut~2K0.67×
30Rhode Island<1K0.67×
31Texas~20K0.66×
32Illinois~7K0.66×
33Minnesota~3K0.66×
34Georgia~7K0.65×
35Mississippi~2K0.63×
36Pennsylvania~7K0.62×
37New Jersey~5K0.62×
38Nebraska~1K0.62×
39Louisiana~3K0.61×
40Kentucky~3K0.61×
41Utah~2K0.61×
42Maryland~3K0.60×
43Indiana~4K0.58×
44Iowa~2K0.58×
45Colorado~3K0.56×
46Arkansas~1K0.54×
47Wisconsin~3K0.52×
48Oklahoma~2K0.52×
49Missouri~3K0.51×
50Alabama~2K0.50×
Fig. 06

Affinity by region

Affinity by region — CTV News, United States
0.50×1.00×4.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CTV News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CTV News audience
#·InterestCategoryAffinity×
01San Jose SharksSports13.28×
02Florida PanthersSports13.28×
03New York IslandersSports13.28×
04Columbus Blue JacketsSports13.28×
05Air CanadaTravel & Leisure12.48×
06Anaheim DucksSports11.91×
07Sidney CrosbySports10.52×
08Ice Hockey World ChampionshipsSports10.28×
09Sustainable energyHome & Garden7.89×
10World SeriesSports7.31×
11Seattle MarinersSports7.16×
12Renewable energyBusiness & Career6.04×
13Tabloid (newspaper format)Literature5.51×
14Weather forecastingHome & Garden5.11×
15FedExBusiness & Career5.03×
16QVCMovies & TV4.51×
17Aaron RodgersSports4.46×
18Mortgage loansBusiness & Career3.20×
19PinterestInternet & Social Media2.34×
20AirbnbTravel & Leisure2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CTV News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CTV News audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.66×
IndividualismJOY2.01×
Family OrientationCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CTV News audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CTV News have in United States?

CTV News has an estimated audience of 333,529 people in United States, concentrated in Florida and California.

02

What is the gender split and age of CTV News fans?

59.3% of CTV News fans are female, 40.7% are male, with an average age of 38.2 years.

03

Which brands do CTV News fans like most?

CTV News fans show strongest brand affinity for Sustainable energy (7.89×), Renewable energy (6.04×), and Seattle Mariners (7.16×) over the country average.

04

Where do CTV News fans live in United States?

CTV News fans in United States are most concentrated in Florida (reach ~70K), California (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do CTV News fans also like?

Beyond CTV News itself, the audience over-indexes on Renewable energy (6.04×), Seattle Mariners (7.16×), FedEx (5.03×), and San Jose Sharks (13.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See CTV News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CTV News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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