CTV News Audience in United States

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CTV News has an estimated audience of 335,071 people in United States. 59.3% are female, 40.7% are male, average age 38.2. Top regions: Florida, California, New York. Top brand affinities: Aaron Rodgers, Autism Awareness, Diabetes mellitus awareness, Florida Panthers, Capital One.

The average CTV News fan in United States is 38.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Aaron Rodgers, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Aaron Rodgers (10.01× the country average). Demographically, the CTV News audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CTV News fans

Demographic split for CTV News audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.2
Estimated audience size335,071

Audience persona

The typical CTV News fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for CTV News in United States
RegionReachAffinity
Florida83,3173.67×
California28,7160.78×
New York25,2831.35×
Michigan18,5442.12×
Texas17,0440.59×
Arizona17,0442.49×
Washington10,3561.54×
Ohio8,1520.79×
South Carolina7,3541.46×
Hawaii7,2305.02×
Illinois6,4710.58×
Virginia6,4700.79×
Pennsylvania6,1530.55×
North Carolina5,2170.52×
Georgia4,9750.48×
Nevada4,4841.38×
New Jersey4,3260.51×
Massachusetts4,2330.64×
Oregon4,1641.08×
Tennessee3,5230.52×
Maryland3,2050.56×
Minnesota3,1050.65×
Indiana2,8260.46×
Maine2,5902.16×
Kentucky2,4510.58×
Colorado2,3820.45×
Wisconsin2,3250.46×
Louisiana2,2770.53×
Connecticut1,9640.58×
Idaho1,9441.16×
Utah1,8510.62×
Missouri1,7710.33×
Montana1,7611.89×
Vermont1,6192.75×
New Hampshire1,5341.16×
Alaska1,4011.95×
Washington, District of Columbia1,3791.37×
North Dakota1,3461.96×
Kansas1,2300.47×
Iowa1,1200.41×
Alabama1,0190.22×
New Mexico8670.52×
Oklahoma7290.2×
Arkansas6780.25×
West Virginia5490.35×
Mississippi5450.2×
South Dakota4940.64×
Nebraska3850.23×
Rhode Island3150.3×
Wyoming2980.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CTV News audience
BrandAffinityCategory
Aaron Rodgers10.01×Sports
Autism Awareness11.72×Health
Diabetes mellitus awareness7.86×Health
Florida Panthers13.28×Sports
Capital One3.77×Business & Career
Singer-songwriter3.7×Music & Radio
Microblogging8.04×Technology & Electronics
Google Maps3.45×Internet & Social Media
Air Canada12.32×Travel & Leisure
San Jose Sharks13.28×Sports
Income tax8.38×Business & Career
Indeed.com2.78×Business & Career
New York Islanders13.28×Sports
Kia Sportage13.28×Cars & Mobility
Toronto Maple Leafs11.41×Sports
Columbus Blue Jackets13.28×Sports
Seattle Mariners4.65×Sports
New Jersey Devils13.28×Sports
Fox News Channel1.67×Movies & TV
Enterprise Rent-A-Car3.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CTV News audience
TraitClusterScore
SustainabilityBALANCE1.91
Risk AppetiteTHRILL1.53
IndividualismJOY1.48
TravellingTHRILL1.42
Early Adopter MentalityPOWER1.39
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for CTV News
CountryShare
Canada85.9%
United States4.8%
China1.3%

See CTV News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CTV News have in United States?

CTV News has an estimated audience of 335,071 people in United States, concentrated in Florida and California.

What is the gender split and age of CTV News fans?

59.3% of CTV News fans are female, 40.7% are male, with an average age of 38.2 years.

Which brands do CTV News fans like most?

CTV News fans show strongest brand affinity for Aaron Rodgers (10.01×), Autism Awareness (11.72×), and Diabetes mellitus awareness (7.86×) over the country average.

Where do CTV News fans live in United States?

CTV News fans in United States are most concentrated in Florida (reach 83,317), California (reach 28,716), and New York (reach 25,283). These three regions account for the largest share of the active audience.

What other brands do CTV News fans also like?

Beyond CTV News itself, the audience over-indexes on Autism Awareness (11.72×), Diabetes mellitus awareness (7.86×), Florida Panthers (13.28×), and Capital One (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CTV News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.