Ice Hockey World Championships Audience in United States
Ice Hockey World Championships has an estimated audience of 5,206,338 people in United States. 34.8% are female, 65.2% are male, average age 33.2. Top brand affinities: Max Verstappen, Scott Hamilton (figure skater), Ayrton Senna, Connor McDavid, Daniel Ricciardo.
Top brand affinities include Max Verstappen, Scott Hamilton (figure skater), Ayrton Senna, with strongest over-indexing on Max Verstappen (81.11× the country average). Demographically, the Ice Hockey World Championships audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of Ice Hockey World Championships fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 33.2 |
| Estimated audience size | 5,206,338 |
Audience persona
The typical Ice Hockey World Championships fan in United States is more male, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 81.11× | Sports |
| Scott Hamilton (figure skater) | 158.67× | Sports |
| Ayrton Senna | 124.09× | Sports |
| Connor McDavid | 60.71× | Sports |
| Daniel Ricciardo | 90.55× | Sports |
| Toronto Maple Leafs | 39.7× | Sports |
| Fernando Alonso | 66.62× | Sports |
| Sergio Pérez | 93.39× | Sports |
| Valtteri Bottas | 96.76× | Sports |
| Minnesota Wild | 20× | Sports |
| Stuttgart | 18.93× | Travel & Leisure |
| Kimi Räikkönen | 87.18× | Sports |
| Kontinental Hockey League | 65.05× | Sports |
| Winnipeg Jets | 29.65× | Sports |
| Ottawa Senators | 35.69× | Sports |
| Serial (podcast) | 20× | Music & Radio |
| Light truck | 16.89× | Cars & Mobility |
| Google Maps | 5.23× | Internet & Social Media |
| Carolina Hurricanes | 20× | Sports |
| AAA (band) | 10.17× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.98 |
| Sports Activity | POWER | 1.45 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
| Risk Appetite | THRILL | 1.24 |
| Pet Ownership | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| Denmark | 12.6% |
| Canada | 11.8% |
See Ice Hockey World Championships audiences in other countries
- Ice Hockey World Championships — Germany
- Ice Hockey World Championships — United Kingdom
- Ice Hockey World Championships — France
- Ice Hockey World Championships — Italy
- Ice Hockey World Championships — Spain
- Ice Hockey World Championships — Brazil
- Ice Hockey World Championships — Japan
- Ice Hockey World Championships — South Korea
- Ice Hockey World Championships — India
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ice Hockey World Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.