Rascasse Audience Intelligence

Ice Hockey World Championships Audience in United States

A data profile of the people who buy, follow and care about Ice Hockey World Championships in United States — modelled from more than twelve digital signal sources. Ice Hockey World Championships has an estimated audience of 5,206,338 people in United States.

#15among Ice hockey in United States#68among Event in United States#551in Sports

The average Ice Hockey World Championships fan in United States is 33.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Max Verstappen, Scott Hamilton (figure skater), Ayrton Senna, with strongest over-indexing on Max Verstappen (81.11× the country average).

Demographically, the Ice Hockey World Championships audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice Hockey World Championships fan in United States is more male, around 33.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice Hockey World Championships profile in United States.

Audience size
5.2M
in United States
Gender
34.8%♀
65.2% male
Age
33.2
average years
Country rank
#6436
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice Hockey World Championships fans

34.8% are female, 65.2% are male, average age 33.2.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Ice Hockey World Championships audience in United States
MetricValue
Female34.8%
Male65.2%
Average age33.2
Estimated audience size5,206,338
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Ice Hockey World Championships audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Ice Hockey World Championships audience comes from United States.

Worldwide audience distribution share by country for Ice Hockey World Championships
CountryShare
Canada56.8%
Finland17.5%
Sweden13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice Hockey World Championships audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice Hockey World Championships fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K1.96×
02Massachusetts~200K1.86×
03Pennsylvania~300K1.49×
04New Hampshire~30K1.44×
05North Dakota~10K1.39×
06Vermont~10K1.37×
07New York~400K1.35×
08Maine~20K1.27×
09Michigan~200K1.25×
10Alaska~10K1.24×
11Colorado~100K1.20×
12Montana~20K1.17×
13Rhode Island~20K1.16×
14New Jersey~100K1.11×
15Wisconsin~90K1.11×
16Florida~400K1.09×
17Illinois~200K1.09×
18Connecticut~60K1.09×
19Idaho~30K1.07×
20Nevada~50K1.02×
21Washington, District of Columbia~20K1.01×
22Delaware~10K0.98×
23South Dakota~10K0.98×
24Missouri~80K0.96×
25Utah~40K0.94×
26California~500K0.92×
27West Virginia~20K0.92×
28Hawaii~20K0.92×
29Nebraska~20K0.90×
30New Mexico~20K0.88×
31Maryland~80K0.87×
32Mississippi~40K0.87×
33North Carolina~100K0.86×
34Virginia~100K0.86×
35Washington~90K0.86×
36Arkansas~40K0.86×
37Iowa~40K0.85×
38Oregon~50K0.84×
39Kansas~30K0.84×
40Arizona~90K0.83×
41South Carolina~60K0.83×
42Oklahoma~50K0.82×
43Louisiana~50K0.81×
44Ohio~100K0.80×
45Kentucky~50K0.80×
46Alabama~60K0.78×
47Tennessee~80K0.77×
48Indiana~70K0.76×
49Georgia~100K0.68×
50Texas~200K0.55×
Fig. 06

Affinity by region

Affinity by region — Ice Hockey World Championships, United States
0.55×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice Hockey World Championships audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice Hockey World Championships audience
#·InterestCategoryAffinity×
01Scott Hamilton (figure skater)Sports158.67×
02Ayrton SennaSports124.09×
03Valtteri BottasSports96.76×
04Sergio PérezSports93.39×
05Daniel RicciardoSports90.55×
06Max VerstappenSports81.11×
07Fernando AlonsoSports66.62×
08Kontinental Hockey LeagueSports65.05×
09Connor McDavidSports60.71×
10Toronto Maple LeafsSports39.70×
11Ottawa SenatorsSports35.69×
12Winnipeg JetsSports29.65×
13Ice hockey equipmentSports29.02×
14Minnesota WildSports20.00×
15Carolina HurricanesSports20.00×
16Serial (podcast)Music & Radio20.00×
17StuttgartTravel & Leisure18.93×
18Light truckCars & Mobility16.89×
19AAA (band)Music & Radio10.17×
20Google MapsInternet & Social Media5.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice Hockey World Championships audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice Hockey World Championships audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.76×
MindfulnessBALANCE1.69×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice Hockey World Championships audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
ExtroversionTHRILL0.82×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice Hockey World Championships have in United States?

Ice Hockey World Championships has an estimated audience of 5,206,338 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ice Hockey World Championships fans?

34.8% of Ice Hockey World Championships fans are female, 65.2% are male, with an average age of 33.2 years.

03

Which brands do Ice Hockey World Championships fans like most?

Ice Hockey World Championships fans show strongest brand affinity for Max Verstappen (81.11×), Scott Hamilton (figure skater) (158.67×), and Ayrton Senna (124.09×) over the country average.

04

Where do Ice Hockey World Championships fans live in United States?

Ice Hockey World Championships fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ice Hockey World Championships fans also like?

Beyond Ice Hockey World Championships itself, the audience over-indexes on Scott Hamilton (figure skater) (158.67×), Ayrton Senna (124.09×), Connor McDavid (60.71×), and Daniel Ricciardo (90.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Ice Hockey World Championships audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice Hockey World Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →