Serial (podcast) Audience in United States

Serial (podcast) logo

Serial (podcast) has an estimated audience of 4,451,666 people in United States. Top regions: California, Texas, New York. Top brand affinities: Product design, Voter registration, The Devil's Rejects, Natural rubber, Collectable.

Serial (podcast) fans in United States are concentrated in California, with strong brand affinity for Product design. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Voter registration, The Devil's Rejects, with strongest over-indexing on Product design (4.69× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Podcast

Demographics of Serial (podcast) fans

Demographic split for Serial (podcast) audience in United States
MetricValue
Estimated audience size4,451,666

Audience persona

The typical Serial (podcast) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Serial (podcast) in United States
RegionReachAffinity
California547,2351.12×
Texas348,2730.91×
New York285,1841.15×
Florida221,9310.74×
Illinois159,7211.08×
Pennsylvania143,1550.96×
North Carolina135,0721.01×
Ohio128,6110.94×
Virginia128,0311.18×
Georgia119,2540.87×
Washington108,6671.22×
Massachusetts108,2131.23×
Michigan105,3680.91×
New Jersey97,3830.86×
Maryland96,2781.26×
Arizona88,3390.97×
Colorado87,0271.24×
Tennessee84,5980.95×
Minnesota76,3341.2×
Indiana73,2700.9×
Oregon70,0961.37×
Missouri69,0530.96×
Wisconsin67,6761.01×
Alabama63,6271.02×
South Carolina54,6120.82×
Kentucky53,7440.96×
Louisiana51,4210.9×
Connecticut47,7891.07×
Oklahoma46,3060.94×
Utah41,3721.04×
Nevada40,5920.94×
Iowa35,7040.97×
Kansas33,8860.97×
Arkansas31,4840.86×
Mississippi28,5330.78×
Washington, District of Columbia22,5471.69×
Idaho21,1670.95×
Nebraska20,1200.9×
Maine19,0501.19×
New Hampshire18,1271.03×
New Mexico18,1200.81×
West Virginia16,7590.81×
Hawaii14,7840.77×
Rhode Island13,3800.94×
Montana12,6251.02×
Vermont10,9521.4×
Delaware10,1360.83×
Alaska9,1960.97×
South Dakota8,7530.85×
North Dakota6,5000.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serial (podcast) audience
BrandAffinityCategory
Product design4.69×Business & Career
Voter registration11.13×Politics & Society
The Devil's Rejects20×Movies & TV
Natural rubber2.4×Cars & Mobility
Collectable1.58×Kids & Family
Israel2.05×Travel & Leisure
UK garage4.5×Music & Radio
Academy Award for Best Original Score13.88×Movies & TV
Electrolyte3.74×Health
Jesse Plemons2.66×Movies & TV
Elsword12.54×Games
Bridget Jones: The Edge of Reason15.71×Movies & TV
Necktie3.83×Fashion & Accessoires
Google Photos1.8×Technology & Electronics
Nebraska Cornhuskers football2.57×Sports
Lulu 黃路梓茵1.83×Movies & TV
Home staging3.46×Home & Garden
Edvard Grieg15.25×Literature
Kansas1.55×Travel & Leisure
Pro-Ject2.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serial (podcast) audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.91
Community OrientationOPEN2.05
SustainabilityBALANCE1.88
Risk AppetiteTHRILL1.73
Design AffinityPREMIUM1.67
Pet OwnershipJOY1.66

Worldwide distribution

Worldwide audience distribution share by country for Serial (podcast)
CountryShare
India55.1%
Poland16.8%
United States12.3%

See Serial (podcast) audiences in other countries

More Music & Radio audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Serial (podcast). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.