Rascasse Audience Intelligence

Serial (podcast) Audience in United States

A data profile of the people who buy, follow and care about Serial (podcast) in United States — modelled from more than twelve digital signal sources. Serial (podcast) has an estimated audience of 4,711,836 people in United States.

#9among Podcast in United States#622in Music & Radio

Serial (podcast) fans in United States are concentrated in California, with strong brand affinity for International education.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Max Verstappen, Ice Hockey World Championships, with strongest over-indexing on International education (53.68× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serial (podcast) fan in United States shows strong Community Orientation tendencies and a notable affinity for International education.

Category: Music & Radio · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serial (podcast) profile in United States.

Audience size
4.7M
in United States
Country rank
#7036
Podcast in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serial (podcast) fans

Fig. 02

Gender split

Demographic split for Serial (podcast) audience in United States
MetricValue
Estimated audience size4,711,836
Fig. 04

Worldwide distribution

13.1%

of the worldwide Serial (podcast) audience comes from United States.

Worldwide audience distribution share by country for Serial (podcast)
CountryShare
India53.4%
Poland17.3%
United States13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serial (podcast) audience in United States is strongest.

Fig. 05

Top regions by affinity

Serial (podcast) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.58×
02Vermont~10K1.37×
03Oregon~70K1.31×
04Maryland~90K1.19×
05Massachusetts~100K1.17×
06Colorado~80K1.17×
07Maine~20K1.17×
08Washington~100K1.16×
09Minnesota~70K1.13×
10Virginia~100K1.09×
11California~500K1.06×
12Kansas~40K1.06×
13New York~300K1.05×
14Connecticut~50K1.05×
15Montana~10K1.05×
16Utah~40K1.04×
17New Hampshire~20K1.04×
18Kentucky~60K1.03×
19Illinois~200K1.02×
20Wisconsin~70K1.02×
21Missouri~70K1.01×
22Alabama~60K1.01×
23Iowa~40K0.99×
24Idaho~20K0.98×
25Alaska~9K0.98×
26Rhode Island~10K0.97×
27North Carolina~100K0.96×
28Pennsylvania~100K0.95×
29Oklahoma~50K0.95×
30Tennessee~80K0.94×
31South Dakota~10K0.94×
32Ohio~100K0.93×
33Louisiana~50K0.93×
34Nebraska~20K0.92×
35West Virginia~20K0.92×
36Arizona~80K0.91×
37Indiana~70K0.91×
38Georgia~100K0.90×
39Michigan~100K0.90×
40Nevada~40K0.90×
41North Dakota~8K0.90×
42Arkansas~30K0.89×
43Texas~300K0.86×
44South Carolina~60K0.86×
45New Mexico~20K0.86×
46Delaware~10K0.86×
47New Jersey~100K0.85×
48Mississippi~30K0.84×
49Hawaii~20K0.78×
50Florida~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Serial (podcast), United States
0.73×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serial (podcast) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serial (podcast) audience
#·InterestCategoryAffinity×
01International educationBusiness & Career53.68×
02Lego MindstormsKids & Family31.65×
03Lego NinjagoKids & Family22.77×
04DermalogicaBeauty & Wellness22.67×
05Max VerstappenSports20.00×
06Ice Hockey World ChampionshipsSports20.00×
07Impulse purchaseShopping18.55×
08Online dating serviceInternet & Social Media9.94×
09SnappedMovies & TV8.68×
10BritpopMusic & Radio7.44×
11RadioTechnology & Electronics6.23×
12Rick and MortyMovies & TV5.95×
13True DetectiveMovies & TV5.59×
14DC ComicsLiterature4.90×
15ActivismPolitics & Society3.92×
16Digital photographyBusiness & Career3.70×
17IKEAHome & Garden3.25×
18PodcastMusic & Radio3.22×
19Trader Joe'sShopping2.87×
20AirbnbTravel & Leisure2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serial (podcast) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serial (podcast) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.95×
Pet OwnershipJOY1.99×
SustainabilityBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serial (podcast) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.93×
CreativityOPEN0.94×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Serial (podcast). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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