Lego Mindstorms Audience in United States

Lego Mindstorms logo

Lego Mindstorms has an estimated audience of 462,721 people in United States. 52.6% are female, 47.4% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Lego Harry Potter, Yu-Gi-Oh! Trading Card Game, Lego Duplo, Lego Space, Lego Friends.

The average Lego Mindstorms fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lego Harry Potter, Yu-Gi-Oh! Trading Card Game, Lego Duplo, with strongest over-indexing on Lego Harry Potter (261.43× the country average). Demographically, the Lego Mindstorms audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Lego Mindstorms fans

Demographic split for Lego Mindstorms audience in United States
MetricValue
Female52.6%
Male47.4%
Average age35.7
Estimated audience size462,721

Audience persona

The typical Lego Mindstorms fan in United States is balanced, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lego Harry Potter.

Top regions in United States

Top regions ranked by reach for Lego Mindstorms in United States
RegionReachAffinity
California68,5511.35×
Texas41,3771.04×
New York27,6761.07×
Florida24,1720.77×
Washington16,9391.82×
Pennsylvania15,7371.01×
Illinois15,3551×
Michigan14,9711.24×
Massachusetts13,5191.48×
Ohio13,2670.93×
North Carolina13,2540.95×
Virginia13,1011.16×
Georgia12,2480.86×
New Jersey11,4910.98×
Colorado9,9411.36×
Maryland9,1241.15×
Arizona8,9870.95×
Indiana7,7230.91×
Minnesota7,5101.13×
Wisconsin7,4451.07×
Utah7,3601.78×
Tennessee7,3120.79×
Oregon7,2501.37×
Missouri6,5000.87×
Connecticut5,0661.09×
South Carolina4,7040.68×
Alabama4,6600.72×
Kentucky4,4900.77×
Oklahoma4,3160.84×
Kansas4,0051.1×
Iowa3,7670.99×
Louisiana3,5760.6×
Nevada3,3440.75×
Idaho2,9581.27×
Arkansas2,8160.74×
Nebraska2,2370.96×
New Hampshire2,1881.2×
Mississippi2,0340.53×
Maine1,8631.12×
New Mexico1,8500.8×
Hawaii1,5500.78×
Montana1,3591.06×
Washington, District of Columbia1,3460.97×
West Virginia1,2500.58×
Rhode Island1,2430.84×
Alaska1,1691.18×
Vermont9171.13×
South Dakota8720.82×
North Dakota8160.86×
Delaware7790.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Mindstorms audience
BrandAffinityCategory
Lego Harry Potter261.43×Movies & TV
Yu-Gi-Oh! Trading Card Game63.1×Games
Lego Duplo208.27×Kids & Family
Lego Space312.58×Kids & Family
Lego Friends268.52×Kids & Family
Lego Toy Story249.11×Kids & Family
Jenna Ortega26.21×Movies & TV
Lego minifigure109.56×Kids & Family
Legoland48.11×Travel & Leisure
Wolverine (comic book)50.37×Literature
Andor37.53×Movies & TV
Lego Minifigures (theme)103.09×Kids & Family
Lego Creator166.88×Kids & Family
Mangaka37.73×Literature
Superman6.54×Movies & TV
Lego City93.22×Kids & Family
Pokémon (video game series)17.31×Games
Government19.98×Politics & Society
Zootopia27.27×Movies & TV
Harry Potter7.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Mindstorms audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.15
Price SensitivityPREMIUM2.55
Family OrientationCONSERVATISM1.53
Early Adopter MentalityPOWER1.28
Social Media UsageJOY1.26
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Lego Mindstorms
CountryShare
United States22.1%
United Kingdom11.6%
Germany10.4%

See Lego Mindstorms audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Lego Mindstorms have in United States?

Lego Mindstorms has an estimated audience of 462,721 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Mindstorms fans?

52.6% of Lego Mindstorms fans are female, 47.4% are male, with an average age of 35.7 years.

Which brands do Lego Mindstorms fans like most?

Lego Mindstorms fans show strongest brand affinity for Lego Harry Potter (261.43×), Yu-Gi-Oh! Trading Card Game (63.1×), and Lego Duplo (208.27×) over the country average.

Where do Lego Mindstorms fans live in United States?

Lego Mindstorms fans in United States are most concentrated in California (reach 68,551), Texas (reach 41,377), and New York (reach 27,676). These three regions account for the largest share of the active audience.

What other brands do Lego Mindstorms fans also like?

Beyond Lego Mindstorms itself, the audience over-indexes on Yu-Gi-Oh! Trading Card Game (63.1×), Lego Duplo (208.27×), Lego Space (312.58×), and Lego Friends (268.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Mindstorms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.