Lego Duplo Audience in United States

Lego Duplo logo

Lego Duplo has an estimated audience of 639,909 people in United States. 53.8% are female, 46.2% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Lego Harry Potter, Lego Marvel Super Heroes, Lego Friends, Codecademy, Lego City.

The average Lego Duplo fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lego Harry Potter, Lego Marvel Super Heroes, Lego Friends, with strongest over-indexing on Lego Harry Potter (171.82× the country average). Demographically, the Lego Duplo audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Lego Duplo fans

Demographic split for Lego Duplo audience in United States
MetricValue
Female53.8%
Male46.2%
Average age34.4
Estimated audience size639,909

Audience persona

The typical Lego Duplo fan in United States is balanced, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lego Harry Potter.

Top regions in United States

Top regions ranked by reach for Lego Duplo in United States
RegionReachAffinity
California93,1631.32×
Texas54,7451×
New York44,6281.25×
Florida38,4650.89×
Ohio34,0521.73×
Pennsylvania26,2511.22×
Illinois25,2651.19×
New Jersey22,1351.36×
North Carolina20,9851.09×
Virginia18,3041.17×
Georgia18,1850.92×
Michigan18,0031.08×
Washington16,0111.25×
Massachusetts15,6611.24×
Tennessee14,0421.09×
Indiana12,4271.06×
Maryland12,1341.1×
Arizona11,9960.92×
Wisconsin10,5081.09×
Missouri10,0550.97×
Minnesota9,9391.08×
Kentucky9,2571.15×
South Carolina8,8340.92×
Colorado8,3440.83×
Alabama8,2890.93×
Connecticut8,1861.28×
Utah7,0631.23×
Oregon6,9900.95×
Oklahoma6,5870.93×
Louisiana6,0520.73×
Iowa5,2080.99×
Nevada5,0310.81×
Arkansas4,8870.93×
Kansas4,5180.9×
Idaho3,4951.09×
Mississippi3,3500.64×
Nebraska3,0770.96×
West Virginia2,9110.98×
New Hampshire2,9031.15×
Hawaii2,4660.9×
Maine2,3611.03×
New Mexico2,2200.69×
Rhode Island1,8070.89×
Delaware1,7220.98×
Washington, District of Columbia1,3180.69×
South Dakota1,2250.83×
North Dakota1,2170.93×
Montana1,1650.66×
Vermont9110.81×
Alaska9010.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Duplo audience
BrandAffinityCategory
Lego Harry Potter171.82×Movies & TV
Lego Marvel Super Heroes115.02×Kids & Family
Lego Friends179.01×Kids & Family
Codecademy35.09×Internet & Social Media
Lego City83.64×Kids & Family
Samurai Jack67.9×Movies & TV
Bionicle107.8×Kids & Family
Lego Ninjago52.59×Kids & Family
Bubble Guppies30.66×Movies & TV
Lego Batman36.48×Kids & Family
Curious George (TV series)22.81×Movies & TV
Legoland Windsor Resort93.12×Travel & Leisure
Codename: Kids Next Door23.3×Movies & TV
Lego8.74×Kids & Family
Avengers (band)20×Music & Radio
Figurine20×Arts & Culture
Uno (card game)17.33×Games
Developmental psychology5.28×Health
PBS Kids11.18×Movies & TV
Dollar Tree3.33×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Duplo audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.24
Price SensitivityPREMIUM2.03
Family OrientationCONSERVATISM1.82
Need for SecurityCONSERVATISM1.63
Convenience OrientationPREMIUM1.28
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Lego Duplo
CountryShare
Germany12.4%
United States11.4%
Poland7.4%

See Lego Duplo audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Lego Duplo have in United States?

Lego Duplo has an estimated audience of 639,909 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Duplo fans?

53.8% of Lego Duplo fans are female, 46.2% are male, with an average age of 34.4 years.

Which brands do Lego Duplo fans like most?

Lego Duplo fans show strongest brand affinity for Lego Harry Potter (171.82×), Lego Marvel Super Heroes (115.02×), and Lego Friends (179.01×) over the country average.

Where do Lego Duplo fans live in United States?

Lego Duplo fans in United States are most concentrated in California (reach 93,163), Texas (reach 54,745), and New York (reach 44,628). These three regions account for the largest share of the active audience.

What other brands do Lego Duplo fans also like?

Beyond Lego Duplo itself, the audience over-indexes on Lego Marvel Super Heroes (115.02×), Lego Friends (179.01×), Codecademy (35.09×), and Lego City (83.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Duplo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.