Rascasse Audience Intelligence

Lego Duplo Target Market in United States

A data profile of the people who buy, follow and care about Lego Duplo in United States — modelled from more than twelve digital signal sources. Lego Duplo has an estimated audience of 642,334 people in United States.

#21among Toys in United States#3249among Brand in United States#518in Kids & Family

The average Lego Duplo fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lego Harry Potter, Lego Marvel Super Heroes, Lego Friends, with strongest over-indexing on Lego Harry Potter (171.82× the country average).

Demographically, the Lego Duplo audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lego Duplo fan in United States is balanced, around 34.4 years old, with strong Family Orientation tendencies and a notable affinity for Lego Harry Potter.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Duplo profile in United States.

Audience size
642K
in United States
Gender
53.8%♀
46.2% male
Age
34.4
average years
Country rank
#31524
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lego Duplo

53.8% are female, 46.2% are male, average age 34.4.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Lego Duplo audience in United States
MetricValue
Female53.8%
Male46.2%
Average age34.4
Estimated audience size642,334
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Lego Duplo audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3924%
40-4916%
50+9%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Lego Duplo audience comes from United States.

Worldwide audience distribution share by country for Lego Duplo
CountryShare
Germany12.0%
United States11.2%
Poland7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Duplo audience in United States is strongest.

Fig. 05

Top regions by affinity

Lego Duplo customers by region in United States
#RegionReachAffinity×
01Ohio~30K1.45×
02New Jersey~20K1.33×
03California~90K1.26×
04New York~40K1.21×
05Utah~7K1.21×
06Connecticut~8K1.20×
07Massachusetts~20K1.19×
08Washington~20K1.17×
09Pennsylvania~20K1.16×
10New Hampshire~3K1.15×
11Illinois~20K1.12×
12Kentucky~9K1.12×
13Indiana~10K1.10×
14Michigan~20K1.09×
15Virginia~20K1.09×
16Maryland~10K1.06×
17West Virginia~3K1.06×
18Tennessee~10K1.05×
19Minnesota~10K1.05×
20Iowa~6K1.05×
21Idaho~3K1.05×
22North Carolina~20K1.04×
23Wisconsin~10K1.04×
24Maine~2K1.02×
25Delaware~2K1.01×
26Kansas~5K1.00×
27Nebraska~3K1.00×
28North Dakota~1K0.99×
29Missouri~10K0.98×
30South Dakota~1K0.98×
31Oregon~7K0.97×
32Arkansas~5K0.97×
33Texas~50K0.96×
34Rhode Island~2K0.96×
35Vermont~1K0.95×
36Alabama~8K0.94×
37Hawaii~3K0.94×
38Alaska~1K0.93×
39Arizona~10K0.92×
40South Carolina~9K0.91×
41Oklahoma~6K0.91×
42Montana~2K0.90×
43Florida~40K0.89×
44Georgia~20K0.89×
45Nevada~5K0.87×
46Colorado~8K0.84×
47Louisiana~7K0.81×
48New Mexico~3K0.80×
49Washington, District of Columbia~2K0.80×
50Mississippi~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Lego Duplo, United States
0.79×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Duplo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Duplo audience
#·InterestCategoryAffinity×
01Lego FriendsKids & Family179.01×
02Lego Harry PotterMovies & TV171.82×
03Lego Marvel Super HeroesKids & Family115.02×
04BionicleKids & Family107.80×
05Legoland Windsor ResortTravel & Leisure93.12×
06Lego CityKids & Family83.64×
07Samurai JackMovies & TV67.90×
08Lego NinjagoKids & Family52.59×
09Lego BatmanKids & Family36.48×
10CodecademyInternet & Social Media35.09×
11Bubble GuppiesMovies & TV30.66×
12Codename: Kids Next DoorMovies & TV23.30×
13Curious George (TV series)Movies & TV22.81×
14Avengers (band)Music & Radio20.00×
15FigurineArts & Culture20.00×
16Uno (card game)Games17.33×
17PBS KidsMovies & TV11.18×
18The Children's PlaceKids & Family9.18×
19LegoKids & Family8.74×
20Developmental psychologyHealth5.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Duplo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Duplo audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
Community OrientationOPEN1.74×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Duplo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Risk AppetiteTHRILL0.83×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lego Duplo's target market in United States?

Lego Duplo's target market in United States covers an estimated 642,334 people, concentrated in California and Texas.

02

What is the gender split and age of Lego Duplo customers?

53.8% of the Lego Duplo audience are female, 46.2% are male, with an average age of 34.4 years.

03

Which brands do Lego Duplo fans like most?

Lego Duplo fans show strongest brand affinity for Lego Harry Potter (171.82×), Lego Marvel Super Heroes (115.02×), and Lego Friends (179.01×) over the country average.

04

Where do Lego Duplo fans live in United States?

Lego Duplo fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Duplo fans also like?

Beyond Lego Duplo itself, the audience over-indexes on Lego Marvel Super Heroes (115.02×), Lego Friends (179.01×), Codecademy (35.09×), and Lego City (83.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Duplo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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