Hasbro Audience in United States

Hasbro logo

Hasbro has an estimated audience of 5,563,901 people in United States. 57.2% are female, 42.8% are male, average age 31.5. Top regions: California, Texas, New York. Top brand affinities: Superman, Godzilla, Transformers (comics), Lego, Mattel.

The average Hasbro fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superman, Godzilla, Transformers (comics), with strongest over-indexing on Superman (2.32× the country average). Demographically, the Hasbro audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Hasbro fans

Demographic split for Hasbro audience in United States
MetricValue
Female57.2%
Male42.8%
Average age31.5
Estimated audience size5,563,901

Audience persona

The typical Hasbro fan in United States is more female, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Hasbro in United States
RegionReachAffinity
California660,8921.08×
Texas447,0120.93×
New York310,4871×
Florida309,6770.82×
Massachusetts213,0251.94×
Illinois170,7500.92×
Pennsylvania170,6700.91×
Ohio151,0040.88×
Rhode Island139,3047.87×
Georgia137,8580.8×
North Carolina131,1630.78×
New Jersey130,1350.92×
Michigan121,0940.83×
Washington117,2911.05×
Virginia112,5350.83×
Arizona101,1390.89×
Indiana91,6240.9×
Tennessee91,5050.82×
Missouri79,7110.89×
Maryland76,6400.8×
Wisconsin71,2010.85×
Colorado66,8070.76×
Connecticut66,3511.19×
Kentucky64,9200.93×
South Carolina63,4890.76×
Minnesota60,0110.75×
Alabama59,2590.76×
Oregon58,7440.92×
Oklahoma52,8460.86×
Louisiana49,7070.69×
Nevada47,2330.88×
Utah44,3720.89×
Arkansas40,8480.89×
Iowa37,8910.83×
Kansas36,7430.84×
Mississippi28,3350.62×
West Virginia24,4420.94×
New Hampshire24,4101.11×
New Mexico24,2830.87×
Idaho21,6010.77×
Maine21,2171.06×
Nebraska21,1330.76×
Hawaii16,7430.7×
Washington, District of Columbia12,7910.76×
Delaware11,6770.76×
Montana10,2960.67×
Alaska8,5960.72×
South Dakota7,8780.61×
North Dakota7,3190.64×
Vermont7,1800.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hasbro audience
BrandAffinityCategory
Superman2.32×Movies & TV
Godzilla3×Movies & TV
Transformers (comics)7.02×Literature
Lego3.34×Kids & Family
Mattel6.04×Kids & Family
Infant1.54×Kids & Family
Action figure2.9×Kids & Family
Transformers (toy line)6.52×Kids & Family
Five Below2.21×Shopping
Childbirth1.97×Kids & Family
Hobby Lobby1.52×Home & Garden
Pregnancy1.87×Kids & Family
Play (activity)1.8×Travel & Leisure
PAW Patrol4.16×Movies & TV
Marshalls1.56×Fashion & Accessoires
Offspring1.86×Home & Garden
Nerd2.51×Technology & Electronics
Beetlejuice1.68×Movies & TV
My Little Pony5.62×Kids & Family
Teacher1.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hasbro audience
TraitClusterScore
Early Adopter MentalityPOWER1.69
LGBTQ+ IdentityOPEN1.62
ExtroversionTHRILL1.53
Sports ActivityPOWER1.29
DIY MentalityTHRILL1.23
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Hasbro
CountryShare
United States57.0%
Germany9.6%
Brazil9.1%

See Hasbro audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Hasbro have in United States?

Hasbro has an estimated audience of 5,563,901 people in United States, concentrated in California and Texas.

What is the gender split and age of Hasbro fans?

57.2% of Hasbro fans are female, 42.8% are male, with an average age of 31.5 years.

Which brands do Hasbro fans like most?

Hasbro fans show strongest brand affinity for Superman (2.32×), Godzilla (3×), and Transformers (comics) (7.02×) over the country average.

Where do Hasbro fans live in United States?

Hasbro fans in United States are most concentrated in California (reach 660,892), Texas (reach 447,012), and New York (reach 310,487). These three regions account for the largest share of the active audience.

What other brands do Hasbro fans also like?

Beyond Hasbro itself, the audience over-indexes on Godzilla (3×), Transformers (comics) (7.02×), Lego (3.34×), and Mattel (6.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hasbro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.