My Little Pony Audience in United States

My Little Pony logo

My Little Pony has an estimated audience of 3,688,201 people in United States. 63.5% are female, 36.5% are male, average age 27.6. Top regions: California, Texas, Florida. Top brand affinities: Toys (film), Educational toy, Frozen (2010 American film), Masha and the Bear, Infant clothing.

The average My Little Pony fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toys (film), Educational toy, Frozen (2010 American film), with strongest over-indexing on Toys (film) (80.45× the country average). Demographically, the My Little Pony audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Software

Demographics of My Little Pony fans

Demographic split for My Little Pony audience in United States
MetricValue
Female63.5%
Male36.5%
Average age27.6
Estimated audience size3,688,201

Audience persona

The typical My Little Pony fan in United States is more female, around 27.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Toys (film).

Top regions in United States

Top regions ranked by reach for My Little Pony in United States
RegionReachAffinity
California475,8481.17×
Texas417,4841.32×
Florida277,1791.11×
New York200,2190.97×
Georgia126,5141.11×
Illinois126,0811.03×
North Carolina118,8931.07×
Pennsylvania111,3480.9×
Ohio109,5430.96×
Arizona97,6851.3×
Virginia93,8421.04×
Michigan92,8830.96×
Washington86,1601.16×
New Jersey83,1360.89×
Tennessee81,7561.11×
Indiana74,7421.11×
Massachusetts63,9750.88×
Missouri62,4371.05×
Maryland60,5150.95×
Colorado57,1400.98×
South Carolina54,8280.99×
Oklahoma54,5151.33×
Alabama54,2311.05×
Kentucky50,5231.09×
Wisconsin50,1040.9×
Minnesota49,9720.95×
Oregon48,6071.15×
Louisiana46,8730.99×
Utah40,9671.24×
Nevada40,3101.13×
Iowa34,7641.14×
Connecticut33,9870.92×
Arkansas32,7891.08×
Mississippi31,1511.03×
Kansas29,0211×
New Mexico20,0681.08×
Idaho19,0441.03×
Nebraska18,5951.01×
West Virginia16,7910.98×
Hawaii14,2560.9×
Maine12,8950.98×
New Hampshire11,0650.76×
Rhode Island10,6240.9×
Montana8,5610.84×
Delaware8,3340.82×
Alaska8,0811.02×
Washington, District of Columbia7,0150.63×
South Dakota6,7040.79×
North Dakota6,0550.8×
Vermont4,3760.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for My Little Pony audience
BrandAffinityCategory
Toys (film)80.45×Movies & TV
Educational toy57.77×Kids & Family
Frozen (2010 American film)52.01×Movies & TV
Masha and the Bear81.24×Movies & TV
Infant clothing13.12×Kids & Family
Toys "R" Us28.83×Shopping
Rapunzel (Disney)38.75×Movies & TV
Anna (Disney)49.26×Movies & TV
Babywearing21.62×Kids & Family
Infant bodysuit15.55×Kids & Family
Baby food13.54×Kids & Family
Moana (2016 film)24.33×Movies & TV
Baby toys27.66×Kids & Family
My Little Pony: Friendship Is Magic75.53×Movies & TV
Beauty & the Beast (2012 TV series)34×Movies & TV
Zootopia20.21×Movies & TV
Anthony Ramos24.89×Movies & TV
The Wizarding World of Harry Potter (Universal Orlando Resort)16.75×Travel & Leisure
Jonathan Groff24.89×Movies & TV
Child safety seat15.09×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by My Little Pony audience
TraitClusterScore
Luxury OrientationPREMIUM2.29
ExtroversionTHRILL1.61
MindfulnessBALANCE1.47
Pet OwnershipJOY1.44
Risk AppetiteTHRILL1.42
Urban LifestyleOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for My Little Pony
CountryShare
United States33.4%
Brazil12.7%
United Kingdom6.5%

See My Little Pony audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does My Little Pony have in United States?

My Little Pony has an estimated audience of 3,688,201 people in United States, concentrated in California and Texas.

What is the gender split and age of My Little Pony fans?

63.5% of My Little Pony fans are female, 36.5% are male, with an average age of 27.6 years.

Which brands do My Little Pony fans like most?

My Little Pony fans show strongest brand affinity for Toys (film) (80.45×), Educational toy (57.77×), and Frozen (2010 American film) (52.01×) over the country average.

Where do My Little Pony fans live in United States?

My Little Pony fans in United States are most concentrated in California (reach 475,848), Texas (reach 417,484), and Florida (reach 277,179). These three regions account for the largest share of the active audience.

What other brands do My Little Pony fans also like?

Beyond My Little Pony itself, the audience over-indexes on Educational toy (57.77×), Frozen (2010 American film) (52.01×), Masha and the Bear (81.24×), and Infant clothing (13.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for My Little Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.