Rascasse Audience Intelligence

My Little Pony Target Market in United States

A data profile of the people who buy, follow and care about My Little Pony in United States — modelled from more than twelve digital signal sources. My Little Pony has an estimated audience of 3,766,087 people in United States.

#14among Software in United States#868among Brand in United States#216in Kids & Family

The average My Little Pony fan in United States is 27.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toys (film), Educational toy, Frozen (2010 American film), with strongest over-indexing on Toys (film) (80.45× the country average).

Demographically, the My Little Pony audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical My Little Pony fan in United States is more female, around 27.6 years old, with strong Family Orientation tendencies and a notable affinity for Toys (film).

Category: Kids & Family · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Little Pony profile in United States.

Audience size
3.8M
in United States
Gender
63.5%♀
36.5% male
Age
27.6
average years
Country rank
#8455
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of My Little Pony

63.5% are female, 36.5% are male, average age 27.6.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for My Little Pony audience in United States
MetricValue
Female63.5%
Male36.5%
Average age27.6
Estimated audience size3,766,087
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the My Little Pony audience in United States
Age bracketShare%
16-1957%
20-2919%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

31.3%

of the worldwide My Little Pony audience comes from United States.

Worldwide audience distribution share by country for My Little Pony
CountryShare
United States31.3%
Brazil12.2%
Mexico6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Little Pony audience in United States is strongest.

Fig. 05

Top regions by affinity

My Little Pony customers by region in United States
#RegionReachAffinity×
01Oklahoma~50K1.32×
02Texas~400K1.31×
03Arizona~100K1.27×
04Utah~40K1.21×
05Kentucky~50K1.16×
06Nevada~40K1.15×
07California~500K1.13×
08Oregon~50K1.13×
09Washington~80K1.12×
10Arkansas~30K1.11×
11New Mexico~20K1.11×
12Alaska~9K1.11×
13Missouri~70K1.10×
14Iowa~30K1.10×
15Indiana~70K1.09×
16Alabama~60K1.09×
17Georgia~100K1.08×
18North Carolina~100K1.06×
19Tennessee~80K1.06×
20Idaho~20K1.06×
21Florida~300K1.05×
22Louisiana~50K1.04×
23Mississippi~30K1.04×
24Kansas~30K1.04×
25Virginia~90K1.02×
26Nebraska~20K1.01×
27West Virginia~20K1.01×
28Illinois~100K0.99×
29South Carolina~50K0.98×
30Maine~10K0.98×
31Michigan~90K0.96×
32Ohio~100K0.95×
33Maryland~60K0.94×
34Colorado~50K0.93×
35Connecticut~30K0.93×
36Minnesota~50K0.91×
37Hawaii~10K0.91×
38Rhode Island~10K0.91×
39New York~200K0.90×
40Pennsylvania~100K0.90×
41Wisconsin~50K0.88×
42New Jersey~80K0.87×
43Montana~9K0.86×
44North Dakota~7K0.86×
45South Dakota~7K0.85×
46Delaware~9K0.84×
47Massachusetts~60K0.83×
48New Hampshire~10K0.78×
49Vermont~5K0.74×
50Washington, District of Columbia~7K0.63×
Fig. 06

Affinity by region

Affinity by region — My Little Pony, United States
0.63×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Little Pony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Little Pony audience
#·InterestCategoryAffinity×
01Masha and the BearMovies & TV81.24×
02Toys (film)Movies & TV80.45×
03My Little Pony: Friendship Is MagicMovies & TV75.53×
04Educational toyKids & Family57.77×
05Frozen (2010 American film)Movies & TV52.01×
06Anna (Disney)Movies & TV49.26×
07Rapunzel (Disney)Movies & TV38.75×
08Beauty & the Beast (2012 TV series)Movies & TV34.00×
09Toys "R" UsShopping28.83×
10Baby toysKids & Family27.66×
11Anthony RamosMovies & TV24.89×
12Moana (2016 film)Movies & TV24.33×
13BabywearingKids & Family21.62×
14ZootopiaMovies & TV20.21×
15The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure16.75×
16Infant bodysuitKids & Family15.55×
17Child safety seatKids & Family15.09×
18Baby powderKids & Family14.30×
19Baby foodKids & Family13.54×
20Infant clothingKids & Family13.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Little Pony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Little Pony audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.62×
IndividualismJOY1.43×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Little Pony audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Risk AppetiteTHRILL0.55×
Career OrientationPOWER0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is My Little Pony's target market in United States?

My Little Pony's target market in United States covers an estimated 3,766,087 people, concentrated in California and Texas.

02

What is the gender split and age of My Little Pony customers?

63.5% of the My Little Pony audience are female, 36.5% are male, with an average age of 27.6 years.

03

Which brands do My Little Pony fans like most?

My Little Pony fans show strongest brand affinity for Toys (film) (80.45×), Educational toy (57.77×), and Frozen (2010 American film) (52.01×) over the country average.

04

Where do My Little Pony fans live in United States?

My Little Pony fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do My Little Pony fans also like?

Beyond My Little Pony itself, the audience over-indexes on Educational toy (57.77×), Frozen (2010 American film) (52.01×), Masha and the Bear (81.24×), and Anna (Disney) (49.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for My Little Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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