Rascasse Audience Intelligence

Frozen (2010 American film) Audience in United States

A data profile of the people who buy, follow and care about Frozen (2010 American film) in United States — modelled from more than twelve digital signal sources. Frozen (2010 American film) has an estimated audience of 3,538,199 people in United States.

#357among Movie / TV Show / Series in United States#1073in Movies & TV

Frozen (2010 American film) fans in United States are concentrated in California, with strong brand affinity for Rio 2.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rio 2, My Little Pony, Pitch Perfect, with strongest over-indexing on Rio 2 (415.6× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

The typical Frozen (2010 American film) fan in United States shows strong Tradition tendencies and a notable affinity for Rio 2.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-21.

Section 01

At a glance

The key figures that characterise the Frozen (2010 American film) profile in United States.

Audience size
3.5M
in United States
Country rank
#8899
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frozen (2010 American film) viewers

Fig. 02

Gender split

Demographic split for Frozen (2010 American film) audience in United States
MetricValue
Estimated audience size3,538,199
Fig. 04

Worldwide distribution

27.3%

of the worldwide Frozen (2010 American film) audience comes from United States.

Worldwide audience distribution share by country for Frozen (2010 American film)
CountryShare
United States27.3%
Brazil8.7%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frozen (2010 American film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Frozen (2010 American film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.26×
02Alaska~9K1.16×
03Alabama~60K1.13×
04Louisiana~50K1.13×
05Oklahoma~40K1.13×
06Idaho~20K1.13×
07Arizona~80K1.12×
08Kentucky~50K1.10×
09Arkansas~30K1.09×
10Texas~300K1.08×
11Kansas~30K1.08×
12Missouri~60K1.07×
13Indiana~70K1.05×
14Florida~200K1.04×
15Ohio~100K1.04×
16Iowa~30K1.04×
17California~400K1.03×
18North Dakota~7K1.03×
19Illinois~100K1.02×
20Georgia~100K1.02×
21Mississippi~30K1.02×
22Nebraska~20K1.02×
23Michigan~90K1.01×
24Tennessee~70K1.01×
25Colorado~60K1.01×
26Pennsylvania~100K1.00×
27Washington~70K1.00×
28Wisconsin~50K1.00×
29New Mexico~20K1.00×
30South Dakota~8K1.00×
31Minnesota~50K0.99×
32North Carolina~100K0.98×
33South Carolina~50K0.98×
34Oregon~40K0.97×
35Connecticut~30K0.97×
36West Virginia~20K0.96×
37Massachusetts~70K0.95×
38Maryland~60K0.95×
39New Hampshire~10K0.94×
40New Jersey~80K0.93×
41Virginia~80K0.93×
42Montana~9K0.93×
43New York~200K0.91×
44Nevada~30K0.89×
45Maine~10K0.89×
46Rhode Island~10K0.88×
47Vermont~5K0.88×
48Delaware~9K0.87×
49Hawaii~10K0.83×
50Washington, District of Columbia~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Frozen (2010 American film), United States
0.67×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frozen (2010 American film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frozen (2010 American film) audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV415.60×
02My Little PonyKids & Family52.01×
03Pitch PerfectMovies & TV38.85×
04Die AntwoordMusic & Radio35.45×
05Ellen PompeoMovies & TV30.77×
06ScrabbleGames24.94×
07Nick Jr.Movies & TV24.24×
08Electric toothbrushHealth23.09×
09DreamWorks AnimationMovies & TV20.31×
10Dan StevensMovies & TV20.00×
11Minnie MouseMovies & TV18.25×
12TangledMovies & TV15.64×
13Rami MalekMovies & TV14.89×
14Will PoulterMovies & TV13.85×
15MonstersMovies & TV13.21×
16Jennifer ConnellyMovies & TV12.05×
17ZootopiaMovies & TV9.38×
18Graphic novelLiterature8.84×
19Child developmentBusiness & Career6.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frozen (2010 American film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frozen (2010 American film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
Urban LifestyleOPEN1.42×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frozen (2010 American film) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Design AffinityPREMIUM0.82×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen (2010 American film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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