Nick Jr. Audience in United States

Nick Jr. logo

Nick Jr. has an estimated audience of 7,884,984 people in United States. 71.6% are female, 28.4% are male, average age 36.6. Top regions: New York, Texas, California. Top brand affinities: Celebrity Big Brother, Love Island, Frozen (2010 American film), Scooby-Doo, PAW Patrol.

The average Nick Jr. fan in United States is 36.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Celebrity Big Brother, Love Island, Frozen (2010 American film), with strongest over-indexing on Celebrity Big Brother (38.79× the country average). Demographically, the Nick Jr. audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Nick Jr. fans

Demographic split for Nick Jr. audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.6
Estimated audience size7,884,984

Audience persona

The typical Nick Jr. fan in United States is more female, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Celebrity Big Brother.

Top regions in United States

Top regions ranked by reach for Nick Jr. in United States
RegionReachAffinity
New York888,7192.02×
Texas682,2201.01×
California628,9120.73×
Florida502,0660.94×
Georgia395,1731.63×
New Jersey364,8241.82×
Connecticut306,5363.88×
North Carolina302,9351.28×
Ohio267,1001.1×
Pennsylvania256,7740.97×
Virginia211,3441.1×
Illinois201,9450.77×
Michigan194,3210.94×
Maryland181,9401.34×
Alabama177,1501.61×
Washington156,7980.99×
Tennessee149,6400.95×
Massachusetts140,3270.9×
Missouri139,3481.1×
Louisiana130,1731.28×
Arizona125,7170.78×
Wisconsin120,3631.01×
South Carolina118,4091×
Indiana110,5800.77×
New Hampshire104,0533.35×
Kentucky98,1370.99×
Oklahoma93,2291.06×
Mississippi84,7611.3×
Minnesota71,4550.63×
Oregon67,9830.75×
Arkansas53,8770.83×
Nevada51,8660.68×
Colorado51,2320.41×
Kansas40,5130.65×
Utah37,5190.53×
Iowa35,4310.55×
West Virginia33,6130.92×
Rhode Island30,0241.2×
Nebraska28,3240.72×
Hawaii25,9100.76×
Delaware17,9340.82×
Maine17,2350.61×
New Mexico16,9880.43×
Idaho15,8820.4×
Washington, District of Columbia15,4340.65×
South Dakota14,8020.81×
Alaska12,4610.74×
North Dakota7,5840.47×
Vermont5,1010.37×
Montana4,6800.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Jr. audience
BrandAffinityCategory
Celebrity Big Brother38.79×Movies & TV
Love Island17.08×Movies & TV
Frozen (2010 American film)24.24×Movies & TV
Scooby-Doo6.49×Movies & TV
PAW Patrol13.29×Movies & TV
Masha and the Bear31.41×Movies & TV
Nickelodeon6.09×Movies & TV
Maquillaje Profesional9.89×Beauty & Wellness
Rapunzel (Disney)14.35×Movies & TV
Toys (film)11.56×Movies & TV
My Little Pony12.59×Kids & Family
Jake Paul8.41×Internet & Social Media
Internet celebrity4.62×Internet & Social Media
Anna (Disney)16.54×Movies & TV
Disneyland Resort5.99×Travel & Leisure
Princess Polly7.07×Fashion & Accessoires
Classical ballet9.53×Arts & Culture
Webtoon9.49×Internet & Social Media
Moana (2016 film)8.42×Movies & TV
Friends2.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Jr. audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
ExtroversionTHRILL1.62
LGBTQ+ IdentityOPEN1.54
Price SensitivityPREMIUM1.43
Community OrientationOPEN1.32
Social Media UsageJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Nick Jr.
CountryShare
United States56.9%
United Kingdom10.1%
Brazil7.0%

See Nick Jr. audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Nick Jr. have in United States?

Nick Jr. has an estimated audience of 7,884,984 people in United States, concentrated in New York and Texas.

What is the gender split and age of Nick Jr. fans?

71.6% of Nick Jr. fans are female, 28.4% are male, with an average age of 36.6 years.

Which brands do Nick Jr. fans like most?

Nick Jr. fans show strongest brand affinity for Celebrity Big Brother (38.79×), Love Island (17.08×), and Frozen (2010 American film) (24.24×) over the country average.

Where do Nick Jr. fans live in United States?

Nick Jr. fans in United States are most concentrated in New York (reach 888,719), Texas (reach 682,220), and California (reach 628,912). These three regions account for the largest share of the active audience.

What other brands do Nick Jr. fans also like?

Beyond Nick Jr. itself, the audience over-indexes on Love Island (17.08×), Frozen (2010 American film) (24.24×), Scooby-Doo (6.49×), and PAW Patrol (13.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.