Rascasse Audience Intelligence

Nick Jr. Audience in United States

A data profile of the people who buy, follow and care about Nick Jr. in United States — modelled from more than twelve digital signal sources. Nick Jr. has an estimated audience of 7,892,713 people in United States.

#51among TV Channel in United States#369in Movies & TV

The average Nick Jr. fan in United States is 36.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Celebrity Big Brother, Love Island, Frozen (2010 American film), with strongest over-indexing on Celebrity Big Brother (38.79× the country average).

Demographically, the Nick Jr. audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nick Jr. fan in United States is more female, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Celebrity Big Brother.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nick Jr. profile in United States.

Audience size
7.9M
in United States
Gender
71.6%♀
28.4% male
Age
36.6
average years
Country rank
#4477
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nick Jr.

71.6% are female, 28.4% are male, average age 36.6.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Nick Jr. audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.6
Estimated audience size7,892,713
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Nick Jr. audience in United States
Age bracketShare%
16-1923%
20-2925%
30-3922%
40-4916%
50+15%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Nick Jr. audience comes from United States.

Worldwide audience distribution share by country for Nick Jr.
CountryShare
United States56.9%
United Kingdom10.1%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nick Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Nick Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~300K4.11×
02New Hampshire~100K3.13×
03New York~800K1.87×
04New Jersey~300K1.72×
05Alabama~200K1.62×
06Georgia~400K1.55×
07Mississippi~90K1.46×
08Maryland~200K1.43×
09Louisiana~100K1.32×
10South Dakota~20K1.26×
11North Carolina~300K1.23×
12Rhode Island~30K1.17×
13Ohio~300K1.06×
14Virginia~200K1.05×
15Washington~200K1.03×
16Oklahoma~90K1.03×
17South Carolina~100K1.02×
18Missouri~100K1.00×
19West Virginia~40K0.99×
20Texas~700K0.98×
21Pennsylvania~300K0.98×
22Tennessee~200K0.97×
23Kentucky~100K0.97×
24Wisconsin~100K0.96×
25Michigan~200K0.94×
26Delaware~20K0.94×
27Florida~500K0.92×
28Arkansas~60K0.90×
29Massachusetts~100K0.84×
30Alaska~10K0.81×
31Illinois~200K0.79×
32Indiana~100K0.77×
33Arizona~100K0.75×
34Hawaii~30K0.75×
35Nevada~60K0.74×
36Oregon~70K0.73×
37Maine~20K0.73×
38Nebraska~30K0.72×
39California~600K0.71×
40North Dakota~10K0.69×
41Washington, District of Columbia~20K0.67×
42Kansas~40K0.65×
43Minnesota~70K0.64×
44Iowa~40K0.58×
45Vermont~8K0.57×
46Utah~40K0.54×
47New Mexico~20K0.50×
48Idaho~20K0.49×
49Montana~10K0.49×
50Colorado~50K0.43×
Fig. 06

Affinity by region

Affinity by region — Nick Jr., United States
0.43×1.00×4.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nick Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nick Jr. audience
#·InterestCategoryAffinity×
01Celebrity Big BrotherMovies & TV38.79×
02Masha and the BearMovies & TV31.41×
03Frozen (2010 American film)Movies & TV24.24×
04Love IslandMovies & TV17.08×
05Anna (Disney)Movies & TV16.54×
06Ashlee SimpsonMusic & Radio16.00×
07Rapunzel (Disney)Movies & TV14.35×
08PAW PatrolMovies & TV13.29×
09My Little PonyKids & Family12.59×
10Toys (film)Movies & TV11.56×
11Maquillaje ProfesionalBeauty & Wellness9.89×
12Classical balletArts & Culture9.53×
13WebtoonInternet & Social Media9.49×
14Moana (2016 film)Movies & TV8.42×
15Jake PaulInternet & Social Media8.41×
16Princess PollyFashion & Accessoires7.07×
17Scooby-DooMovies & TV6.49×
18NickelodeonMovies & TV6.09×
19Disneyland ResortTravel & Leisure5.99×
20Internet celebrityInternet & Social Media4.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nick Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nick Jr. audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.40×
ExtroversionTHRILL1.35×
IndividualismJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nick Jr. audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.72×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nick Jr. have in United States?

Nick Jr. has an estimated audience of 7,892,713 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Nick Jr. fans?

71.6% of Nick Jr. fans are female, 28.4% are male, with an average age of 36.6 years.

03

Which brands do Nick Jr. fans like most?

Nick Jr. fans show strongest brand affinity for Celebrity Big Brother (38.79×), Love Island (17.08×), and Frozen (2010 American film) (24.24×) over the country average.

04

Where do Nick Jr. fans live in United States?

Nick Jr. fans in United States are most concentrated in New York (reach ~800K), Texas (reach ~700K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Nick Jr. fans also like?

Beyond Nick Jr. itself, the audience over-indexes on Love Island (17.08×), Frozen (2010 American film) (24.24×), Scooby-Doo (6.49×), and PAW Patrol (13.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Nick Jr. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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