Moana (2016 film) Audience in United States

Moana (2016 film) logo

Moana (2016 film) has an estimated audience of 5,617,668 people in United States. 69.2% are female, 30.8% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Goop, Vocal harmony, Wok, Governor of Michigan.

The average Moana (2016 film) fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Goop, Vocal harmony, with strongest over-indexing on Grinch (11.65× the country average). Demographically, the Moana (2016 film) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Moana (2016 film) fans

Demographic split for Moana (2016 film) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age35.9
Estimated audience size5,617,668

Audience persona

The typical Moana (2016 film) fan in United States is more female, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Moana (2016 film) in United States
RegionReachAffinity
California703,6571.14×
Texas578,9631.2×
Florida438,0981.15×
New York294,8300.94×
Illinois197,5591.06×
Georgia187,1571.08×
Pennsylvania185,8860.98×
North Carolina173,8911.03×
Ohio173,7131×
Michigan151,7141.03×
New Jersey146,9841.03×
Virginia137,1441×
Arizona117,6351.03×
Washington115,5361.03×
Tennessee113,4311.01×
Indiana113,2531.1×
Massachusetts104,2340.94×
Maryland96,3541×
Missouri91,5101.01×
Colorado89,3971.01×
South Carolina86,7661.03×
Wisconsin80,5620.95×
Minnesota78,4340.97×
Louisiana75,2251.04×
Alabama72,7780.93×
Kentucky70,7711×
Oklahoma68,3101.1×
Utah64,3491.28×
Oregon64,0710.99×
Connecticut56,5851×
Nevada55,5191.02×
Hawaii51,4692.13×
Arkansas46,6061.01×
Iowa46,5371.01×
Mississippi45,5980.99×
Kansas42,6460.96×
Idaho29,5811.05×
New Mexico29,2681.04×
Nebraska28,7881.02×
West Virginia22,1040.84×
New Hampshire18,9980.86×
Maine15,5680.77×
Rhode Island15,0420.84×
Delaware13,6310.88×
Montana12,7380.82×
Washington, District of Columbia11,8910.7×
South Dakota11,2720.87×
North Dakota9,8870.86×
Alaska8,9800.75×
Vermont7,1690.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moana (2016 film) audience
BrandAffinityCategory
Grinch11.65×Movies & TV
Goop13.88×Internet & Social Media
Vocal harmony9.42×Music & Radio
Wok13.26×Food & Beverages
Governor of Michigan13.77×Politics & Society
Product design3.31×Business & Career
Voter registration7.29×Politics & Society
Google Home9.49×Technology & Electronics
Keirin32.49×Sports
Grace Slick12.29×Music & Radio
Hibachi10.45×Food & Beverages
The Gruffalo (film)23.75×Movies & TV
Electrolyte5.98×Health
headspace11.81×Health
Hardik Pandya18.76×Sports
Combat sport1.97×Sports
Historic site5.05×Arts & Culture
Fairy godmother7.91×Literature
Saxophone technique22.83×Music & Radio
TeachHUB4.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moana (2016 film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.69
Price SensitivityPREMIUM1.93
Pet OwnershipJOY1.63
ExtroversionTHRILL1.62
Community OrientationOPEN1.6
Social Media UsageJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Moana (2016 film)
CountryShare
United States20.5%
Brazil11.0%
United Kingdom4.4%

See Moana (2016 film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Moana (2016 film) have in United States?

Moana (2016 film) has an estimated audience of 5,617,668 people in United States, concentrated in California and Texas.

What is the gender split and age of Moana (2016 film) fans?

69.2% of Moana (2016 film) fans are female, 30.8% are male, with an average age of 35.9 years.

Which brands do Moana (2016 film) fans like most?

Moana (2016 film) fans show strongest brand affinity for Grinch (11.65×), Goop (13.88×), and Vocal harmony (9.42×) over the country average.

Where do Moana (2016 film) fans live in United States?

Moana (2016 film) fans in United States are most concentrated in California (reach 703,657), Texas (reach 578,963), and Florida (reach 438,098). These three regions account for the largest share of the active audience.

What other brands do Moana (2016 film) fans also like?

Beyond Moana (2016 film) itself, the audience over-indexes on Goop (13.88×), Vocal harmony (9.42×), Wok (13.26×), and Governor of Michigan (13.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moana (2016 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.