Rascasse Audience Intelligence

Moana (2016 film) Audience in United States

A data profile of the people who buy, follow and care about Moana (2016 film) in United States — modelled from more than twelve digital signal sources. Moana (2016 film) has an estimated audience of 5,516,432 people in United States.

#16among Animation in United States#173among Movie / TV Show / Series in United States#586in Movies & TV

The average Moana (2016 film) fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, Disneyland Paris, Megamind, with strongest over-indexing on Zootopia (57.89× the country average).

Demographically, the Moana (2016 film) audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moana (2016 film) fan in United States is more female, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moana (2016 film) profile in United States.

Audience size
5.5M
in United States
Gender
69.2%♀
30.8% male
Age
35.9
average years
Country rank
#6129
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moana (2016 film) viewers

69.2% are female, 30.8% are male, average age 35.9.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Moana (2016 film) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age35.9
Estimated audience size5,516,432
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Moana (2016 film) audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3922%
40-4916%
50+13%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Moana (2016 film) audience comes from United States.

Worldwide audience distribution share by country for Moana (2016 film)
CountryShare
United States19.2%
Brazil10.0%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moana (2016 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Moana (2016 film) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K2.53×
02Utah~60K1.27×
03Texas~500K1.13×
04Florida~400K1.13×
05Oklahoma~70K1.08×
06California~700K1.07×
07Indiana~100K1.07×
08Idaho~30K1.06×
09Georgia~200K1.05×
10Louisiana~80K1.05×
11New Mexico~30K1.05×
12Nebraska~30K1.04×
13Arizona~100K1.02×
14Kentucky~70K1.02×
15Arkansas~50K1.02×
16South Carolina~90K1.01×
17Michigan~100K1.00×
18Missouri~90K1.00×
19Nevada~50K1.00×
20Mississippi~50K1.00×
21Iowa~50K1.00×
22Illinois~200K0.99×
23Ohio~200K0.99×
24North Carolina~200K0.99×
25New Jersey~100K0.99×
26Tennessee~100K0.99×
27Connecticut~60K0.99×
28Washington~100K0.98×
29Maryland~90K0.98×
30Colorado~90K0.97×
31Oregon~60K0.97×
32Pennsylvania~200K0.96×
33Virginia~100K0.96×
34Alabama~80K0.96×
35Kansas~40K0.96×
36Wisconsin~80K0.95×
37Minnesota~80K0.95×
38Massachusetts~100K0.92×
39North Dakota~10K0.92×
40Delaware~10K0.91×
41South Dakota~10K0.91×
42West Virginia~20K0.89×
43New Hampshire~20K0.89×
44New York~300K0.88×
45Rhode Island~20K0.87×
46Montana~10K0.83×
47Alaska~10K0.82×
48Maine~20K0.80×
49Vermont~8K0.77×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Moana (2016 film), United States
0.70×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moana (2016 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moana (2016 film) audience
#·InterestCategoryAffinity×
01ZootopiaMovies & TV57.89×
02Disneyland ParisTravel & Leisure30.77×
03Meet the RobinsonsMovies & TV29.23×
04Kung Fu PandaMovies & TV27.57×
05My Little PonyKids & Family24.33×
06MegamindMovies & TV24.28×
07DumboMovies & TV21.50×
08International educationBusiness & Career19.60×
09Mulan (1998 film)Movies & TV19.27×
10Finding NemoMovies & TV18.15×
11TangledMovies & TV17.18×
12WALL-EMovies & TV15.56×
13Minnie MouseMovies & TV15.24×
14FuturamaMovies & TV14.00×
15Ratatouille (film)Movies & TV13.26×
16Pocahontas (1995 film)Movies & TV13.17×
17Winnie-the-PoohKids & Family13.16×
18MonstersMovies & TV12.52×
19Nick Jr.Movies & TV8.42×
20Scooby-DooMovies & TV7.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moana (2016 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moana (2016 film) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.10×
Community OrientationOPEN1.82×
Pet OwnershipJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moana (2016 film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Risk AppetiteTHRILL0.78×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moana (2016 film) have in United States?

Moana (2016 film) has an estimated audience of 5,516,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moana (2016 film) viewers?

69.2% of Moana (2016 film) fans are female, 30.8% are male, with an average age of 35.9 years.

03

Which brands do Moana (2016 film) fans like most?

Moana (2016 film) fans show strongest brand affinity for Zootopia (57.89×), Disneyland Paris (30.77×), and Megamind (24.28×) over the country average.

04

Where do Moana (2016 film) fans live in United States?

Moana (2016 film) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Moana (2016 film) fans also like?

Beyond Moana (2016 film) itself, the audience over-indexes on Disneyland Paris (30.77×), Megamind (24.28×), Meet the Robinsons (29.23×), and Dumbo (21.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Moana (2016 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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