South Park Audience in United States

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South Park has an estimated audience of 10,503,818 people in United States. 36.9% are female, 63.1% are male, average age 36.4. Top regions: California, Texas, North Carolina. Top brand affinities: Friends, Rick and Morty, Sex and the City, Nick Kroll, Arrested Development (TV series).

The average South Park fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Friends, Rick and Morty, Sex and the City, with strongest over-indexing on Friends (3.66× the country average). Demographically, the South Park audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of South Park fans

Demographic split for South Park audience in United States
MetricValue
Female36.9%
Male63.1%
Average age36.4
Estimated audience size10,503,818

Audience persona

The typical South Park fan in United States is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for South Park in United States
RegionReachAffinity
California1,398,3971.21×
Texas995,9281.1×
North Carolina803,5572.54×
Florida641,9380.9×
New York577,7710.98×
Illinois379,0771.08×
Pennsylvania371,1641.05×
Ohio334,6301.03×
Georgia292,8660.91×
Arizona271,3781.27×
Michigan266,8260.97×
Washington245,4271.16×
New Jersey245,2260.92×
Virginia240,2290.94×
Colorado227,3281.37×
Indiana193,4401.01×
Tennessee189,7230.9×
Massachusetts187,8050.91×
South Carolina179,3511.13×
Missouri177,7821.05×
Maryland162,7910.9×
Wisconsin149,0280.94×
Alabama147,6751.01×
Minnesota142,7910.95×
Kentucky135,2411.03×
Oregon134,1601.11×
Oklahoma119,0621.02×
Louisiana117,9760.87×
Nevada105,9471.04×
Connecticut104,2450.99×
Utah91,3570.97×
Kansas84,3031.02×
Iowa80,6600.93×
Arkansas74,9200.87×
Mississippi66,8600.77×
New Mexico54,2581.03×
Nebraska51,1530.97×
West Virginia47,9750.98×
Idaho47,2970.9×
Hawaii37,2020.82×
New Hampshire36,3840.88×
Maine32,8030.87×
Montana29,9371.03×
Rhode Island26,3830.79×
Alaska23,1821.03×
Washington, District of Columbia23,1750.73×
South Dakota20,4730.84×
Delaware20,2840.7×
North Dakota19,0160.88×
Wyoming17,6531.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Park audience
BrandAffinityCategory
Friends3.66×Movies & TV
Rick and Morty5.79×Movies & TV
Sex and the City4.37×Movies & TV
Nick Kroll14.91×Movies & TV
Arrested Development (TV series)11.57×Movies & TV
Movies1.51×Movies & TV
Jim Carrey4.98×Movies & TV
Comedy movies1.68×Movies & TV
Rock music1.68×Music & Radio
Jordan Peele8.41×Movies & TV
Peacemaker1.95×Movies & TV
Jimmy Kimmel3.64×Movies & TV
Steve Carell6.69×Movies & TV
Casey2.53×Music & Radio
Step Brothers (film)8.6×Movies & TV
Better Call Saul6.83×Movies & TV
BoJack Horseman9.15×Movies & TV
Georgie & Mandy's First Marriage2.99×Movies & TV
Patton Oswalt9.35×Movies & TV
Godzilla2.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Park audience
TraitClusterScore
Early Adopter MentalityPOWER1.72
LGBTQ+ IdentityOPEN1.54
ExtroversionTHRILL1.49
PatriotismCONSERVATISM1.39
Social Media UsageJOY1.35
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for South Park
CountryShare
United States38.0%
Brazil6.1%
Germany5.4%

See South Park audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does South Park have in United States?

South Park has an estimated audience of 10,503,818 people in United States, concentrated in California and Texas.

What is the gender split and age of South Park fans?

36.9% of South Park fans are female, 63.1% are male, with an average age of 36.4 years.

Which brands do South Park fans like most?

South Park fans show strongest brand affinity for Friends (3.66×), Rick and Morty (5.79×), and Sex and the City (4.37×) over the country average.

Where do South Park fans live in United States?

South Park fans in United States are most concentrated in California (reach 1,398,397), Texas (reach 995,928), and North Carolina (reach 803,557). These three regions account for the largest share of the active audience.

What other brands do South Park fans also like?

Beyond South Park itself, the audience over-indexes on Rick and Morty (5.79×), Sex and the City (4.37×), Nick Kroll (14.91×), and Arrested Development (TV series) (11.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.