Rascasse Audience Intelligence

South Park Audience in United States

A data profile of the people who buy, follow and care about South Park in United States — modelled from more than twelve digital signal sources. South Park has an estimated audience of 10,375,716 people in United States.

#4among Animation in United States#66among Movie / TV Show / Series in United States#248in Movies & TV

The average South Park fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include Rick and Morty, Nick Kroll, Arrested Development (TV series), with strongest over-indexing on Rick and Morty (5.79× the country average).

Demographically, the South Park audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Park fan in United States is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Rick and Morty.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Park profile in United States.

Audience size
10.4M
in United States
Gender
36.9%♀
63.1% male
Age
36.4
average years
Country rank
#3449
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Park viewers

36.9% are female, 63.1% are male, average age 36.4.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for South Park audience in United States
MetricValue
Female36.9%
Male63.1%
Average age36.4
Estimated audience size10,375,716
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the South Park audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

37.6%

of the worldwide South Park audience comes from United States.

Worldwide audience distribution share by country for South Park
CountryShare
United States37.6%
Brazil5.7%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Park audience in United States is strongest.

Fig. 05

Top regions by affinity

South Park fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~900K2.79×
02Colorado~200K1.37×
03Arizona~300K1.18×
04California~1.5M1.17×
05Washington~200K1.17×
06Oregon~100K1.14×
07South Carolina~200K1.11×
08Alaska~20K1.09×
09Montana~30K1.08×
10Illinois~400K1.04×
11Pennsylvania~400K1.03×
12New Mexico~50K1.03×
13Kansas~80K1.02×
14Connecticut~100K1.00×
15West Virginia~50K1.00×
16Texas~900K0.99×
17Missouri~200K0.99×
18Nevada~100K0.99×
19Ohio~300K0.98×
20Kentucky~100K0.98×
21Oklahoma~100K0.98×
22Indiana~200K0.97×
23Michigan~300K0.96×
24Massachusetts~200K0.96×
25Wisconsin~200K0.96×
26Minnesota~100K0.96×
27Nebraska~50K0.96×
28Maine~40K0.96×
29Vermont~20K0.96×
30New York~600K0.95×
31Utah~90K0.94×
32New Hampshire~40K0.94×
33Alabama~100K0.93×
34Iowa~80K0.93×
35New Jersey~200K0.92×
36Arkansas~80K0.92×
37Maryland~200K0.91×
38North Dakota~20K0.91×
39Idaho~50K0.90×
40Virginia~200K0.89×
41South Dakota~20K0.88×
42Rhode Island~30K0.87×
43Florida~600K0.85×
44Tennessee~200K0.85×
45Louisiana~100K0.85×
46Washington, District of Columbia~30K0.84×
47Georgia~300K0.83×
48Hawaii~40K0.81×
49Delaware~20K0.77×
50Mississippi~70K0.76×
Fig. 06

Affinity by region

Affinity by region — South Park, United States
0.76×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Park audience
#·InterestCategoryAffinity×
01Nick KrollMovies & TV14.91×
02Arrested Development (TV series)Movies & TV11.57×
03Patton OswaltMovies & TV9.35×
04BoJack HorsemanMovies & TV9.15×
05Step Brothers (film)Movies & TV8.60×
06Jordan PeeleMovies & TV8.41×
07Better Call SaulMovies & TV6.83×
08Steve CarellMovies & TV6.69×
09Bob's BurgersMovies & TV6.56×
10Rick and MortyMovies & TV5.79×
11Jim CarreyMovies & TV4.98×
12Sex and the CityMovies & TV4.37×
13Jimmy KimmelMovies & TV3.64×
14Georgie & Mandy's First MarriageMovies & TV2.99×
15CaseyMusic & Radio2.53×
16GodzillaMovies & TV2.28×
17PeacemakerMovies & TV1.95×
18Comedy moviesMovies & TV1.68×
19Rock musicMusic & Radio1.68×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Park audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.29×
TraditionCONSERVATISM1.28×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Park audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Luxury OrientationPREMIUM0.67×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Park have in United States?

South Park has an estimated audience of 10,375,716 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South Park viewers?

36.9% of South Park fans are female, 63.1% are male, with an average age of 36.4 years.

03

Which brands do South Park fans like most?

South Park fans show strongest brand affinity for Rick and Morty (5.79×), Nick Kroll (14.91×), and Arrested Development (TV series) (11.57×) over the country average.

04

Where do South Park fans live in United States?

South Park fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and North Carolina (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do South Park fans also like?

Beyond South Park itself, the audience over-indexes on Nick Kroll (14.91×), Arrested Development (TV series) (11.57×), Jim Carrey (4.98×), and Movies (1.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for South Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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