Minions (film) Audience in United States

Minions (film) logo

Minions (film) has an estimated audience of 6,655,023 people in United States. 62.4% are female, 37.6% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Rob Reiner, Quotation, NBC, Televisions.

The average Minions (film) fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Rob Reiner, Quotation, with strongest over-indexing on Scooby-Doo (5.98× the country average). Demographically, the Minions (film) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Minions (film) fans

Demographic split for Minions (film) audience in United States
MetricValue
Female62.4%
Male37.6%
Average age37.9
Estimated audience size6,655,023

Audience persona

The typical Minions (film) fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Minions (film) in United States
RegionReachAffinity
California1,057,6221.45×
Texas813,2371.42×
Florida545,5381.21×
New York367,4000.99×
Illinois243,8551.1×
Pennsylvania219,2090.98×
Georgia206,0361×
North Carolina205,5351.03×
Ohio194,7880.95×
New Jersey185,2321.09×
Michigan168,3170.97×
Arizona167,5331.23×
Virginia160,7560.99×
Washington149,7571.12×
Tennessee135,1211.01×
Massachusetts131,0431×
Indiana129,7531.07×
Maryland107,3140.94×
Colorado107,2991.02×
Missouri106,9521×
Wisconsin98,5530.98×
Minnesota96,0391.01×
South Carolina90,6570.91×
Louisiana86,9391.01×
Kentucky86,0441.03×
Oregon81,9071.07×
Oklahoma81,7791.11×
Alabama80,4540.87×
Nevada76,7881.19×
Utah71,7311.2×
Connecticut69,8111.05×
Iowa56,6591.03×
Kansas54,3761.04×
Arkansas54,2280.99×
Mississippi46,0950.84×
New Mexico38,4811.15×
Nebraska36,4031.09×
Idaho32,3570.97×
Hawaii29,9961.05×
West Virginia27,2210.88×
New Hampshire23,5160.9×
Maine18,4990.78×
Rhode Island17,6860.83×
Delaware14,8990.81×
Washington, District of Columbia14,7310.74×
Montana14,2570.77×
South Dakota13,4420.87×
North Dakota12,6000.92×
Alaska11,5900.81×
Vermont8,7860.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minions (film) audience
BrandAffinityCategory
Scooby-Doo5.98×Movies & TV
Rob Reiner4.27×Movies & TV
Quotation5.36×Business & Career
NBC2.57×Movies & TV
Televisions2.2×Technology & Electronics
Despicable Me (franchise)14.21×Movies & TV
Food and drink1.7×Food & Beverages
Friendship2.62×Kids & Family
U.S. state2.24×Travel & Leisure
Hollywood3.17×Travel & Leisure
Nature2.2×Home & Garden
Philosophy2.35×Business & Career
Food1.65×Food & Beverages
DirecTV3.07×Movies & TV
Healthy habits3.69×Health
Education2.04×Business & Career
Gateway Pundit5.72×News
Concurrent Versions System2.89×Technology & Electronics
Adventure2.43×Travel & Leisure
Young Sheldon4.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minions (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
Risk AppetiteTHRILL1.68
ExtroversionTHRILL1.31
IndividualismJOY1.18
Social Media UsageJOY1.14
PatriotismCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Minions (film)
CountryShare
United States24.7%
Brazil11.3%
United Kingdom5.2%

See Minions (film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Minions (film) have in United States?

Minions (film) has an estimated audience of 6,655,023 people in United States, concentrated in California and Texas.

What is the gender split and age of Minions (film) fans?

62.4% of Minions (film) fans are female, 37.6% are male, with an average age of 37.9 years.

Which brands do Minions (film) fans like most?

Minions (film) fans show strongest brand affinity for Scooby-Doo (5.98×), Rob Reiner (4.27×), and Quotation (5.36×) over the country average.

Where do Minions (film) fans live in United States?

Minions (film) fans in United States are most concentrated in California (reach 1,057,622), Texas (reach 813,237), and Florida (reach 545,538). These three regions account for the largest share of the active audience.

What other brands do Minions (film) fans also like?

Beyond Minions (film) itself, the audience over-indexes on Rob Reiner (4.27×), Quotation (5.36×), NBC (2.57×), and Televisions (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minions (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.