Rascasse Audience Intelligence

Minions (film) Audience in United States

A data profile of the people who buy, follow and care about Minions (film) in United States — modelled from more than twelve digital signal sources. Minions (film) has an estimated audience of 7,143,022 people in United States.

#8among Animation in United States#117among Movie / TV Show / Series in United States#424in Movies & TV

The average Minions (film) fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Van Dyke, Scooby-Doo, Rob Reiner, with strongest over-indexing on Dick Van Dyke (5.53× the country average).

Demographically, the Minions (film) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minions (film) fan in United States is more female, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Dick Van Dyke.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minions (film) profile in United States.

Audience size
7.1M
in United States
Gender
62.4%♀
37.6% male
Age
37.9
average years
Country rank
#4926
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minions (film) viewers

62.4% are female, 37.6% are male, average age 37.9.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Minions (film) audience in United States
MetricValue
Female62.4%
Male37.6%
Average age37.9
Estimated audience size7,143,022
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Minions (film) audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Minions (film) audience comes from United States.

Worldwide audience distribution share by country for Minions (film)
CountryShare
United States25.0%
Brazil10.7%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minions (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Minions (film) fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.45×
02Texas~800K1.42×
03Arizona~200K1.25×
04New Mexico~40K1.20×
05Nevada~80K1.18×
06Utah~70K1.18×
07Nebraska~40K1.13×
08Oklahoma~80K1.12×
09Florida~500K1.10×
10Washington~100K1.09×
11Indiana~100K1.09×
12Illinois~200K1.08×
13Kansas~60K1.06×
14New Jersey~200K1.05×
15Oregon~80K1.05×
16Hawaii~30K1.05×
17Idaho~30K1.03×
18Kentucky~90K1.02×
19North Carolina~200K1.01×
20Connecticut~70K1.01×
21Iowa~60K1.01×
22Arkansas~60K1.01×
23Pennsylvania~200K1.00×
24Georgia~200K1.00×
25Wisconsin~100K1.00×
26North Dakota~10K1.00×
27Colorado~100K0.98×
28Louisiana~80K0.98×
29South Dakota~20K0.98×
30Virginia~200K0.97×
31Massachusetts~100K0.97×
32Ohio~200K0.96×
33Missouri~100K0.96×
34Tennessee~100K0.95×
35Minnesota~90K0.95×
36Michigan~200K0.93×
37South Carolina~90K0.93×
38New York~300K0.92×
39Alabama~90K0.92×
40West Virginia~30K0.90×
41Alaska~10K0.90×
42Maryland~100K0.89×
43New Hampshire~20K0.89×
44Rhode Island~20K0.88×
45Mississippi~50K0.87×
46Delaware~20K0.85×
47Montana~20K0.84×
48Vermont~9K0.80×
49Maine~20K0.79×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Minions (film), United States
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minions (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minions (film) audience
#·InterestCategoryAffinity×
01Despicable Me (franchise)Movies & TV14.21×
02Scooby-DooMovies & TV5.98×
03Dick Van DykeMovies & TV5.53×
04QuotationBusiness & Career5.36×
05Dick CheneyPolitics & Society4.47×
06Rob ReinerMovies & TV4.27×
07Healthy habitsHealth3.69×
08HollywoodTravel & Leisure3.17×
09DirecTVMovies & TV3.07×
10Concurrent Versions SystemTechnology & Electronics2.89×
11FriendshipKids & Family2.62×
12NBCMovies & TV2.57×
13AdventureTravel & Leisure2.43×
14PhilosophyBusiness & Career2.35×
15U.S. stateTravel & Leisure2.24×
16TelevisionsTechnology & Electronics2.20×
17NatureHome & Garden2.20×
18EducationBusiness & Career2.04×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minions (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minions (film) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.12×
PatriotismCONSERVATISM1.98×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minions (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Early Adopter MentalityPOWER0.79×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minions (film) have in United States?

Minions (film) has an estimated audience of 7,143,022 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Minions (film) viewers?

62.4% of Minions (film) fans are female, 37.6% are male, with an average age of 37.9 years.

03

Which brands do Minions (film) fans like most?

Minions (film) fans show strongest brand affinity for Dick Van Dyke (5.53×), Scooby-Doo (5.98×), and Rob Reiner (4.27×) over the country average.

04

Where do Minions (film) fans live in United States?

Minions (film) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Minions (film) fans also like?

Beyond Minions (film) itself, the audience over-indexes on Scooby-Doo (5.98×), Rob Reiner (4.27×), Quotation (5.36×), and Despicable Me (franchise) (14.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Minions (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minions (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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