Despicable Me (franchise) Audience in United States

Despicable Me (franchise) has an estimated audience of 2,685,636 people in United States. 56.2% are female, 43.8% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Rio 2, Ice Age (franchise), Scooby-Doo, Dumbo, Meet the Robinsons.

The average Despicable Me (franchise) fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rio 2, Ice Age (franchise), Scooby-Doo, with strongest over-indexing on Rio 2 (165.47× the country average). Demographically, the Despicable Me (franchise) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Despicable Me (franchise) fans

Demographic split for Despicable Me (franchise) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age39.1
Estimated audience size2,685,636

Audience persona

The typical Despicable Me (franchise) fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Rio 2.

Top regions in United States

Top regions ranked by reach for Despicable Me (franchise) in United States
RegionReachAffinity
California356,8781.21×
Texas298,9631.29×
Florida183,1521.01×
New York135,6360.9×
Illinois93,1731.04×
Pennsylvania84,6170.94×
Georgia84,2951.02×
Ohio83,8581.01×
North Carolina82,0391.02×
Arizona71,1491.3×
Michigan71,0581.01×
New Jersey66,1820.97×
Virginia60,6010.93×
Tennessee56,0291.04×
Indiana54,2001.1×
Washington53,2000.99×
Colorado47,2221.12×
Massachusetts46,3220.88×
Missouri43,4581×
Maryland42,9540.93×
South Carolina39,7920.98×
Alabama39,6411.06×
Wisconsin39,6110.98×
Minnesota36,1500.94×
Kentucky35,1961.05×
Louisiana34,9561.01×
Oklahoma34,3601.15×
Utah31,0661.29×
Oregon31,0031.01×
Nevada30,5031.17×
Connecticut24,4390.91×
Kansas23,4321.11×
Arkansas23,3801.06×
Iowa22,4561.01×
Mississippi21,8340.99×
Idaho15,6081.16×
New Mexico15,5331.15×
Nebraska14,5761.08×
West Virginia11,0090.88×
Hawaii10,5020.91×
New Hampshire8,8230.83×
Maine8,1110.84×
Montana6,8780.92×
Rhode Island6,8650.8×
Delaware6,0650.82×
South Dakota5,7300.92×
Alaska5,4010.94×
Washington, District of Columbia5,4000.67×
North Dakota4,9130.89×
Wyoming4,1101.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Despicable Me (franchise) audience
BrandAffinityCategory
Rio 2165.47×Movies & TV
Ice Age (franchise)67.7×Movies & TV
Scooby-Doo15.63×Movies & TV
Dumbo50.71×Movies & TV
Meet the Robinsons49.17×Movies & TV
Shark Tale36.79×Movies & TV
Zootopia20×Movies & TV
Wreck-It Ralph31.74×Movies & TV
Smosh47.69×Movies & TV
Megamind20×Movies & TV
Horoscope10.78×Health
Dora the Explorer30.77×Movies & TV
Ghostbusters (franchise)17.55×Movies & TV
Dolph Lundgren18.56×Movies & TV
Kung Fu Panda19.06×Movies & TV
Teletubbies19.59×Kids & Family
Kia Sportage18.34×Cars & Mobility
Pinky and the Brain24.9×Movies & TV
Toy Story (franchise)12.58×Movies & TV
Wallace and Gromit22.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Despicable Me (franchise) audience
TraitClusterScore
Luxury OrientationPREMIUM1.93
SpiritualityBALANCE1.84
Risk AppetiteTHRILL1.84
LGBTQ+ IdentityOPEN1.42
ExtroversionTHRILL1.36
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Despicable Me (franchise)
CountryShare
United States53.3%
United Kingdom11.0%
Australia4.5%

See Despicable Me (franchise) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Despicable Me (franchise) have in United States?

Despicable Me (franchise) has an estimated audience of 2,685,636 people in United States, concentrated in California and Texas.

What is the gender split and age of Despicable Me (franchise) fans?

56.2% of Despicable Me (franchise) fans are female, 43.8% are male, with an average age of 39.1 years.

Which brands do Despicable Me (franchise) fans like most?

Despicable Me (franchise) fans show strongest brand affinity for Rio 2 (165.47×), Ice Age (franchise) (67.7×), and Scooby-Doo (15.63×) over the country average.

Where do Despicable Me (franchise) fans live in United States?

Despicable Me (franchise) fans in United States are most concentrated in California (reach 356,878), Texas (reach 298,963), and Florida (reach 183,152). These three regions account for the largest share of the active audience.

What other brands do Despicable Me (franchise) fans also like?

Beyond Despicable Me (franchise) itself, the audience over-indexes on Ice Age (franchise) (67.7×), Scooby-Doo (15.63×), Dumbo (50.71×), and Meet the Robinsons (49.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Despicable Me (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.