Rascasse Audience Intelligence

Despicable Me (franchise) Audience in United States

A data profile of the people who buy, follow and care about Despicable Me (franchise) in United States — modelled from more than twelve digital signal sources. Despicable Me (franchise) has an estimated audience of 2,979,156 people in United States.

#30among Animation in United States#480among Movie / TV Show / Series in United States#1368in Movies & TV

The average Despicable Me (franchise) fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Meet the Robinsons, Rio 2, Shark Tale, with strongest over-indexing on Meet the Robinsons (122.21× the country average).

Demographically, the Despicable Me (franchise) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Despicable Me (franchise) fan in United States is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Meet the Robinsons.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Despicable Me (franchise) profile in United States.

Audience size
3M
in United States
Gender
56.2%♀
43.8% male
Age
39.1
average years
Country rank
#10376
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Despicable Me (franchise) viewers

56.2% are female, 43.8% are male, average age 39.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Despicable Me (franchise) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age39.1
Estimated audience size2,979,156
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Despicable Me (franchise) audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3926%
40-4920%
50+17%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Despicable Me (franchise) audience comes from United States.

Worldwide audience distribution share by country for Despicable Me (franchise)
CountryShare
United States55.4%
United Kingdom10.9%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Despicable Me (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Despicable Me (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K1.29×
02Utah~30K1.29×
03Texas~300K1.23×
04Oklahoma~40K1.18×
05New Mexico~20K1.18×
06Idaho~20K1.17×
07Nevada~30K1.16×
08California~300K1.15×
09Kansas~20K1.10×
10Alabama~40K1.09×
11Arkansas~20K1.08×
12Nebraska~10K1.08×
13Colorado~50K1.07×
14Indiana~50K1.06×
15Wyoming~4K1.06×
16Louisiana~40K1.04×
17Mississippi~20K1.04×
18Kentucky~30K1.03×
19Iowa~20K1.03×
20Alaska~6K1.03×
21Tennessee~60K1.02×
22Illinois~90K1.00×
23Georgia~80K1.00×
24Missouri~40K1.00×
25Ohio~80K0.99×
26Michigan~70K0.99×
27Oregon~30K0.99×
28South Dakota~6K0.99×
29Florida~200K0.98×
30North Carolina~80K0.98×
31Wisconsin~40K0.98×
32Montana~7K0.97×
33North Dakota~5K0.97×
34Washington~50K0.96×
35South Carolina~40K0.96×
36Maryland~40K0.93×
37Minnesota~40K0.93×
38Pennsylvania~80K0.92×
39New Jersey~60K0.92×
40Connecticut~20K0.92×
41West Virginia~10K0.92×
42Hawaii~10K0.91×
43Virginia~60K0.90×
44New Hampshire~9K0.87×
45Delaware~6K0.86×
46New York~100K0.85×
47Maine~8K0.85×
48Massachusetts~40K0.84×
49Rhode Island~7K0.83×
50Washington, District of Columbia~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Despicable Me (franchise), United States
0.68×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Despicable Me (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Despicable Me (franchise) audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV233.88×
02Meet the RobinsonsMovies & TV122.21×
03Shark TaleMovies & TV112.79×
04DumboMovies & TV69.17×
05Wreck-It RalphMovies & TV52.11×
06Pinky and the BrainMovies & TV50.02×
07Ice Age (franchise)Movies & TV45.30×
08Roald DahlLiterature26.24×
09The Lego MovieMovies & TV23.99×
10Hotel TransylvaniaMovies & TV20.58×
11Dolph LundgrenMovies & TV20.12×
12ZootopiaMovies & TV20.00×
13MegamindMovies & TV20.00×
14Kung Fu PandaMovies & TV19.40×
15Ghostbusters (franchise)Movies & TV17.46×
16Minions (film)Movies & TV14.21×
17Buffy the Vampire SlayerMovies & TV14.17×
18Scooby-DooMovies & TV12.18×
19MonstersMovies & TV11.96×
20Toy Story (franchise)Movies & TV11.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Despicable Me (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Despicable Me (franchise) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.08×
Convenience OrientationPREMIUM1.50×
CreativityOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Despicable Me (franchise) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Luxury OrientationPREMIUM0.65×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Despicable Me (franchise) have in United States?

Despicable Me (franchise) has an estimated audience of 2,979,156 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Despicable Me (franchise) viewers?

56.2% of Despicable Me (franchise) fans are female, 43.8% are male, with an average age of 39.1 years.

03

Which brands do Despicable Me (franchise) fans like most?

Despicable Me (franchise) fans show strongest brand affinity for Meet the Robinsons (122.21×), Rio 2 (233.88×), and Shark Tale (112.79×) over the country average.

04

Where do Despicable Me (franchise) fans live in United States?

Despicable Me (franchise) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Despicable Me (franchise) fans also like?

Beyond Despicable Me (franchise) itself, the audience over-indexes on Rio 2 (233.88×), Shark Tale (112.79×), Dumbo (69.17×), and Wreck-It Ralph (52.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Despicable Me (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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