Rascasse Audience Intelligence

Hotel Transylvania Audience in United States

A data profile of the people who buy, follow and care about Hotel Transylvania in United States — modelled from more than twelve digital signal sources. Hotel Transylvania has an estimated audience of 3,473,760 people in United States.

#372among Movie / TV Show / Series in United States#1108in Movies & TV

The average Hotel Transylvania fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alvin and the Chipmunks, Steve Buscemi, Hop (film), with strongest over-indexing on Alvin and the Chipmunks (73.91× the country average).

Demographically, the Hotel Transylvania audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hotel Transylvania fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Alvin and the Chipmunks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hotel Transylvania profile in United States.

Audience size
3.5M
in United States
Gender
62.2%♀
37.8% male
Age
35.2
average years
Country rank
#9091
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hotel Transylvania viewers

62.2% are female, 37.8% are male, average age 35.2.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Hotel Transylvania audience in United States
MetricValue
Female62.2%
Male37.8%
Average age35.2
Estimated audience size3,473,760
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Hotel Transylvania audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3921%
40-4915%
50+13%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Hotel Transylvania audience comes from United States.

Worldwide audience distribution share by country for Hotel Transylvania
CountryShare
United States23.9%
Mexico5.3%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hotel Transylvania audience in United States is strongest.

Fig. 05

Top regions by affinity

Hotel Transylvania fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.44×
02New Mexico~20K1.32×
03Texas~300K1.26×
04Idaho~20K1.26×
05Oklahoma~40K1.25×
06Kentucky~50K1.20×
07Arizona~80K1.17×
08Arkansas~30K1.16×
09Kansas~30K1.13×
10Indiana~70K1.12×
11California~400K1.09×
12Nevada~30K1.09×
13South Dakota~8K1.08×
14Nebraska~20K1.07×
15Iowa~30K1.06×
16Missouri~50K1.05×
17Wyoming~5K1.05×
18Alabama~50K1.04×
19West Virginia~20K1.04×
20Tennessee~70K1.03×
21Montana~9K1.03×
22Alaska~7K1.03×
23Colorado~50K1.01×
24North Dakota~7K1.01×
25Michigan~80K1.00×
26Mississippi~30K1.00×
27Louisiana~40K0.98×
28North Carolina~90K0.97×
29Wisconsin~50K0.97×
30South Carolina~50K0.97×
31Oregon~40K0.97×
32Ohio~90K0.96×
33Illinois~100K0.95×
34Washington~60K0.95×
35Pennsylvania~100K0.94×
36Virginia~70K0.94×
37Georgia~90K0.93×
38Florida~200K0.91×
39Minnesota~40K0.91×
40Connecticut~30K0.91×
41Delaware~8K0.87×
42Maine~10K0.86×
43New Hampshire~10K0.85×
44New Jersey~70K0.84×
45Maryland~40K0.81×
46Hawaii~10K0.81×
47Rhode Island~8K0.81×
48New York~100K0.80×
49Massachusetts~50K0.79×
50Washington, District of Columbia~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Hotel Transylvania, United States
0.57×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hotel Transylvania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hotel Transylvania audience
#·InterestCategoryAffinity×
01DmexcoTechnology & Electronics141.20×
02Lego Club MagazineKids & Family139.71×
03Molly ShannonMovies & TV82.29×
04Alvin and the ChipmunksMusic & Radio73.91×
05Cloudy with a Chance of Meatballs 2Movies & TV73.34×
06Hop (film)Movies & TV69.58×
07Rio 2Movies & TV68.77×
08CeeLo GreenMusic & Radio66.46×
09Steve BuscemiMovies & TV60.12×
10Fran DrescherMovies & TV58.49×
11Cloudy with a Chance of Meatballs (film)Movies & TV52.14×
12Boss BabyMovies & TV50.56×
13Larry BirdSports43.86×
14Shark TaleMovies & TV38.11×
15The CroodsMovies & TV37.14×
16KaijuMovies & TV24.90×
17Shrek (franchise)Movies & TV23.84×
18Despicable Me (franchise)Movies & TV20.58×
19Kevin JamesMovies & TV19.38×
20SupermanMovies & TV3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotel Transylvania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotel Transylvania audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.25×
TravellingTHRILL1.23×
Quality AwarenessPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotel Transylvania audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.96×
DIY MentalityTHRILL0.97×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hotel Transylvania have in United States?

Hotel Transylvania has an estimated audience of 3,473,760 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hotel Transylvania viewers?

62.2% of Hotel Transylvania fans are female, 37.8% are male, with an average age of 35.2 years.

03

Which brands do Hotel Transylvania fans like most?

Hotel Transylvania fans show strongest brand affinity for Alvin and the Chipmunks (73.91×), Steve Buscemi (60.12×), and Hop (film) (69.58×) over the country average.

04

Where do Hotel Transylvania fans live in United States?

Hotel Transylvania fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hotel Transylvania fans also like?

Beyond Hotel Transylvania itself, the audience over-indexes on Steve Buscemi (60.12×), Hop (film) (69.58×), Fran Drescher (58.49×), and Molly Shannon (82.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hotel Transylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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