Rascasse Audience Intelligence

Hotel Transylvania Viewer Demographics in United States

Hotel Transylvania has an estimated audience of 3.2M people in United States.

#509among movies & series in United States#1365in Movies & TV

The average Hotel Transylvania fan in United States is 35.9 years old, more female, and lives primarily in California.

Interest is seasonal: January, September and October account for 40% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Lego Club Magazine, Molly Shannon, Alvin and the Chipmunks, with strongest over-indexing on Lego Club Magazine (139.71× the country average).

Demographically, the Hotel Transylvania audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Travelling.

The typical Hotel Transylvania fan in United States is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Lego Club Magazine.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
62.2%♀
37.8% male
Age
35.9
average years
Country rank
#10041
among all objects in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hotel Transylvania viewers

62.2% are female, 37.8% are male, average age 35.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Hotel Transylvania audience in United States
MetricValue
Female62.2%
Male37.8%
Average age35.9
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Hotel Transylvania audience in United States
Age bracketShare%
16-2429%
25-3422%
35-4421%
45-5415%
55+13%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Hotel Transylvania audience comes from United States.

Worldwide audience distribution share by country for Hotel Transylvania
CountryShare
United States25.0%
Mexico6.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hotel Transylvania fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.44×
02New Mexico~30K1.32×
03Texas~300K1.26×
04Idaho~20K1.26×
05Oklahoma~50K1.25×
06Kentucky~50K1.20×
07Arizona~80K1.17×
08Arkansas~30K1.16×
09Kansas~30K1.13×
10Indiana~70K1.12×
11California~400K1.09×
12Nevada~30K1.09×
13South Dakota~9K1.08×
14Nebraska~20K1.07×
15Iowa~30K1.06×
16Missouri~60K1.05×
17Wyoming~6K1.05×
18Alabama~50K1.04×
19West Virginia~20K1.04×
20Tennessee~70K1.03×
21Montana~10K1.03×
22Alaska~7K1.03×
23Colorado~60K1.01×
24North Dakota~7K1.01×
25Michigan~100K1.00×
26Mississippi~30K1.00×
27Louisiana~40K0.98×
28North Carolina~100K0.97×
29Wisconsin~50K0.97×
30South Carolina~50K0.97×
31Oregon~40K0.97×
32Ohio~100K0.96×
33Illinois~100K0.95×
34Washington~70K0.95×
35Pennsylvania~100K0.94×
36Virginia~80K0.94×
37Georgia~100K0.93×
38Florida~200K0.91×
39Minnesota~50K0.91×
40Connecticut~30K0.91×
41Delaware~8K0.87×
42Maine~10K0.86×
43New Hampshire~10K0.85×
44New Jersey~70K0.84×
45Maryland~50K0.81×
46Hawaii~10K0.81×
47Rhode Island~8K0.81×
48New York~200K0.80×
49Massachusetts~50K0.79×
50Vermont~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Hotel Transylvania, United States
0.79×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hotel Transylvania audience vs. the country average
#·InterestCategoryAffinity×
01Lego Club MagazineKids & Family139.71×
02Molly ShannonMovies & TV82.29×
03Alvin and the ChipmunksMusic & Radio73.91×
04Cloudy with a Chance of Meatballs 2Movies & TV73.34×
05Hop (film)Movies & TV69.58×
06Rio 2Movies & TV68.77×
07CeeLo GreenMusic & Radio66.46×
08Reggie WattsMusic & Radio64.57×
09Steve BuscemiMovies & TV60.12×
10Fran DrescherMovies & TV58.49×
11Cloudy with a Chance of Meatballs (film)Movies & TV52.14×
12Boss BabyMovies & TV50.56×
13Larry BirdSports43.86×
14Shark TaleMovies & TV38.11×
15The CroodsMovies & TV37.14×
16KaijuMovies & TV24.90×
17Shrek (franchise)Movies & TV23.84×
18Despicable Me (franchise)Movies & TV20.58×
19Kevin JamesMovies & TV19.38×
20David SpadeMovies & TV19.16×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hotel Transylvania audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hotel Transylvania audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.25×
TravellingTHRILL1.23×
Quality AwarenessPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hotel Transylvania audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.96×
DIY MentalityTHRILL0.97×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hotel Transylvania over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/hotel-transylvania-38439” · Methodology