Rascasse Audience Intelligence

Rio 2 Audience in United States

A data profile of the people who buy, follow and care about Rio 2 in United States — modelled from more than twelve digital signal sources. Rio 2 has an estimated audience of 605,081 people in United States.

#2826among Movie / TV Show / Series in United States#6097in Movies & TV

The average Rio 2 fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Frozen (2010 American film), Despicable Me (franchise), Hotel Transylvania, with strongest over-indexing on Frozen (2010 American film) (415.6× the country average).

Demographically, the Rio 2 audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rio 2 fan in United States is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Frozen (2010 American film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rio 2 profile in United States.

Audience size
605K
in United States
Gender
52.4%♀
47.6% male
Age
37.1
average years
Country rank
#32650
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rio 2 viewers

52.4% are female, 47.6% are male, average age 37.1.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Rio 2 audience in United States
MetricValue
Female52.4%
Male47.6%
Average age37.1
Estimated audience size605,081
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Rio 2 audience in United States
Age bracketShare%
16-1912%
20-2928%
30-3933%
40-4918%
50+9%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Rio 2 audience comes from United States.

Worldwide audience distribution share by country for Rio 2
CountryShare
United States24.6%
Brazil10.0%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rio 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Rio 2 fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.43×
02Texas~80K1.39×
03Oklahoma~9K1.28×
04New Mexico~4K1.24×
05Idaho~4K1.21×
06Utah~7K1.20×
07California~80K1.19×
08Arizona~20K1.15×
09Kansas~6K1.13×
10Louisiana~9K1.12×
11Georgia~20K1.10×
12Arkansas~6K1.10×
13Nevada~7K1.09×
14Alaska~1K1.07×
15Florida~50K1.06×
16Hawaii~3K1.05×
17Indiana~10K1.03×
18Alabama~9K1.03×
19Missouri~10K1.02×
20South Carolina~10K1.02×
21Oregon~8K1.02×
22Nebraska~3K1.02×
23North Carolina~20K1.01×
24Kentucky~8K1.01×
25Montana~2K1.00×
26Washington~10K0.99×
27North Dakota~1K0.99×
28Wyoming<1K0.99×
29Illinois~20K0.98×
30South Dakota~1K0.98×
31Iowa~5K0.97×
32Michigan~20K0.96×
33Maryland~10K0.95×
34Wisconsin~9K0.95×
35West Virginia~3K0.95×
36Delaware~2K0.95×
37Virginia~10K0.94×
38Connecticut~6K0.94×
39Tennessee~10K0.92×
40Colorado~9K0.92×
41Minnesota~8K0.91×
42Rhode Island~2K0.88×
43Pennsylvania~20K0.87×
44Ohio~20K0.86×
45New Jersey~10K0.84×
46New Hampshire~2K0.80×
47Massachusetts~10K0.79×
48New York~30K0.77×
49Maine~2K0.75×
50Washington, District of Columbia~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Rio 2, United States
0.67×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rio 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rio 2 audience
#·InterestCategoryAffinity×
01Madagascar (franchise)Movies & TV576.92×
02Frozen (2010 American film)Movies & TV415.60×
03Super Mario LandGames372.93×
04Spirit Riding FreeMovies & TV332.49×
05Lego Ninjago: Masters of SpinjitzuMovies & TV304.84×
06Mario (franchise)Games303.28×
07Super Mario SunshineGames280.56×
08New Super Mario Bros. WiiGames253.73×
09Super Mario Bros. 2Games244.74×
10Despicable Me (franchise)Movies & TV233.88×
11Super Mario Bros. 3Games229.03×
12The CroodsMovies & TV198.09×
13Hotel TransylvaniaMovies & TV166.25×
14How to Train Your Dragon (franchise)Movies & TV165.54×
15Despicable Me 2Movies & TV163.18×
16The Angry Birds MovieMovies & TV160.62×
17Sofia the FirstMovies & TV91.64×
18Phineas and FerbMovies & TV91.49×
19Minions (film)Movies & TV86.89×
20Wreck-It RalphMovies & TV79.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rio 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rio 2 audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.40×
Family OrientationCONSERVATISM1.33×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rio 2 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Healthy LifestyleBALANCE0.79×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rio 2 have in United States?

Rio 2 has an estimated audience of 605,081 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rio 2 viewers?

52.4% of Rio 2 fans are female, 47.6% are male, with an average age of 37.1 years.

03

Which brands do Rio 2 fans like most?

Rio 2 fans show strongest brand affinity for Frozen (2010 American film) (415.6×), Despicable Me (franchise) (233.88×), and Hotel Transylvania (166.25×) over the country average.

04

Where do Rio 2 fans live in United States?

Rio 2 fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rio 2 fans also like?

Beyond Rio 2 itself, the audience over-indexes on Despicable Me (franchise) (233.88×), Hotel Transylvania (166.25×), Mario (franchise) (303.28×), and Minions (film) (86.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Rio 2 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rio 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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