Rio 2 Audience in United States

Rio 2 logo

Rio 2 has an estimated audience of 644,428 people in United States. 52.4% are female, 47.6% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Frozen (2010 American film), Despicable Me (franchise), Mario (franchise), Hotel Transylvania, The Croods.

The average Rio 2 fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Frozen (2010 American film), Despicable Me (franchise), Mario (franchise), with strongest over-indexing on Frozen (2010 American film) (415.6× the country average). Demographically, the Rio 2 audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Rio 2 fans

Demographic split for Rio 2 audience in United States
MetricValue
Female52.4%
Male47.6%
Average age37.1
Estimated audience size644,428

Audience persona

The typical Rio 2 fan in United States is balanced, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Frozen (2010 American film).

Top regions in United States

Top regions ranked by reach for Rio 2 in United States
RegionReachAffinity
California89,5111.26×
Texas83,1131.5×
Florida51,0301.17×
New York28,2040.78×
Illinois22,0351.03×
Georgia21,8131.1×
North Carolina19,6651.01×
Pennsylvania17,6940.82×
Ohio17,3740.88×
Michigan16,1010.96×
Virginia15,1480.97×
Arizona14,7601.12×
Washington13,2301.02×
New Jersey13,0350.8×
Indiana12,2121.04×
Tennessee11,6950.9×
Missouri10,5381.01×
Maryland10,2010.92×
South Carolina10,1991.05×
Massachusetts10,1600.8×
Colorado9,9800.98×
Oklahoma9,4421.32×
Alabama9,3031.03×
Wisconsin9,2790.96×
Louisiana9,2381.11×
Minnesota8,5330.92×
Kentucky7,9410.98×
Oregon7,8051.06×
Mississippi7,7821.47×
Utah7,4111.28×
Nevada7,3351.18×
Connecticut5,9490.92×
Arkansas5,6421.06×
Kansas5,5701.1×
Iowa5,1150.96×
New Mexico4,3071.33×
Idaho4,1251.28×
Nebraska3,2070.99×
Hawaii2,6600.96×
West Virginia2,3260.78×
New Hampshire2,0180.79×
Montana1,9061.07×
Rhode Island1,7330.84×
Delaware1,6130.91×
Maine1,4970.65×
South Dakota1,3840.93×
Alaska1,2900.94×
Washington, District of Columbia1,2090.62×
North Dakota1,1830.89×
Wyoming8660.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rio 2 audience
BrandAffinityCategory
Frozen (2010 American film)415.6×Movies & TV
Despicable Me (franchise)233.88×Movies & TV
Mario (franchise)303.28×Games
Hotel Transylvania166.25×Movies & TV
The Croods198.09×Movies & TV
Minions (film)86.89×Movies & TV
Super Mario Bros. 3229.03×Games
How to Train Your Dragon (franchise)165.54×Movies & TV
Phineas and Ferb91.49×Movies & TV
Madagascar (franchise)576.92×Movies & TV
Super Mario Land372.93×Games
Despicable Me 2163.18×Movies & TV
Spirit Riding Free332.49×Movies & TV
New Super Mario Bros. Wii253.73×Games
Super Mario Sunshine280.56×Games
Wreck-It Ralph79.5×Movies & TV
Super Mario Bros. 2244.74×Games
Sofia the First91.64×Movies & TV
The Angry Birds Movie160.62×Movies & TV
Lego Ninjago: Masters of Spinjitzu304.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rio 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Early Adopter MentalityPOWER1.49
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.22
Pet OwnershipJOY1.18
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Rio 2
CountryShare
United States27.4%
Brazil10.4%
United Kingdom4.2%

See Rio 2 audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rio 2 have in United States?

Rio 2 has an estimated audience of 644,428 people in United States, concentrated in California and Texas.

What is the gender split and age of Rio 2 fans?

52.4% of Rio 2 fans are female, 47.6% are male, with an average age of 37.1 years.

Which brands do Rio 2 fans like most?

Rio 2 fans show strongest brand affinity for Frozen (2010 American film) (415.6×), Despicable Me (franchise) (233.88×), and Mario (franchise) (303.28×) over the country average.

Where do Rio 2 fans live in United States?

Rio 2 fans in United States are most concentrated in California (reach 89,511), Texas (reach 83,113), and Florida (reach 51,030). These three regions account for the largest share of the active audience.

What other brands do Rio 2 fans also like?

Beyond Rio 2 itself, the audience over-indexes on Despicable Me (franchise) (233.88×), Mario (franchise) (303.28×), Hotel Transylvania (166.25×), and The Croods (198.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rio 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.