A data profile of the people who buy, follow and care about The Angry Birds Movie in United States — modelled from more than twelve digital signal sources. The Angry Birds Movie has an estimated audience of 509,745 people in United States.
The average The Angry Birds Movie fan in United States is 44.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Shark Tale, Six Feet Under (TV series), Rio 2, with strongest over-indexing on Shark Tale (286.33× the country average).
Demographically, the The Angry Birds Movie audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Angry Birds Movie fan in United States is more male, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Shark Tale.
The key figures that characterise the The Angry Birds Movie profile in United States.
42.9% are female, 57.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 44.0 |
| Estimated audience size | 509,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 34% |
of the worldwide The Angry Birds Movie audience comes from United States.
| Country | Share |
|---|---|
| United States | 58.5% |
| Germany | 7.1% |
| United Kingdom | 5.5% |
Where the The Angry Birds Movie audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~4K | 1.44× | |
| 02 | Texas | ~50K | 1.28× | |
| 03 | Arizona | ~10K | 1.28× | |
| 04 | Oklahoma | ~7K | 1.23× | |
| 05 | Utah | ~5K | 1.23× | |
| 06 | Arkansas | ~5K | 1.21× | |
| 07 | Kansas | ~5K | 1.20× | |
| 08 | Idaho | ~3K | 1.19× | |
| 09 | Wisconsin | ~9K | 1.18× | |
| 10 | Kentucky | ~7K | 1.17× | |
| 11 | Nevada | ~5K | 1.12× | |
| 12 | West Virginia | ~3K | 1.12× | |
| 13 | Montana | ~2K | 1.12× | |
| 14 | California | ~60K | 1.11× | |
| 15 | Washington | ~10K | 1.09× | |
| 16 | Delaware | ~1K | 1.09× | |
| 17 | Nebraska | ~3K | 1.04× | |
| 18 | Missouri | ~8K | 1.02× | |
| 19 | Indiana | ~9K | 1.01× | |
| 20 | Iowa | ~4K | 1.01× | |
| 21 | South Dakota | ~1K | 1.00× | |
| 22 | Alaska | ~1K | 1.00× | |
| 23 | Alabama | ~7K | 0.99× | |
| 24 | Oregon | ~6K | 0.99× | |
| 25 | Michigan | ~10K | 0.97× | |
| 26 | South Carolina | ~7K | 0.97× | |
| 27 | Georgia | ~10K | 0.96× | |
| 28 | Maine | ~2K | 0.96× | |
| 29 | New Jersey | ~10K | 0.95× | |
| 30 | Virginia | ~10K | 0.95× | |
| 31 | North Dakota | <1K | 0.95× | |
| 32 | North Carolina | ~10K | 0.94× | |
| 33 | Hawaii | ~2K | 0.94× | |
| 34 | Pennsylvania | ~20K | 0.93× | |
| 35 | Louisiana | ~6K | 0.93× | |
| 36 | Ohio | ~10K | 0.92× | |
| 37 | Tennessee | ~9K | 0.92× | |
| 38 | New Hampshire | ~2K | 0.90× | |
| 39 | Florida | ~30K | 0.89× | |
| 40 | Illinois | ~10K | 0.89× | |
| 41 | Maryland | ~7K | 0.89× | |
| 42 | Minnesota | ~6K | 0.89× | |
| 43 | Mississippi | ~4K | 0.89× | |
| 44 | Vermont | <1K | 0.89× | |
| 45 | Colorado | ~7K | 0.87× | |
| 46 | Connecticut | ~4K | 0.86× | |
| 47 | Rhode Island | ~1K | 0.84× | |
| 48 | New York | ~20K | 0.79× | |
| 49 | Massachusetts | ~7K | 0.76× | |
| 50 | Washington, District of Columbia | ~1K | 0.75× |
The strongest cross-interests of the The Angry Birds Movie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shark Tale | Movies & TV | 286.33× | ||
| 02 | Rio 2 | Movies & TV | 160.62× | ||
| 03 | Six Feet Under (TV series) | Movies & TV | 125.91× | ||
| 04 | Matthew Perry | Movies & TV | 47.39× | ||
| 05 | Birds of Prey (TV series) | Movies & TV | 42.99× | ||
| 06 | The SpongeBob SquarePants Movie | Movies & TV | 41.76× | ||
| 07 | Ugly Betty | Movies & TV | 41.71× | ||
| 08 | Katey Sagal | Movies & TV | 40.10× | ||
| 09 | Zootopia | Movies & TV | 29.76× | ||
| 10 | The Goldbergs (TV series) | Movies & TV | 29.18× | ||
| 11 | Space Jam | Movies & TV | 28.54× | ||
| 12 | Marlon Wayans | Movies & TV | 26.73× | ||
| 13 | 30 Rock | Movies & TV | 26.30× | ||
| 14 | Rugrats | Movies & TV | 24.21× | ||
| 15 | John Leguizamo | Movies & TV | 22.85× | ||
| 16 | Arrow | Movies & TV | 19.54× | ||
| 17 | Christina Applegate | Movies & TV | 19.06× | ||
| 18 | Dumbo | Movies & TV | 14.06× | ||
| 19 | Billy Bob Thornton | Movies & TV | 12.68× | ||
| 20 | Scooby-Doo | Movies & TV | 8.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.69× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Spirituality | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.78× |
The Angry Birds Movie has an estimated audience of 509,745 people in United States, concentrated in California and Texas.
42.9% of The Angry Birds Movie fans are female, 57.1% are male, with an average age of 44.0 years.
The Angry Birds Movie fans show strongest brand affinity for Shark Tale (286.33×), Six Feet Under (TV series) (125.91×), and Rio 2 (160.62×) over the country average.
The Angry Birds Movie fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond The Angry Birds Movie itself, the audience over-indexes on Six Feet Under (TV series) (125.91×), Rio 2 (160.62×), Katey Sagal (40.1×), and Zootopia (29.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Angry Birds Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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