Rascasse Audience Intelligence

30 Rock Audience in United States

A data profile of the people who buy, follow and care about 30 Rock in United States — modelled from more than twelve digital signal sources. 30 Rock has an estimated audience of 1,563,901 people in United States.

#22among TV show in United States#1146among Movie / TV Show / Series in United States#2828in Movies & TV

The average 30 Rock fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include James Marsden, Matthew Broderick, Deborah Ann Woll, with strongest over-indexing on James Marsden (29.12× the country average).

Demographically, the 30 Rock audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 30 Rock fan in United States is balanced, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for James Marsden.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 30 Rock profile in United States.

Audience size
1.6M
in United States
Gender
51.3%♀
48.7% male
Age
43.9
average years
Country rank
#17210
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 30 Rock viewers

51.3% are female, 48.7% are male, average age 43.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for 30 Rock audience in United States
MetricValue
Female51.3%
Male48.7%
Average age43.9
Estimated audience size1,563,901
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the 30 Rock audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

52.4%

of the worldwide 30 Rock audience comes from United States.

Worldwide audience distribution share by country for 30 Rock
CountryShare
United States52.4%
United Kingdom7.5%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 30 Rock audience in United States is strongest.

Fig. 05

Top regions by affinity

30 Rock fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K3.68×
02New York~100K1.64×
03Washington, District of Columbia~7K1.58×
04Oregon~20K1.38×
05Vermont~4K1.36×
06Massachusetts~40K1.33×
07Washington~40K1.23×
08Rhode Island~6K1.23×
09Minnesota~30K1.19×
10Maine~7K1.19×
11Connecticut~20K1.13×
12Illinois~60K1.12×
13Colorado~30K1.12×
14New Hampshire~7K1.11×
15Pennsylvania~60K1.09×
16Utah~20K1.09×
17New Jersey~40K1.04×
18Wisconsin~20K1.02×
19Michigan~40K0.99×
20Missouri~20K0.99×
21Virginia~40K0.98×
22Maryland~30K0.98×
23Montana~4K0.98×
24California~200K0.97×
25Ohio~50K0.96×
26Iowa~10K0.94×
27Nebraska~7K0.94×
28Kansas~10K0.93×
29Idaho~7K0.92×
30Alaska~3K0.91×
31Indiana~30K0.90×
32North Carolina~40K0.88×
33Delaware~4K0.86×
34Arizona~30K0.85×
35Oklahoma~10K0.85×
36South Dakota~3K0.84×
37Kentucky~20K0.83×
38Tennessee~30K0.82×
39New Mexico~6K0.81×
40Georgia~40K0.80×
41Arkansas~10K0.78×
42Texas~100K0.77×
43West Virginia~5K0.76×
44South Carolina~20K0.75×
45Nevada~10K0.74×
46Louisiana~10K0.71×
47Florida~70K0.70×
48Alabama~10K0.69×
49Hawaii~5K0.68×
50Mississippi~8K0.61×
Fig. 06

Affinity by region

Affinity by region — 30 Rock, United States
0.61×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 30 Rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 30 Rock audience
#·InterestCategoryAffinity×
01Deborah Ann WollMovies & TV45.24×
02Ferris Bueller's Day OffMovies & TV34.19×
03Matthew BroderickMovies & TV33.92×
04Gwendoline ChristieMovies & TV33.23×
05Evan Rachel WoodMovies & TV31.75×
06Krysten RitterMovies & TV31.32×
07Julia Louis-DreyfusMovies & TV30.70×
08Tropic ThunderMovies & TV30.60×
09Silicon Valley (TV series)Movies & TV29.96×
10American Pie (film series)Movies & TV29.14×
11James MarsdenMovies & TV29.12×
12Arrested Development (TV series)Movies & TV27.67×
13Josh GadMovies & TV27.54×
14Step Brothers (film)Movies & TV27.52×
15Magic MikeMovies & TV26.42×
16Oscar IsaacMovies & TV25.00×
17Ted (film)Movies & TV23.68×
18Elementary (TV series)Movies & TV21.92×
19South ParkMovies & TV14.98×
20Rick and MortyMovies & TV11.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 30 Rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 30 Rock audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.43×
Early Adopter MentalityPOWER1.40×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 30 Rock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Healthy LifestyleBALANCE1.01×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 30 Rock have in United States?

30 Rock has an estimated audience of 1,563,901 people in United States, concentrated in California and New York.

02

What is the gender split and age of 30 Rock viewers?

51.3% of 30 Rock fans are female, 48.7% are male, with an average age of 43.9 years.

03

Which brands do 30 Rock fans like most?

30 Rock fans show strongest brand affinity for James Marsden (29.12×), Matthew Broderick (33.92×), and Deborah Ann Woll (45.24×) over the country average.

04

Where do 30 Rock fans live in United States?

30 Rock fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 30 Rock fans also like?

Beyond 30 Rock itself, the audience over-indexes on Matthew Broderick (33.92×), Deborah Ann Woll (45.24×), Oscar Isaac (25×), and Step Brothers (film) (27.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See 30 Rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 30 Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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