30 Rock Audience in United States
30 Rock has an estimated audience of 1,545,077 people in United States. 51.3% are female, 48.7% are male, average age 43.9. Top regions: California, New York, Texas. Top brand affinities: James Marsden, Matthew Broderick, Friends, Krysten Ritter, Oscar Isaac.
The average 30 Rock fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include James Marsden, Matthew Broderick, Friends, with strongest over-indexing on James Marsden (29.12× the country average). Demographically, the 30 Rock audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of 30 Rock fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.9 |
| Estimated audience size | 1,545,077 |
Audience persona
The typical 30 Rock fan in United States is balanced, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for James Marsden.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 171,154 | 1.01× |
| New York | 140,465 | 1.63× |
| Texas | 100,634 | 0.76× |
| Florida | 72,297 | 0.69× |
| Illinois | 60,357 | 1.17× |
| Pennsylvania | 56,082 | 1.08× |
| Ohio | 45,429 | 0.95× |
| Massachusetts | 40,668 | 1.34× |
| North Carolina | 40,513 | 0.87× |
| New Jersey | 40,451 | 1.03× |
| Michigan | 39,444 | 0.98× |
| Washington | 38,210 | 1.23× |
| Virginia | 36,784 | 0.98× |
| Georgia | 35,848 | 0.75× |
| Colorado | 27,340 | 1.12× |
| Minnesota | 26,965 | 1.22× |
| Arizona | 25,743 | 0.82× |
| Indiana | 24,919 | 0.88× |
| Maryland | 24,882 | 0.94× |
| Tennessee | 24,788 | 0.8× |
| Oregon | 24,518 | 1.38× |
| Wisconsin | 23,713 | 1.02× |
| Missouri | 23,678 | 0.95× |
| Connecticut | 17,383 | 1.12× |
| South Carolina | 16,858 | 0.73× |
| Kentucky | 15,338 | 0.79× |
| Utah | 14,543 | 1.05× |
| Alabama | 13,588 | 0.63× |
| Oklahoma | 13,568 | 0.79× |
| Louisiana | 13,446 | 0.67× |
| North Dakota | 13,374 | 4.21× |
| Iowa | 11,736 | 0.92× |
| Nevada | 10,708 | 0.72× |
| Kansas | 10,639 | 0.87× |
| Arkansas | 8,908 | 0.7× |
| Washington, District of Columbia | 7,505 | 1.62× |
| Idaho | 6,845 | 0.88× |
| Nebraska | 6,706 | 0.87× |
| New Hampshire | 6,527 | 1.07× |
| Mississippi | 6,349 | 0.5× |
| Maine | 6,178 | 1.12× |
| New Mexico | 5,827 | 0.75× |
| Rhode Island | 5,426 | 1.1× |
| West Virginia | 4,478 | 0.62× |
| Montana | 4,102 | 0.96× |
| Hawaii | 3,995 | 0.6× |
| Vermont | 3,531 | 1.3× |
| Delaware | 2,973 | 0.7× |
| South Dakota | 2,578 | 0.72× |
| Alaska | 2,556 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| James Marsden | 29.12× | Movies & TV |
| Matthew Broderick | 33.92× | Movies & TV |
| Friends | 6.29× | Movies & TV |
| Krysten Ritter | 31.32× | Movies & TV |
| Oscar Isaac | 25× | Movies & TV |
| Julia Louis-Dreyfus | 30.7× | Movies & TV |
| Gwendoline Christie | 33.23× | Movies & TV |
| Deborah Ann Woll | 45.24× | Movies & TV |
| The White Lotus | 9.17× | Movies & TV |
| Ferris Bueller's Day Off | 34.19× | Movies & TV |
| Tropic Thunder | 30.6× | Movies & TV |
| American Pie (film series) | 29.14× | Movies & TV |
| South Park | 14.98× | Movies & TV |
| Arrested Development (TV series) | 27.67× | Movies & TV |
| Step Brothers (film) | 27.52× | Movies & TV |
| Rick and Morty | 11.02× | Movies & TV |
| Evan Rachel Wood | 31.75× | Movies & TV |
| Ted (film) | 23.68× | Movies & TV |
| Silicon Valley (TV series) | 29.96× | Movies & TV |
| Magic Mike | 26.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.4 |
| Extroversion | THRILL | 1.34 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Risk Appetite | THRILL | 1.16 |
| Tradition | CONSERVATISM | 1.16 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.1% |
| United Kingdom | 6.0% |
| Australia | 4.1% |
See 30 Rock audiences in other countries
More TV show audiences in United States
- Monday Night Football (16,934,550)
- Saturday Night Live (12,186,288)
- Keeping Up with the Kardashians (11,184,546)
- American Idol (11,062,128)
- The Simpsons (10,230,758)
Frequently asked questions
How many fans does 30 Rock have in United States?
30 Rock has an estimated audience of 1,545,077 people in United States, concentrated in California and New York.
What is the gender split and age of 30 Rock fans?
51.3% of 30 Rock fans are female, 48.7% are male, with an average age of 43.9 years.
Which brands do 30 Rock fans like most?
30 Rock fans show strongest brand affinity for James Marsden (29.12×), Matthew Broderick (33.92×), and Friends (6.29×) over the country average.
Where do 30 Rock fans live in United States?
30 Rock fans in United States are most concentrated in California (reach 171,154), New York (reach 140,465), and Texas (reach 100,634). These three regions account for the largest share of the active audience.
What other brands do 30 Rock fans also like?
Beyond 30 Rock itself, the audience over-indexes on Matthew Broderick (33.92×), Friends (6.29×), Krysten Ritter (31.32×), and Oscar Isaac (25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 30 Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.