Rascasse Audience Intelligence

Dancing with the Stars Audience in United States

A data profile of the people who buy, follow and care about Dancing with the Stars in United States — modelled from more than twelve digital signal sources. Dancing with the Stars has an estimated audience of 9,606,979 people in United States.

#5among TV show in United States#78among Movie / TV Show / Series in United States#281in Movies & TV

The average Dancing with the Stars fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Looper (film), Peyton List (actress, born 1998), Cameron Boyce, with strongest over-indexing on Looper (film) (22.07× the country average).

Demographically, the Dancing with the Stars audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dancing with the Stars fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Looper (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dancing with the Stars profile in United States.

Audience size
9.6M
in United States
Gender
74.3%♀
25.7% male
Age
40.9
average years
Country rank
#3725
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dancing with the Stars viewers

74.3% are female, 25.7% are male, average age 40.9.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Dancing with the Stars audience in United States
MetricValue
Female74.3%
Male25.7%
Average age40.9
Estimated audience size9,606,979
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Dancing with the Stars audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3917%
40-4919%
50+28%
Fig. 04

Worldwide distribution

60.8%

of the worldwide Dancing with the Stars audience comes from United States.

Worldwide audience distribution share by country for Dancing with the Stars
CountryShare
United States60.8%
Canada5.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dancing with the Stars audience in United States is strongest.

Fig. 05

Top regions by affinity

Dancing with the Stars fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.47×
02New Hampshire~50K1.35×
03Iowa~100K1.34×
04Nebraska~60K1.28×
05Wisconsin~200K1.27×
06Pennsylvania~400K1.26×
07Massachusetts~200K1.26×
08Ohio~300K1.18×
09Minnesota~200K1.18×
10Vermont~20K1.16×
11Rhode Island~30K1.15×
12Maine~40K1.13×
13North Dakota~20K1.13×
14Connecticut~100K1.10×
15Kansas~80K1.10×
16West Virginia~50K1.10×
17Indiana~200K1.09×
18Kentucky~100K1.09×
19Idaho~50K1.09×
20New Jersey~300K1.06×
21South Dakota~20K1.05×
22Missouri~200K1.04×
23South Carolina~100K1.03×
24Illinois~300K1.01×
25Michigan~200K1.00×
26Tennessee~200K1.00×
27Alabama~100K1.00×
28Arkansas~80K0.99×
29Delaware~30K0.99×
30North Carolina~300K0.98×
31Oklahoma~100K0.98×
32New York~500K0.95×
33Louisiana~100K0.93×
34Mississippi~70K0.92×
35Montana~20K0.92×
36Colorado~100K0.90×
37Florida~600K0.89×
38Washington, District of Columbia~30K0.88×
39Wyoming~10K0.88×
40Virginia~200K0.86×
41Oregon~90K0.85×
42Georgia~200K0.84×
43Arizona~200K0.83×
44Texas~700K0.79×
45New Mexico~40K0.77×
46Washington~100K0.76×
47Maryland~100K0.76×
48California~700K0.70×
49Hawaii~30K0.67×
50Nevada~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Dancing with the Stars, United States
0.66×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dancing with the Stars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dancing with the Stars audience
#·InterestCategoryAffinity×
01Strictly Come DancingSports23.47×
02Cheryl BurkeMovies & TV22.85×
03Looper (film)Movies & TV22.07×
04Jesse MetcalfeMovies & TV20.21×
05Derek HoughMovies & TV18.37×
06Peyton List (actress, born 1998)Movies & TV18.00×
07Mary MouserMovies & TV18.00×
08Cameron BoyceMovies & TV13.73×
09JoJo SiwaMovies & TV10.70×
10Rebel WilsonMovies & TV10.04×
11Pitch PerfectMovies & TV9.63×
12Sabrina CarpenterMusic & Radio3.77×
13African-American musicMusic & Radio2.42×
14Social networking serviceTechnology & Electronics2.31×
15RedditInternet & Social Media2.07×
16GodPolitics & Society1.97×
17PinterestInternet & Social Media1.92×
18FriendshipKids & Family1.84×
19ReligionBusiness & Career1.69×
20MotherhoodKids & Family1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dancing with the Stars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dancing with the Stars audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.96×
Community OrientationOPEN1.71×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dancing with the Stars audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Luxury OrientationPREMIUM0.96×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dancing with the Stars have in United States?

Dancing with the Stars has an estimated audience of 9,606,979 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dancing with the Stars viewers?

74.3% of Dancing with the Stars fans are female, 25.7% are male, with an average age of 40.9 years.

03

Which brands do Dancing with the Stars fans like most?

Dancing with the Stars fans show strongest brand affinity for Looper (film) (22.07×), Peyton List (actress, born 1998) (18×), and Cameron Boyce (13.73×) over the country average.

04

Where do Dancing with the Stars fans live in United States?

Dancing with the Stars fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Dancing with the Stars fans also like?

Beyond Dancing with the Stars itself, the audience over-indexes on Peyton List (actress, born 1998) (18×), Cameron Boyce (13.73×), Cheryl Burke (22.85×), and Derek Hough (18.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dancing with the Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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