Dancing with the Stars Audience in United States

Dancing with the Stars logo

Dancing with the Stars has an estimated audience of 9,573,787 people in United States. 74.3% are female, 25.7% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Looper (film), Peyton List (actress, born 1998), Cheryl Burke, Cameron Boyce, JoJo Siwa.

The average Dancing with the Stars fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Looper (film), Peyton List (actress, born 1998), Cheryl Burke, with strongest over-indexing on Looper (film) (22.07× the country average). Demographically, the Dancing with the Stars audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Dancing with the Stars fans

Demographic split for Dancing with the Stars audience in United States
MetricValue
Female74.3%
Male25.7%
Average age40.9
Estimated audience size9,573,787

Audience persona

The typical Dancing with the Stars fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Looper (film).

Top regions in United States

Top regions ranked by reach for Dancing with the Stars in United States
RegionReachAffinity
California800,7120.76×
Texas695,7390.85×
Florida575,5490.89×
New York553,8341.04×
Pennsylvania413,6741.28×
Ohio358,7461.22×
Illinois349,9671.1×
North Carolina293,3191.02×
New Jersey267,8051.1×
Massachusetts266,8181.41×
Georgia257,9260.87×
Michigan257,8121.03×
Virginia222,0080.95×
Tennessee194,4461.01×
Wisconsin193,9471.35×
Indiana176,0531.01×
Minnesota171,8731.25×
Arizona158,9650.81×
Missouri154,6681×
Washington154,6140.81×
South Carolina145,0121.01×
Colorado138,0170.91×
Maryland130,1070.79×
Alabama130,0450.97×
Kentucky127,8681.07×
Louisiana110,9790.9×
Connecticut109,3931.14×
Utah109,0641.27×
Iowa102,4751.3×
Oklahoma101,3850.95×
Oregon96,3610.88×
Kansas78,2301.04×
Arkansas74,6260.95×
Mississippi66,7860.85×
Nevada59,6080.64×
Nebraska58,3421.22×
New Hampshire52,9491.4×
Idaho50,0891.04×
West Virginia45,1881.01×
Maine38,9231.13×
New Mexico36,9720.77×
Rhode Island35,5241.17×
Hawaii29,5110.72×
Delaware26,1060.99×
Washington, District of Columbia24,7040.86×
Vermont22,4331.33×
Montana21,7290.82×
South Dakota21,3200.96×
North Dakota18,5630.94×
Wyoming10,4570.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dancing with the Stars audience
BrandAffinityCategory
Looper (film)22.07×Movies & TV
Peyton List (actress, born 1998)18×Movies & TV
Cheryl Burke22.85×Movies & TV
Cameron Boyce13.73×Movies & TV
JoJo Siwa10.7×Movies & TV
Derek Hough18.37×Movies & TV
Mary Mouser18×Movies & TV
Jesse Metcalfe20.21×Movies & TV
Pitch Perfect9.63×Movies & TV
Social networking service2.31×Technology & Electronics
Rebel Wilson10.04×Movies & TV
Euphoria1.62×Movies & TV
Sabrina Carpenter3.77×Music & Radio
Pinterest1.92×Internet & Social Media
African-American music2.42×Music & Radio
Reddit2.07×Internet & Social Media
Friendship1.84×Kids & Family
Strictly Come Dancing23.47×Sports
God1.97×Politics & Society
Motherhood1.63×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dancing with the Stars audience
TraitClusterScore
Community OrientationOPEN1.35
ExtroversionTHRILL1.28
LGBTQ+ IdentityOPEN1.19
Family OrientationCONSERVATISM1.18
Healthy LifestyleBALANCE1.11
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Dancing with the Stars
CountryShare
United States60.0%
Canada5.6%
United Kingdom4.2%

See Dancing with the Stars audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Dancing with the Stars have in United States?

Dancing with the Stars has an estimated audience of 9,573,787 people in United States, concentrated in California and Texas.

What is the gender split and age of Dancing with the Stars fans?

74.3% of Dancing with the Stars fans are female, 25.7% are male, with an average age of 40.9 years.

Which brands do Dancing with the Stars fans like most?

Dancing with the Stars fans show strongest brand affinity for Looper (film) (22.07×), Peyton List (actress, born 1998) (18×), and Cheryl Burke (22.85×) over the country average.

Where do Dancing with the Stars fans live in United States?

Dancing with the Stars fans in United States are most concentrated in California (reach 800,712), Texas (reach 695,739), and Florida (reach 575,549). These three regions account for the largest share of the active audience.

What other brands do Dancing with the Stars fans also like?

Beyond Dancing with the Stars itself, the audience over-indexes on Peyton List (actress, born 1998) (18×), Cheryl Burke (22.85×), Cameron Boyce (13.73×), and JoJo Siwa (10.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dancing with the Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.