America's Got Talent Audience in United States

America's Got Talent logo

America's Got Talent has an estimated audience of 6,641,347 people in United States. 61.0% are female, 39.0% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Friends, Benicio del Toro, Cameron Boyce, Zoom (TV channel), Sabrina Carpenter.

The average America's Got Talent fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friends, Benicio del Toro, Cameron Boyce, with strongest over-indexing on Friends (1.66× the country average). Demographically, the America's Got Talent audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of America's Got Talent fans

Demographic split for America's Got Talent audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.9
Estimated audience size6,641,347

Audience persona

The typical America's Got Talent fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for America's Got Talent in United States
RegionReachAffinity
California680,9740.93×
Texas489,0060.86×
Florida450,1771×
New York317,5270.86×
Illinois252,2661.14×
Pennsylvania244,5071.09×
Ohio223,4241.09×
North Carolina201,4971.01×
Michigan194,7811.12×
Georgia191,2030.93×
Indiana147,7171.22×
New Jersey141,3400.84×
Tennessee140,7541.06×
Virginia137,8240.85×
Arizona125,9820.93×
Washington124,3600.93×
South Carolina120,1011.2×
Massachusetts117,7320.9×
Missouri113,3281.06×
Wisconsin105,9791.06×
Louisiana103,9071.21×
Alabama103,7751.12×
Kentucky101,4611.22×
Minnesota94,0960.99×
Maryland91,0160.8×
Colorado86,3820.83×
Oklahoma77,5891.05×
Oregon72,8640.96×
Arkansas62,8471.15×
Connecticut60,7800.91×
Mississippi59,6161.09×
Iowa59,2321.08×
Nevada58,8580.92×
Kansas55,8211.07×
Utah55,4880.93×
West Virginia36,3551.18×
Idaho34,5461.04×
Hawaii32,4151.14×
Nebraska31,2250.94×
Maine31,1141.31×
New Mexico28,1440.85×
New Hampshire26,3801.01×
Rhode Island20,0920.95×
Montana18,2950.99×
Delaware15,7650.86×
South Dakota15,6421.02×
Alaska14,0050.99×
North Dakota12,8110.94×
Vermont11,9921.03×
Washington, District of Columbia10,2160.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for America's Got Talent audience
BrandAffinityCategory
Friends1.66×Movies & TV
Benicio del Toro7.66×Movies & TV
Cameron Boyce6.57×Movies & TV
Zoom (TV channel)2.69×Technology & Electronics
Sabrina Carpenter2.62×Music & Radio
Peyton List6.51×Movies & TV
Dancing with the Stars3.73×Movies & TV
Peyton List (actress, born 1998)5.95×Movies & TV
Dove Cameron4.88×Movies & TV
Skai Jackson7.24×Movies & TV
American Idol3.15×Movies & TV
Debby Ryan5.78×Movies & TV
Audition4.17×Business & Career
Revolution (TV series)4.43×Movies & TV
Global Television Network1.68×Movies & TV
Variety show1.61×Movies & TV
WWE1.54×Sports
Alvin and the Chipmunks4.02×Music & Radio
Atlanta hip hop2.13×Music & Radio
Husband1.64×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by America's Got Talent audience
TraitClusterScore
ExtroversionTHRILL1.44
TraditionCONSERVATISM1.23
Community OrientationOPEN1.13
MindfulnessBALANCE1.01
Family OrientationCONSERVATISM1.01
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for America's Got Talent
CountryShare
United States52.4%
United Kingdom6.5%
Canada6.0%

See America's Got Talent audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does America's Got Talent have in United States?

America's Got Talent has an estimated audience of 6,641,347 people in United States, concentrated in California and Texas.

What is the gender split and age of America's Got Talent fans?

61.0% of America's Got Talent fans are female, 39.0% are male, with an average age of 40.9 years.

Which brands do America's Got Talent fans like most?

America's Got Talent fans show strongest brand affinity for Friends (1.66×), Benicio del Toro (7.66×), and Cameron Boyce (6.57×) over the country average.

Where do America's Got Talent fans live in United States?

America's Got Talent fans in United States are most concentrated in California (reach 680,974), Texas (reach 489,006), and Florida (reach 450,177). These three regions account for the largest share of the active audience.

What other brands do America's Got Talent fans also like?

Beyond America's Got Talent itself, the audience over-indexes on Benicio del Toro (7.66×), Cameron Boyce (6.57×), Zoom (TV channel) (2.69×), and Sabrina Carpenter (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for America's Got Talent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.