Rascasse Audience Intelligence

America's Got Talent Audience in United States

A data profile of the people who buy, follow and care about America's Got Talent in United States — modelled from more than twelve digital signal sources. America's Got Talent has an estimated audience of 6,568,139 people in United States.

#7among TV show in United States#138among Movie / TV Show / Series in United States#473in Movies & TV

The average America's Got Talent fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Benicio del Toro, Cameron Boyce, Zoom (TV channel), with strongest over-indexing on Benicio del Toro (7.66× the country average).

Demographically, the America's Got Talent audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical America's Got Talent fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Benicio del Toro.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the America's Got Talent profile in United States.

Audience size
6.6M
in United States
Gender
61.0%♀
39.0% male
Age
40.9
average years
Country rank
#5300
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of America's Got Talent viewers

61.0% are female, 39.0% are male, average age 40.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for America's Got Talent audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.9
Estimated audience size6,568,139
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the America's Got Talent audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

52.0%

of the worldwide America's Got Talent audience comes from United States.

Worldwide audience distribution share by country for America's Got Talent
CountryShare
United States52.0%
United Kingdom6.5%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the America's Got Talent audience in United States is strongest.

Fig. 05

Top regions by affinity

America's Got Talent fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K1.36×
02West Virginia~40K1.21×
03Hawaii~30K1.19×
04South Carolina~100K1.18×
05Indiana~100K1.14×
06Louisiana~100K1.14×
07Kentucky~90K1.12×
08Arkansas~60K1.12×
09Alabama~100K1.11×
10Illinois~200K1.10×
11Ohio~200K1.10×
12Wisconsin~100K1.10×
13Alaska~20K1.10×
14Vermont~10K1.10×
15South Dakota~20K1.09×
16Iowa~60K1.08×
17Michigan~200K1.06×
18Oklahoma~80K1.06×
19Mississippi~60K1.06×
20Missouri~100K1.05×
21Kansas~60K1.05×
22Idaho~30K1.05×
23Pennsylvania~200K1.04×
24New Hampshire~30K1.04×
25Tennessee~100K1.02×
26Montana~20K1.02×
27North Dakota~10K1.02×
28Rhode Island~20K1.01×
29Minnesota~90K0.99×
30Florida~400K0.98×
31North Carolina~200K0.97×
32Oregon~70K0.95×
33Nebraska~30K0.95×
34Connecticut~60K0.93×
35New Mexico~30K0.93×
36Utah~50K0.92×
37Arizona~100K0.90×
38California~600K0.89×
39Washington~100K0.89×
40Delaware~20K0.89×
41Nevada~60K0.88×
42Georgia~200K0.87×
43Massachusetts~100K0.85×
44Virginia~100K0.84×
45Colorado~90K0.83×
46Maryland~90K0.82×
47New York~300K0.81×
48New Jersey~100K0.81×
49Texas~500K0.80×
50Washington, District of Columbia~10K0.59×
Fig. 06

Affinity by region

Affinity by region — America's Got Talent, United States
0.59×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the America's Got Talent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for America's Got Talent audience
#·InterestCategoryAffinity×
01Benicio del ToroMovies & TV7.66×
02Skai JacksonMovies & TV7.24×
03Cameron BoyceMovies & TV6.57×
04Peyton ListMovies & TV6.51×
05Peyton List (actress, born 1998)Movies & TV5.95×
06Debby RyanMovies & TV5.78×
07Dove CameronMovies & TV4.88×
08Revolution (TV series)Movies & TV4.43×
09AuditionBusiness & Career4.17×
10Alvin and the ChipmunksMusic & Radio4.02×
11Dancing with the StarsMovies & TV3.73×
12American IdolMovies & TV3.15×
13Zoom (TV channel)Technology & Electronics2.69×
14Sabrina CarpenterMusic & Radio2.62×
15Atlanta hip hopMusic & Radio2.13×
16Global Television NetworkMovies & TV1.68×
17HusbandKids & Family1.64×
18Variety showMovies & TV1.61×
19Michael JacksonMusic & Radio1.54×
20WWESports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the America's Got Talent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by America's Got Talent audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.19×
TraditionCONSERVATISM1.15×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by America's Got Talent audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.81×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does America's Got Talent have in United States?

America's Got Talent has an estimated audience of 6,568,139 people in United States, concentrated in California and Texas.

02

What is the gender split and age of America's Got Talent viewers?

61.0% of America's Got Talent fans are female, 39.0% are male, with an average age of 40.9 years.

03

Which brands do America's Got Talent fans like most?

America's Got Talent fans show strongest brand affinity for Benicio del Toro (7.66×), Cameron Boyce (6.57×), and Zoom (TV channel) (2.69×) over the country average.

04

Where do America's Got Talent fans live in United States?

America's Got Talent fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do America's Got Talent fans also like?

Beyond America's Got Talent itself, the audience over-indexes on Cameron Boyce (6.57×), Zoom (TV channel) (2.69×), Peyton List (6.51×), and Sabrina Carpenter (2.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for America's Got Talent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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