Keeping Up with the Kardashians Audience in United States
Keeping Up with the Kardashians has an estimated audience of 11,184,545 people in United States. 75.2% are female, 24.8% are male, average age 32.3. Top regions: California, Texas, New York. Top brand affinities: Sabrina Carpenter, Euphoria, Hair Extensions, Kylie Jenner, Kendall Jenner.
The average Keeping Up with the Kardashians fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sabrina Carpenter, Euphoria, Hair Extensions, with strongest over-indexing on Sabrina Carpenter (8.81× the country average). Demographically, the Keeping Up with the Kardashians audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Keeping Up with the Kardashians fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 32.3 |
| Estimated audience size | 11,184,545 |
Audience persona
The typical Keeping Up with the Kardashians fan in United States is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,650,946 | 1.34× |
| Texas | 1,128,241 | 1.17× |
| New York | 761,063 | 1.22× |
| Florida | 744,923 | 0.98× |
| Illinois | 423,103 | 1.14× |
| Pennsylvania | 379,594 | 1.01× |
| Georgia | 377,827 | 1.1× |
| North Carolina | 331,434 | 0.98× |
| Ohio | 330,089 | 0.96× |
| Michigan | 301,757 | 1.03× |
| Arizona | 292,600 | 1.28× |
| New Jersey | 288,597 | 1.01× |
| Virginia | 254,306 | 0.93× |
| Massachusetts | 230,574 | 1.05× |
| Tennessee | 223,571 | 1× |
| Washington | 222,218 | 0.99× |
| Indiana | 204,827 | 1× |
| Maryland | 198,881 | 1.03× |
| Missouri | 181,643 | 1.01× |
| Colorado | 172,777 | 0.98× |
| Alabama | 171,051 | 1.09× |
| South Carolina | 164,881 | 0.98× |
| Louisiana | 164,095 | 1.14× |
| Wisconsin | 158,546 | 0.94× |
| Minnesota | 155,309 | 0.97× |
| Kentucky | 148,799 | 1.06× |
| Oklahoma | 139,301 | 1.12× |
| Oregon | 132,354 | 1.03× |
| Nevada | 118,938 | 1.1× |
| Connecticut | 118,717 | 1.06× |
| Arkansas | 108,175 | 1.17× |
| Utah | 99,654 | 0.99× |
| Mississippi | 93,069 | 1.01× |
| Kansas | 89,337 | 1.01× |
| Iowa | 86,146 | 0.93× |
| New Mexico | 61,057 | 1.09× |
| Idaho | 51,482 | 0.92× |
| Nebraska | 50,417 | 0.9× |
| West Virginia | 44,991 | 0.86× |
| Hawaii | 42,756 | 0.89× |
| New Hampshire | 36,355 | 0.82× |
| Rhode Island | 36,315 | 1.02× |
| Maine | 34,565 | 0.86× |
| Montana | 28,078 | 0.9× |
| Washington, District of Columbia | 27,619 | 0.82× |
| Delaware | 27,024 | 0.88× |
| South Dakota | 25,568 | 0.99× |
| North Dakota | 20,715 | 0.9× |
| Alaska | 20,388 | 0.85× |
| Vermont | 14,968 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 8.81× | Music & Radio |
| Euphoria | 3.38× | Movies & TV |
| Hair Extensions | 6.9× | Beauty & Wellness |
| Kylie Jenner | 8.81× | Movies & TV |
| Kendall Jenner | 11.24× | Fashion & Accessoires |
| Health And Beauty | 5.95× | Beauty & Wellness |
| Long hair | 5.79× | Beauty & Wellness |
| Aritzia | 6.71× | Fashion & Accessoires |
| Kourtney Kardashian | 11.45× | Movies & TV |
| Long Lashes | 7.93× | Beauty & Wellness |
| Jessica Alba | 7.89× | Movies & TV |
| Kim Kardashian | 6.43× | Movies & TV |
| Natural skin care | 4.96× | Beauty & Wellness |
| Gwyneth Paltrow | 10.27× | Movies & TV |
| Skims | 6.07× | Fashion & Accessoires |
| Rhianna (singer) | 6.83× | Music & Radio |
| Food and drink | 1.7× | Food & Beverages |
| Selena Gomez | 6.05× | Movies & TV |
| Hair conditioner | 4.61× | Beauty & Wellness |
| Dollar Tree | 2.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Mindfulness | BALANCE | 1.29 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.6% |
| Brazil | 3.6% |
| Spain | 3.5% |
See Keeping Up with the Kardashians audiences in other countries
- Keeping Up with the Kardashians — Germany
- Keeping Up with the Kardashians — United Kingdom
- Keeping Up with the Kardashians — France
- Keeping Up with the Kardashians — Italy
- Keeping Up with the Kardashians — Spain
- Keeping Up with the Kardashians — Brazil
- Keeping Up with the Kardashians — Japan
- Keeping Up with the Kardashians — South Korea
- Keeping Up with the Kardashians — India
More TV show audiences in United States
- Monday Night Football (16,934,550)
- Saturday Night Live (12,186,288)
- American Idol (11,062,128)
- The Simpsons (10,230,758)
- Dancing with the Stars (9,573,787)
Frequently asked questions
How many fans does Keeping Up with the Kardashians have in United States?
Keeping Up with the Kardashians has an estimated audience of 11,184,545 people in United States, concentrated in California and Texas.
What is the gender split and age of Keeping Up with the Kardashians fans?
75.2% of Keeping Up with the Kardashians fans are female, 24.8% are male, with an average age of 32.3 years.
Which brands do Keeping Up with the Kardashians fans like most?
Keeping Up with the Kardashians fans show strongest brand affinity for Sabrina Carpenter (8.81×), Euphoria (3.38×), and Hair Extensions (6.9×) over the country average.
Where do Keeping Up with the Kardashians fans live in United States?
Keeping Up with the Kardashians fans in United States are most concentrated in California (reach 1,650,946), Texas (reach 1,128,241), and New York (reach 761,063). These three regions account for the largest share of the active audience.
What other brands do Keeping Up with the Kardashians fans also like?
Beyond Keeping Up with the Kardashians itself, the audience over-indexes on Euphoria (3.38×), Hair Extensions (6.9×), Kylie Jenner (8.81×), and Kendall Jenner (11.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Keeping Up with the Kardashians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.