Rascasse Audience Intelligence

Keeping Up with the Kardashians Audience in United States

A data profile of the people who buy, follow and care about Keeping Up with the Kardashians in United States — modelled from more than twelve digital signal sources. Keeping Up with the Kardashians has an estimated audience of 768,400 people in United States.

#34among TV show in United States#2350among Movie / TV Show / Series in United States#5235in Movies & TV

The average Keeping Up with the Kardashians fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sabrina Carpenter, Hair Extensions, Kylie Jenner, with strongest over-indexing on Sabrina Carpenter (8.81× the country average).

Demographically, the Keeping Up with the Kardashians audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keeping Up with the Kardashians fan in United States is more female, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keeping Up with the Kardashians profile in United States.

Audience size
768K
in United States
Gender
75.2%♀
24.8% male
Age
32.3
average years
Country rank
#28183
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keeping Up with the Kardashians viewers

75.2% are female, 24.8% are male, average age 32.3.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Keeping Up with the Kardashians audience in United States
MetricValue
Female75.2%
Male24.8%
Average age32.3
Estimated audience size768,400
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Keeping Up with the Kardashians audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Keeping Up with the Kardashians audience comes from United States.

Worldwide audience distribution share by country for Keeping Up with the Kardashians
CountryShare
United States19.6%
Spain13.6%
Brazil12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keeping Up with the Kardashians audience in United States is strongest.

Fig. 05

Top regions by affinity

Keeping Up with the Kardashians fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.29×
02Arizona~300K1.26×
03New York~700K1.17×
04Arkansas~100K1.16×
05Louisiana~200K1.15×
06Texas~1M1.10×
07New Mexico~60K1.10×
08Alabama~200K1.09×
09Oklahoma~100K1.09×
10Illinois~400K1.08×
11Nevada~100K1.08×
12Georgia~400K1.06×
13Connecticut~100K1.06×
14Kentucky~100K1.05×
15Mississippi~100K1.05×
16Rhode Island~40K1.05×
17Massachusetts~200K1.04×
18Maryland~200K1.04×
19South Dakota~30K1.03×
20New Jersey~300K1.02×
21Oregon~100K1.02×
22Michigan~300K1.01×
23Missouri~200K1.01×
24Kansas~90K1.00×
25Pennsylvania~400K0.99×
26Tennessee~200K0.98×
27Indiana~200K0.98×
28Utah~100K0.98×
29North Dakota~20K0.98×
30Washington~200K0.97×
31Colorado~200K0.97×
32Florida~700K0.96×
33South Carolina~200K0.96×
34Minnesota~200K0.96×
35North Carolina~300K0.95×
36Iowa~90K0.95×
37Montana~30K0.95×
38Alaska~20K0.95×
39Wisconsin~200K0.94×
40Idaho~50K0.94×
41Ohio~300K0.93×
42West Virginia~50K0.93×
43Delaware~30K0.93×
44Nebraska~50K0.92×
45Hawaii~40K0.92×
46Virginia~200K0.91×
47Maine~40K0.90×
48New Hampshire~40K0.88×
49Washington, District of Columbia~30K0.88×
50Vermont~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Keeping Up with the Kardashians, United States
0.88×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keeping Up with the Kardashians audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keeping Up with the Kardashians audience
#·InterestCategoryAffinity×
01Kourtney KardashianMovies & TV11.45×
02Kendall JennerFashion & Accessoires11.24×
03Gwyneth PaltrowMovies & TV10.27×
04Zara LarssonMusic & Radio9.32×
05Adriana LimaFashion & Accessoires9.05×
06Sabrina CarpenterMusic & Radio8.81×
07Kylie JennerMovies & TV8.81×
08Long LashesBeauty & Wellness7.93×
09Jessica AlbaMovies & TV7.89×
10Hair ExtensionsBeauty & Wellness6.90×
11Rhianna (singer)Music & Radio6.83×
12AritziaFashion & Accessoires6.71×
13Kim KardashianMovies & TV6.43×
14SkimsFashion & Accessoires6.07×
15Selena GomezMovies & TV6.05×
16Health And BeautyBeauty & Wellness5.95×
17Long hairBeauty & Wellness5.79×
18Natural skin careBeauty & Wellness4.96×
19Hair conditionerBeauty & Wellness4.61×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keeping Up with the Kardashians audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keeping Up with the Kardashians audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.81×
Design AffinityPREMIUM1.57×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keeping Up with the Kardashians audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.56×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keeping Up with the Kardashians have in United States?

Keeping Up with the Kardashians has an estimated audience of 768,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Keeping Up with the Kardashians viewers?

75.2% of Keeping Up with the Kardashians fans are female, 24.8% are male, with an average age of 32.3 years.

03

Which brands do Keeping Up with the Kardashians fans like most?

Keeping Up with the Kardashians fans show strongest brand affinity for Sabrina Carpenter (8.81×), Hair Extensions (6.9×), and Kylie Jenner (8.81×) over the country average.

04

Where do Keeping Up with the Kardashians fans live in United States?

Keeping Up with the Kardashians fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Keeping Up with the Kardashians fans also like?

Beyond Keeping Up with the Kardashians itself, the audience over-indexes on Hair Extensions (6.9×), Kylie Jenner (8.81×), Kendall Jenner (11.24×), and Health And Beauty (5.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keeping Up with the Kardashians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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