Rascasse Audience Intelligence

The Simpsons Audience in United States

A data profile of the people who buy, follow and care about The Simpsons in United States — modelled from more than twelve digital signal sources. The Simpsons has an estimated audience of 10,369,857 people in United States.

#3among TV show in United States#67among Movie / TV Show / Series in United States#250in Movies & TV

The average The Simpsons fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Regular Show, Rick and Morty, South Park, with strongest over-indexing on Regular Show (3.09× the country average).

Demographically, the The Simpsons audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Simpsons fan in United States is balanced, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Regular Show.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Simpsons profile in United States.

Audience size
10.4M
in United States
Gender
49.9%♀
50.1% male
Age
41.0
average years
Country rank
#3452
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Simpsons viewers

49.9% are female, 50.1% are male, average age 41.0.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for The Simpsons audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.0
Estimated audience size10,369,857
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the The Simpsons audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4919%
50+28%
Fig. 04

Worldwide distribution

37.2%

of the worldwide The Simpsons audience comes from United States.

Worldwide audience distribution share by country for The Simpsons
CountryShare
United States37.2%
United Kingdom7.7%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Simpsons audience in United States is strongest.

Fig. 05

Top regions by affinity

The Simpsons fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K1.34×
02West Virginia~60K1.20×
03Indiana~200K1.18×
04Oklahoma~100K1.16×
05Texas~1M1.15×
06Kentucky~100K1.14×
07New Mexico~60K1.14×
08Oregon~100K1.13×
09California~1.5M1.12×
10Pennsylvania~400K1.11×
11Illinois~400K1.11×
12Alabama~200K1.11×
13Georgia~300K1.10×
14Michigan~300K1.10×
15New Jersey~300K1.10×
16Tennessee~200K1.08×
17Nevada~100K1.08×
18Ohio~300K1.07×
19Louisiana~100K1.07×
20Arizona~200K1.06×
21Arkansas~90K1.06×
22Missouri~200K1.05×
23Mississippi~90K1.04×
24Maryland~200K1.03×
25Utah~90K1.03×
26North Carolina~300K1.00×
27Minnesota~100K0.99×
28Kansas~80K0.99×
29Iowa~80K0.97×
30Connecticut~100K0.96×
31Washington~200K0.95×
32South Carolina~100K0.95×
33Massachusetts~200K0.93×
34Wisconsin~100K0.93×
35South Dakota~20K0.93×
36Florida~600K0.92×
37Virginia~200K0.92×
38New Hampshire~40K0.91×
39Rhode Island~30K0.91×
40Colorado~100K0.90×
41Idaho~50K0.90×
42Nebraska~50K0.90×
43Maine~30K0.90×
44Alaska~20K0.89×
45Montana~20K0.88×
46Delaware~20K0.88×
47North Dakota~20K0.86×
48Vermont~20K0.86×
49Washington, District of Columbia~20K0.78×
50Hawaii~30K0.62×
Fig. 06

Affinity by region

Affinity by region — The Simpsons, United States
0.62×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Simpsons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Simpsons audience
#·InterestCategoryAffinity×
01Jason MantzoukasMovies & TV3.60×
02Matt GroeningLiterature3.12×
03Danny ElfmanMusic & Radio3.11×
04Regular ShowMovies & TV3.09×
05Judy GreerMovies & TV2.61×
06Kim CattrallMovies & TV2.61×
07Luke WilsonMovies & TV2.44×
08BoJack HorsemanMovies & TV2.25×
09Vince VaughnMovies & TV2.03×
10Austin Powers (film series)Movies & TV2.02×
11King of the HillMovies & TV1.93×
12Paul Thomas AndersonMovies & TV1.88×
13Adventure TimeMovies & TV1.85×
14South ParkMovies & TV1.83×
15Anya Taylor-JoyMovies & TV1.77×
16Rick and MortyMovies & TV1.65×
17Bob's BurgersMovies & TV1.64×
18Alison BrieMovies & TV1.59×
19ImdbMovies & TV1.53×
20Moana (2016 film)Movies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Simpsons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Simpsons audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.10×
Community OrientationOPEN1.09×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Simpsons audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
MindfulnessBALANCE0.94×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Simpsons have in United States?

The Simpsons has an estimated audience of 10,369,857 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Simpsons viewers?

49.9% of The Simpsons fans are female, 50.1% are male, with an average age of 41.0 years.

03

Which brands do The Simpsons fans like most?

The Simpsons fans show strongest brand affinity for Regular Show (3.09×), Rick and Morty (1.65×), and South Park (1.83×) over the country average.

04

Where do The Simpsons fans live in United States?

The Simpsons fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do The Simpsons fans also like?

Beyond The Simpsons itself, the audience over-indexes on Rick and Morty (1.65×), South Park (1.83×), Imdb (1.53×), and Danny Elfman (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See The Simpsons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Simpsons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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