The Simpsons Audience in United States

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The Simpsons has an estimated audience of 10,230,758 people in United States. 49.9% are female, 50.1% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Regular Show, Rick and Morty, South Park, Danny Elfman, Imdb.

The average The Simpsons fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regular Show, Rick and Morty, South Park, with strongest over-indexing on Regular Show (3.09× the country average). Demographically, the The Simpsons audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of The Simpsons fans

Demographic split for The Simpsons audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.0
Estimated audience size10,230,758

Audience persona

The typical The Simpsons fan in United States is balanced, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Regular Show.

Top regions in United States

Top regions ranked by reach for The Simpsons in United States
RegionReachAffinity
California1,303,8471.16×
Texas1,031,1461.17×
Florida681,3660.98×
New York618,9751.08×
Illinois400,1301.17×
Pennsylvania391,9581.14×
Georgia363,4651.15×
Ohio354,5221.12×
North Carolina311,1441.01×
Michigan308,4841.15×
New Jersey280,4081.08×
Virginia234,3820.94×
Tennessee230,6071.12×
Indiana230,1161.23×
Arizona221,5451.06×
Washington206,3831.01×
Massachusetts191,4480.95×
Maryland184,4361.05×
Missouri176,5161.07×
Alabama152,7201.07×
South Carolina151,6740.99×
Colorado150,5360.93×
Louisiana147,2501.12×
Minnesota146,4441×
Kentucky145,5481.13×
Wisconsin144,8700.94×
Oregon142,5751.22×
Oklahoma129,0551.14×
Nevada106,3341.07×
Connecticut98,7920.96×
Utah94,1831.03×
Arkansas90,5711.07×
Mississippi89,9561.07×
Iowa80,1470.95×
Kansas77,3880.96×
New Mexico58,6881.14×
West Virginia55,9831.18×
Idaho44,7340.87×
Nebraska44,2470.86×
New Hampshire36,0860.9×
Maine32,5230.89×
Rhode Island28,4520.87×
Washington, District of Columbia25,3140.82×
Hawaii24,3570.55×
Delaware23,6890.84×
Montana23,6550.83×
South Dakota19,4570.82×
Alaska16,4180.75×
North Dakota16,0150.76×
Vermont14,0370.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Simpsons audience
BrandAffinityCategory
Regular Show3.09×Movies & TV
Rick and Morty1.65×Movies & TV
South Park1.83×Movies & TV
Danny Elfman3.11×Music & Radio
Imdb1.53×Movies & TV
Anya Taylor-Joy1.77×Movies & TV
Vince Vaughn2.03×Movies & TV
Jason Mantzoukas3.6×Movies & TV
Matt Groening3.12×Literature
Paul Thomas Anderson1.88×Movies & TV
Alison Brie1.59×Movies & TV
King of the Hill1.93×Movies & TV
Kim Cattrall2.61×Movies & TV
Luke Wilson2.44×Movies & TV
Judy Greer2.61×Movies & TV
Moana (2016 film)1.5×Movies & TV
BoJack Horseman2.25×Movies & TV
Danny McBride1.91×Movies & TV
Adventure Time1.85×Movies & TV
Nacho Libre2.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Simpsons audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
ExtroversionTHRILL1.43
LGBTQ+ IdentityOPEN1.37
Social Media UsageJOY1.22
Risk AppetiteTHRILL1.15
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for The Simpsons
CountryShare
United States38.7%
United Kingdom8.2%
Mexico5.2%

See The Simpsons audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does The Simpsons have in United States?

The Simpsons has an estimated audience of 10,230,758 people in United States, concentrated in California and Texas.

What is the gender split and age of The Simpsons fans?

49.9% of The Simpsons fans are female, 50.1% are male, with an average age of 41.0 years.

Which brands do The Simpsons fans like most?

The Simpsons fans show strongest brand affinity for Regular Show (3.09×), Rick and Morty (1.65×), and South Park (1.83×) over the country average.

Where do The Simpsons fans live in United States?

The Simpsons fans in United States are most concentrated in California (reach 1,303,847), Texas (reach 1,031,146), and Florida (reach 681,366). These three regions account for the largest share of the active audience.

What other brands do The Simpsons fans also like?

Beyond The Simpsons itself, the audience over-indexes on Rick and Morty (1.65×), South Park (1.83×), Danny Elfman (3.11×), and Imdb (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Simpsons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.